Travel Wisconsin Audience in United States

Travel Wisconsin logo

Travel Wisconsin has an estimated audience of 306,421 people in United States. 63.9% are female, 36.1% are male, average age 40.2. Top regions: Wisconsin, Illinois, Minnesota. Top brand affinities: Goop, headspace, Governor of Michigan, Cherish (group), Mad About You.

The average Travel Wisconsin fan in United States is 40.2 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Minnesota. Top brand affinities include Goop, headspace, Governor of Michigan, with strongest over-indexing on Goop (17.19× the country average). Demographically, the Travel Wisconsin audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Travel Wisconsin fans

Demographic split for Travel Wisconsin audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.2
Estimated audience size306,421

Audience persona

The typical Travel Wisconsin fan in United States is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Travel Wisconsin in United States
RegionReachAffinity
Wisconsin155,00033.62×
Illinois21,1502.07×
Minnesota8,1831.86×
Iowa4,7921.9×
California2,7480.08×
Texas2,4470.09×
Florida2,1800.11×
Michigan2,0910.26×
New York1,8450.11×
Indiana1,3170.24×
Colorado1,2420.26×
Ohio1,2200.13×
Missouri1,1690.24×
Georgia1,0800.11×
North Carolina1,0210.11×
Arizona7110.11×
Pennsylvania7080.07×
Kansas6580.27×
Virginia6490.09×
Tennessee6430.1×
Kentucky6150.16×
Arkansas5970.24×
Mississippi5760.23×
Nebraska5430.35×
Louisiana5120.13×
Oklahoma5000.15×
Utah4970.18×
Alabama4760.11×
West Virginia4750.33×
Massachusetts4750.08×
Alaska4740.72×
Washington4630.08×
South Carolina4510.1×
Idaho4390.29×
Maryland4300.08×
New Jersey4290.06×
Hawaii4190.32×
Montana4130.49×
South Dakota4080.58×
Oregon4070.12×
North Dakota3970.63×
New Hampshire3920.32×
Wyoming3840.85×
Connecticut3830.12×
New Mexico3810.25×
Nevada3800.13×
Rhode Island3780.39×
Maine3780.34×
Vermont3720.69×
Delaware3390.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel Wisconsin audience
BrandAffinityCategory
Goop17.19×Internet & Social Media
headspace17.43×Health
Governor of Michigan12.92×Politics & Society
Cherish (group)17.97×Music & Radio
Mad About You16.41×Movies & TV
Notre Dame Fighting Irish women's basketball11.68×Sports
Gift registry13.97×Kids & Family
Home equity2.03×Home & Garden
Hydration pack19.21×Sports
Bully (2011 film)6.67×Movies & TV
Hipster9.34×Politics & Society
Fairy godmother7.23×Literature
Tuscany5.99×Travel & Leisure
Nebraska Cornhuskers football2.89×Sports
Jesse Plemons2.66×Movies & TV
Étretat22.63×Travel & Leisure
Israel1.59×Travel & Leisure
Ira Glass12.98×Music & Radio
Unique Gifts1.66×Shopping
JibJab3.55×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel Wisconsin audience
TraitClusterScore
Community OrientationOPEN1.39
Family OrientationCONSERVATISM1.35
ExtroversionTHRILL1.3
Career OrientationPOWER1.21
TravellingTHRILL1.19
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Travel Wisconsin
CountryShare
United States99.3%
Italy0.1%
United Kingdom0.1%

See Travel Wisconsin audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Travel Wisconsin have in United States?

Travel Wisconsin has an estimated audience of 306,421 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Travel Wisconsin fans?

63.9% of Travel Wisconsin fans are female, 36.1% are male, with an average age of 40.2 years.

Which brands do Travel Wisconsin fans like most?

Travel Wisconsin fans show strongest brand affinity for Goop (17.19×), headspace (17.43×), and Governor of Michigan (12.92×) over the country average.

Where do Travel Wisconsin fans live in United States?

Travel Wisconsin fans in United States are most concentrated in Wisconsin (reach 155,000), Illinois (reach 21,150), and Minnesota (reach 8,183). These three regions account for the largest share of the active audience.

What other brands do Travel Wisconsin fans also like?

Beyond Travel Wisconsin itself, the audience over-indexes on headspace (17.43×), Governor of Michigan (12.92×), Cherish (group) (17.97×), and Mad About You (16.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.