Rascasse Audience Intelligence

Supper club Audience in United States

A data profile of the people who buy, follow and care about Supper club in United States — modelled from more than twelve digital signal sources. Supper club has an estimated audience of 909,752 people in United States.

#9013among Topic in United States#1400in Food & Beverages

The average Supper club fan in United States is 43.5 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Louisiana, Illinois.

Top brand affinities include Kwik Trip, Milwaukee Brewers, Festival Foods, with strongest over-indexing on Kwik Trip (16.78× the country average).

Demographically, the Supper club audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supper club fan in United States is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Kwik Trip.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supper club profile in United States.

Audience size
910K
in United States
Gender
62.3%♀
37.7% male
Age
43.5
average years
Country rank
#25210
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supper club fans

62.3% are female, 37.7% are male, average age 43.5.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Supper club audience in United States
MetricValue
Female62.3%
Male37.7%
Average age43.5
Estimated audience size909,752
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Supper club audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3922%
40-4929%
50+25%
Fig. 04

Worldwide distribution

68.4%

of the worldwide Supper club audience comes from United States.

Worldwide audience distribution share by country for Supper club
CountryShare
United States68.4%
United Kingdom12.1%
Australia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supper club audience in United States is strongest.

Fig. 05

Top regions by affinity

Supper club fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K14.92×
02Louisiana~90K7.60×
03Minnesota~40K3.19×
04Illinois~70K2.25×
05North Carolina~50K1.81×
06Tennessee~30K1.80×
07Iowa~10K1.77×
08Virginia~30K1.48×
09Mississippi~7K0.90×
10Maine~3K0.79×
11Alaska~1K0.73×
12Oregon~7K0.72×
13Vermont~1K0.71×
14Washington, District of Columbia~2K0.70×
15South Dakota~1K0.70×
16Montana~2K0.69×
17North Dakota~1K0.69×
18Idaho~3K0.66×
19Delaware~2K0.62×
20West Virginia~3K0.61×
21Rhode Island~2K0.61×
22Hawaii~2K0.59×
23South Carolina~8K0.58×
24Colorado~8K0.57×
25New Hampshire~2K0.57×
26Nebraska~3K0.56×
27Alabama~7K0.55×
28Indiana~9K0.54×
29New Mexico~2K0.54×
30Michigan~10K0.52×
31Arkansas~4K0.50×
32Kansas~3K0.49×
33New York~20K0.47×
34Connecticut~4K0.47×
35Nevada~4K0.47×
36Missouri~7K0.46×
37Oklahoma~5K0.45×
38Washington~8K0.43×
39Kentucky~5K0.43×
40Massachusetts~8K0.42×
41Utah~3K0.42×
42Arizona~7K0.40×
43Ohio~10K0.39×
44New Jersey~9K0.38×
45Maryland~6K0.38×
46Georgia~10K0.37×
47Florida~20K0.34×
48Pennsylvania~10K0.34×
49California~30K0.33×
50Texas~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Supper club, United States
0.29×1.00×14.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supper club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supper club audience
#·InterestCategoryAffinity×
01Nu jazzMusic & Radio56.70×
02Festival FoodsShopping21.85×
03Kwik TripShopping16.78×
04Wisconsin Badgers men's basketballSports14.72×
05PackersNewsSports13.92×
06Wisconsin BadgersSports13.14×
07Mariano'sFood & Beverages12.05×
08University of Wisconsin–MadisonBusiness & Career10.94×
09Milwaukee BrewersSports8.21×
10Culture of the United KingdomPolitics & Society7.47×
11Green Bay PackersSports4.71×
12Culver'sFood & Beverages4.49×
13GreyhoundsMusic & Radio3.96×
14WisconsinTravel & Leisure3.45×
15IllinoisTravel & Leisure3.02×
16Midwestern United StatesTravel & Leisure2.55×
17FriendshipKids & Family1.98×
18Rock musicMusic & Radio1.87×
19Alcoholic beveragesFood & Beverages1.78×
20United StatesTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supper club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supper club audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
IndulgenceJOY1.38×
TraditionCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supper club audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Social Media UsageJOY0.87×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supper club have in United States?

Supper club has an estimated audience of 909,752 people in United States, concentrated in Wisconsin and Louisiana.

02

What is the gender split and age of Supper club fans?

62.3% of Supper club fans are female, 37.7% are male, with an average age of 43.5 years.

03

Which brands do Supper club fans like most?

Supper club fans show strongest brand affinity for Kwik Trip (16.78×), Milwaukee Brewers (8.21×), and Festival Foods (21.85×) over the country average.

04

Where do Supper club fans live in United States?

Supper club fans in United States are most concentrated in Wisconsin (reach ~200K), Louisiana (reach ~90K), and Illinois (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Supper club fans also like?

Beyond Supper club itself, the audience over-indexes on Milwaukee Brewers (8.21×), Festival Foods (21.85×), Green Bay Packers (4.71×), and Culver's (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Supper club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supper club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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