Rascasse Audience Intelligence

Bundt cake Audience in United States

A data profile of the people who buy, follow and care about Bundt cake in United States — modelled from more than twelve digital signal sources. Bundt cake has an estimated audience of 1,734,867 people in United States.

#64among Sweet in United States#6800among Topic in United States#964in Food & Beverages

The average Bundt cake fan in United States is 40.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nothing Bundt Cakes, Cupcake, Pastry, with strongest over-indexing on Nothing Bundt Cakes (21.91× the country average).

Demographically, the Bundt cake audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bundt cake fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Nothing Bundt Cakes.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bundt cake profile in United States.

Audience size
1.7M
in United States
Gender
92.0%♀
8.0% male
Age
40.9
average years
Country rank
#15893
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bundt cake fans

92.0% are female, 8.0% are male, average age 40.9.

Fig. 02

Gender split

92.0%
Female
8.0%
Male
Demographic split for Bundt cake audience in United States
MetricValue
Female92.0%
Male8.0%
Average age40.9
Estimated audience size1,734,867
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Bundt cake audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3924%
40-4927%
50+18%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Bundt cake audience comes from United States.

Worldwide audience distribution share by country for Bundt cake
CountryShare
United States85.3%
Canada5.5%
Singapore1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bundt cake audience in United States is strongest.

Fig. 05

Top regions by affinity

Bundt cake fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.99×
02Mississippi~30K1.97×
03Louisiana~40K1.84×
04Nevada~30K1.74×
05Arkansas~20K1.61×
06California~300K1.53×
07Arizona~50K1.50×
08South Carolina~40K1.44×
09Maryland~40K1.42×
10Florida~200K1.37×
11North Carolina~70K1.36×
12Virginia~60K1.36×
13Oklahoma~30K1.35×
14Georgia~70K1.31×
15Tennessee~40K1.27×
16Alabama~30K1.27×
17Illinois~70K1.24×
18Nebraska~10K1.20×
19Kentucky~30K1.16×
20Ohio~60K1.15×
21Iowa~20K1.13×
22Indiana~40K1.12×
23Delaware~5K1.12×
24Missouri~30K1.04×
25Pennsylvania~60K0.97×
26South Dakota~4K0.96×
27Michigan~40K0.95×
28New Jersey~40K0.94×
29Utah~10K0.94×
30Kansas~10K0.94×
31Washington, District of Columbia~5K0.93×
32Colorado~20K0.91×
33North Dakota~3K0.88×
34Wisconsin~20K0.82×
35Washington~30K0.80×
36Minnesota~20K0.79×
37Oregon~10K0.69×
38New Mexico~6K0.67×
39West Virginia~5K0.67×
40Idaho~6K0.65×
41New York~50K0.54×
42Massachusetts~20K0.52×
43Connecticut~9K0.50×
44New Hampshire~3K0.49×
45Alaska~2K0.49×
46Vermont~1K0.48×
47Montana~2K0.46×
48Rhode Island~2K0.45×
49Maine~3K0.44×
50Hawaii~3K0.37×
Fig. 06

Affinity by region

Affinity by region — Bundt cake, United States
0.37×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bundt cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bundt cake audience
#·InterestCategoryAffinity×
01Nothing Bundt CakesFood & Beverages21.91×
02CupcakeFood & Beverages3.79×
03Non-alcoholic beverageFood & Beverages3.57×
04PastryFood & Beverages3.45×
05QVCMovies & TV2.80×
06Microwave ovenHome & Garden2.57×
07Fast casual restaurantsFood & Beverages2.44×
08BakeryFood & Beverages2.30×
09Panera BreadFood & Beverages2.29×
10Cyber MondayShopping2.24×
11Discount storesShopping2.20×
12IKEAHome & Garden2.08×
13Trader Joe'sShopping2.06×
14Take-outFood & Beverages2.00×
15TMZInternet & Social Media1.94×
16Shopping mallsShopping1.89×
17SupermarketShopping1.86×
18Organic foodFood & Beverages1.80×
19CoffeehousesFood & Beverages1.62×
20Target CorporationShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bundt cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bundt cake audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
Price SensitivityPREMIUM1.76×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bundt cake audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
MindfulnessBALANCE0.73×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bundt cake have in United States?

Bundt cake has an estimated audience of 1,734,867 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bundt cake fans?

92.0% of Bundt cake fans are female, 8.0% are male, with an average age of 40.9 years.

03

Which brands do Bundt cake fans like most?

Bundt cake fans show strongest brand affinity for Nothing Bundt Cakes (21.91×), Cupcake (3.79×), and Pastry (3.45×) over the country average.

04

Where do Bundt cake fans live in United States?

Bundt cake fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bundt cake fans also like?

Beyond Bundt cake itself, the audience over-indexes on Cupcake (3.79×), Pastry (3.45×), Trader Joe's (2.06×), and IKEA (2.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Bundt cake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bundt cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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