Supper club Audience in United States

Supper club logo

Supper club has an estimated audience of 909,752 people in United States. 62.3% are female, 37.7% are male, average age 43.5. Top regions: Wisconsin, Louisiana, Illinois. Top brand affinities: Kwik Trip, Milwaukee Brewers, Festival Foods, Green Bay Packers, Wisconsin Badgers men's basketball.

The average Supper club fan in United States is 43.5 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Louisiana, Illinois. Top brand affinities include Kwik Trip, Milwaukee Brewers, Festival Foods, with strongest over-indexing on Kwik Trip (16.78× the country average). Demographically, the Supper club audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Supper club fans

Demographic split for Supper club audience in United States
MetricValue
Female62.3%
Male37.7%
Average age43.5
Estimated audience size909,752

Audience persona

The typical Supper club fan in United States is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Kwik Trip.

Top regions in United States

Top regions ranked by reach for Supper club in United States
RegionReachAffinity
Wisconsin192,23014.04×
Louisiana93,3117.95×
Illinois70,3952.32×
Minnesota45,5173.49×
North Carolina42,8111.56×
Tennessee39,7822.18×
California34,6200.35×
Virginia30,2461.36×
New York26,5180.52×
Texas23,5340.3×
Florida19,2320.31×
Iowa12,1931.63×
Michigan11,1080.47×
Ohio10,1210.36×
Georgia9,4220.34×
Pennsylvania9,3750.31×
New Jersey8,4670.37×
Indiana8,4520.51×
Colorado8,1080.57×
Mississippi7,5041×
Washington7,4440.41×
Massachusetts7,2400.4×
Oregon6,8670.66×
South Carolina6,5780.48×
Missouri6,0720.41×
Alabama5,6340.44×
Arizona4,9560.27×
Maryland4,7020.3×
Connecticut3,6850.4×
Kentucky3,4670.3×
Nevada3,2110.36×
Oklahoma3,1080.31×
Idaho2,7270.6×
Arkansas2,6240.35×
Kansas2,3920.33×
Utah1,8790.23×
Washington, District of Columbia1,6750.61×
Nebraska1,6380.36×
Montana1,3040.52×
Maine9760.3×
New Hampshire9480.26×
South Dakota9230.44×
New Mexico7900.17×
Rhode Island7830.27×
West Virginia7420.18×
Hawaii6550.17×
North Dakota6460.35×
Vermont5930.37×
Delaware5610.22×
Alaska5140.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supper club audience
BrandAffinityCategory
Kwik Trip16.78×Shopping
Milwaukee Brewers8.21×Sports
Festival Foods21.85×Shopping
Green Bay Packers4.71×Sports
Wisconsin Badgers men's basketball14.72×Sports
PackersNews13.92×Sports
Rock music1.87×Music & Radio
Nu jazz56.7×Music & Radio
Alcoholic beverages1.78×Food & Beverages
Wisconsin3.45×Travel & Leisure
Culture of the United Kingdom7.47×Politics & Society
United States1.5×Travel & Leisure
Friendship1.98×Kids & Family
University of Wisconsin–Madison10.94×Business & Career
Midwestern United States2.55×Travel & Leisure
Illinois3.02×Travel & Leisure
Aaron Rodgers3.35×Sports
Wisconsin Badgers13.14×Sports
Greyhounds3.96×Music & Radio
Food Network Magazine17.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supper club audience
TraitClusterScore
Design AffinityPREMIUM1.4
TravellingTHRILL1.28
IndulgenceJOY1.24
Quality AwarenessPREMIUM1.23
Community OrientationOPEN1.21
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Supper club
CountryShare
United States68.5%
United Kingdom12.1%
Australia3.3%

See Supper club audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Supper club have in United States?

Supper club has an estimated audience of 909,752 people in United States, concentrated in Wisconsin and Louisiana.

What is the gender split and age of Supper club fans?

62.3% of Supper club fans are female, 37.7% are male, with an average age of 43.5 years.

Which brands do Supper club fans like most?

Supper club fans show strongest brand affinity for Kwik Trip (16.78×), Milwaukee Brewers (8.21×), and Festival Foods (21.85×) over the country average.

Where do Supper club fans live in United States?

Supper club fans in United States are most concentrated in Wisconsin (reach 192,230), Louisiana (reach 93,311), and Illinois (reach 70,395). These three regions account for the largest share of the active audience.

What other brands do Supper club fans also like?

Beyond Supper club itself, the audience over-indexes on Milwaukee Brewers (8.21×), Festival Foods (21.85×), Green Bay Packers (4.71×), and Wisconsin Badgers men's basketball (14.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supper club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.