Rascasse Audience Intelligence

Dan Aykroyd Audience in United States

A data profile of the people who buy, follow and care about Dan Aykroyd in United States — modelled from more than twelve digital signal sources. Dan Aykroyd has an estimated audience of 2,816,648 people in United States.

#606among Actor Actress or TV Star in United States#1719among Person in United States#1475in Movies & TV

The average Dan Aykroyd fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include House of Blues, Chevy Chase, Owen Wilson, with strongest over-indexing on House of Blues (53.12× the country average).

Demographically, the Dan Aykroyd audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dan Aykroyd fan in United States is more male, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for House of Blues.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dan Aykroyd profile in United States.

Audience size
2.8M
in United States
Gender
40.4%♀
59.6% male
Age
40.8
average years
Country rank
#10836
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dan Aykroyd fans

40.4% are female, 59.6% are male, average age 40.8.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Dan Aykroyd audience in United States
MetricValue
Female40.4%
Male59.6%
Average age40.8
Estimated audience size2,816,648
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Dan Aykroyd audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3926%
40-4926%
50+18%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Dan Aykroyd audience comes from United States.

Worldwide audience distribution share by country for Dan Aykroyd
CountryShare
United States49.1%
United Kingdom6.5%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dan Aykroyd audience in United States is strongest.

Fig. 05

Top regions by affinity

Dan Aykroyd fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~50K1.26×
02Missouri~50K1.20×
03Indiana~60K1.18×
04Iowa~30K1.17×
05Illinois~100K1.16×
06Montana~9K1.16×
07Pennsylvania~100K1.14×
08Michigan~80K1.14×
09Ohio~90K1.13×
10Minnesota~40K1.13×
11New Hampshire~10K1.12×
12Kentucky~40K1.11×
13Oklahoma~30K1.11×
14Maine~10K1.11×
15Kansas~20K1.10×
16Idaho~10K1.08×
17Nebraska~10K1.08×
18North Dakota~6K1.08×
19Tennessee~60K1.07×
20Vermont~5K1.07×
21Oregon~30K1.06×
22West Virginia~10K1.06×
23Colorado~40K1.04×
24Arkansas~20K1.04×
25South Dakota~6K1.03×
26Washington~50K0.99×
27Connecticut~30K0.98×
28Massachusetts~50K0.97×
29Rhode Island~8K0.97×
30New Jersey~60K0.96×
31South Carolina~40K0.96×
32Utah~20K0.95×
33Arizona~50K0.94×
34Alaska~5K0.94×
35Alabama~30K0.93×
36North Carolina~70K0.92×
37New Mexico~10K0.92×
38Delaware~7K0.89×
39Louisiana~30K0.88×
40New York~100K0.87×
41Virginia~60K0.87×
42Nevada~20K0.87×
43Florida~200K0.85×
44Mississippi~20K0.85×
45Maryland~40K0.84×
46California~200K0.81×
47Georgia~70K0.81×
48Texas~200K0.80×
49Hawaii~8K0.73×
50Washington, District of Columbia~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Dan Aykroyd, United States
0.71×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dan Aykroyd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dan Aykroyd audience
#·InterestCategoryAffinity×
01House of Blues DallasTravel & Leisure62.78×
02The Blues BrothersMovies & TV58.25×
03House of BluesTravel & Leisure53.12×
04Luke WilsonMovies & TV36.98×
05Nick SwardsonMovies & TV30.16×
06Molly ShannonMovies & TV29.94×
07CaddyshackMovies & TV27.73×
08Owen WilsonMovies & TV26.98×
09Chevy ChaseMovies & TV25.73×
10Wayne's World (film)Movies & TV22.99×
11Homer SimpsonMovies & TV22.77×
12Kenan ThompsonMovies & TV21.45×
13Planes, Trains and AutomobilesMovies & TV17.34×
14Stripes (film)Movies & TV16.25×
15Bill MurrayMovies & TV13.07×
16Chris FarleyMovies & TV11.67×
17Home AloneMovies & TV11.09×
18Superbad (film)Movies & TV9.56×
19Adam SandlerMovies & TV6.11×
20Catherine O'HaraMovies & TV5.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dan Aykroyd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dan Aykroyd audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
Community OrientationOPEN1.38×
CreativityOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dan Aykroyd audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.93×
Design AffinityPREMIUM1.00×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dan Aykroyd have in United States?

Dan Aykroyd has an estimated audience of 2,816,648 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dan Aykroyd fans?

40.4% of Dan Aykroyd fans are female, 59.6% are male, with an average age of 40.8 years.

03

Which brands do Dan Aykroyd fans like most?

Dan Aykroyd fans show strongest brand affinity for House of Blues (53.12×), Chevy Chase (25.73×), and Owen Wilson (26.98×) over the country average.

04

Where do Dan Aykroyd fans live in United States?

Dan Aykroyd fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dan Aykroyd fans also like?

Beyond Dan Aykroyd itself, the audience over-indexes on Chevy Chase (25.73×), Owen Wilson (26.98×), Luke Wilson (36.98×), and Stripes (film) (16.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dan Aykroyd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dan Aykroyd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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