Rascasse Audience Intelligence

Travel Wisconsin Audience in United States

A data profile of the people who buy, follow and care about Travel Wisconsin in United States — modelled from more than twelve digital signal sources. Travel Wisconsin has an estimated audience of 307,008 people in United States.

#1579among Website / Newspaper / Magazine in United States#3987in Travel & Leisure

The average Travel Wisconsin fan in United States is 40.2 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Top brand affinities include Nothing Bundt Cakes, Milwaukee Brewers, Wisconsin Badgers football, with strongest over-indexing on Nothing Bundt Cakes (54.94× the country average).

Demographically, the Travel Wisconsin audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel Wisconsin fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Nothing Bundt Cakes.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel Wisconsin profile in United States.

Audience size
307K
in United States
Gender
63.9%♀
36.1% male
Age
40.2
average years
Country rank
#47775
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Travel Wisconsin

63.9% are female, 36.1% are male, average age 40.2.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Travel Wisconsin audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.2
Estimated audience size307,008
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Travel Wisconsin audience in United States
Age bracketShare%
16-197%
20-2923%
30-3933%
40-4927%
50+10%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Travel Wisconsin audience comes from United States.

Worldwide audience distribution share by country for Travel Wisconsin
CountryShare
United States99.3%
United Kingdom0.1%
Germany0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel Wisconsin audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel Wisconsin fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K34.53×
02Illinois~20K1.77×
03Minnesota~7K1.67×
04Iowa~4K1.57×
05Alaska<1K0.95×
06North Dakota<1K0.95×
07Vermont<1K0.94×
08South Dakota<1K0.93×
09Montana<1K0.91×
10New Hampshire~1K0.90×
11Rhode Island<1K0.90×
12Delaware<1K0.90×
13Maine<1K0.89×
14Idaho~1K0.88×
15West Virginia~1K0.88×
16Hawaii~1K0.88×
17New Mexico~1K0.87×
18Mississippi~2K0.86×
19Washington, District of Columbia<1K0.86×
20Arkansas~2K0.85×
21Nebraska~1K0.85×
22South Carolina~4K0.84×
23Oklahoma~3K0.84×
24Connecticut~3K0.84×
25Nevada~2K0.84×
26Alabama~4K0.83×
27Louisiana~3K0.83×
28Kentucky~3K0.82×
29Utah~2K0.82×
30Kansas~2K0.82×
31Maryland~4K0.81×
32Oregon~3K0.81×
33Washington~5K0.79×
34New Jersey~6K0.78×
35Tennessee~5K0.78×
36Massachusetts~5K0.78×
37Arizona~5K0.76×
38Virginia~6K0.75×
39Pennsylvania~8K0.73×
40North Carolina~7K0.71×
41Missouri~4K0.71×
42Indiana~4K0.70×
43Georgia~7K0.69×
44Colorado~3K0.69×
45Ohio~6K0.68×
46Michigan~5K0.61×
47New York~9K0.55×
48Texas~10K0.51×
49Florida~10K0.50×
50California~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Travel Wisconsin, United States
0.46×1.00×34.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel Wisconsin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel Wisconsin audience
#·InterestCategoryAffinity×
01Nothing Bundt CakesFood & Beverages54.94×
02Wisconsin Badgers footballSports26.66×
03Supper clubFood & Beverages25.88×
04Lambeau FieldSports24.52×
05Fred AstaireMovies & TV23.43×
06Wisconsin Badgers men's basketballSports20.47×
07Business softwareBusiness & Career20.00×
08UNESCOPolitics & Society19.90×
09Language schoolKids & Family19.51×
10Milwaukee BrewersSports19.24×
11Ridley ScottMovies & TV16.37×
12University of Wisconsin–MadisonBusiness & Career14.81×
13The GooniesMovies & TV13.17×
14Kwik TripShopping10.50×
15Porto's BakeryFood & Beverages9.97×
16Green Bay PackersSports5.34×
17Dominican RepublicTravel & Leisure4.60×
18QuikTripShopping4.17×
19Culver'sFood & Beverages4.04×
20Bath and BodyworksShopping3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel Wisconsin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel Wisconsin audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
Career OrientationPOWER1.68×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel Wisconsin audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
MindfulnessBALANCE0.85×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel Wisconsin have in United States?

Travel Wisconsin has an estimated audience of 307,008 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Travel Wisconsin fans?

63.9% of Travel Wisconsin fans are female, 36.1% are male, with an average age of 40.2 years.

03

Which brands do Travel Wisconsin fans like most?

Travel Wisconsin fans show strongest brand affinity for Nothing Bundt Cakes (54.94×), Milwaukee Brewers (19.24×), and Wisconsin Badgers football (26.66×) over the country average.

04

Where do Travel Wisconsin fans live in United States?

Travel Wisconsin fans in United States are most concentrated in Wisconsin (reach ~200K), Illinois (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Travel Wisconsin fans also like?

Beyond Travel Wisconsin itself, the audience over-indexes on Milwaukee Brewers (19.24×), Wisconsin Badgers football (26.66×), Business software (20×), and Language school (19.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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