Dan Aykroyd Audience in United States

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Dan Aykroyd has an estimated audience of 2,667,171 people in United States. 40.4% are female, 59.6% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Chevy Chase, Owen Wilson, House of Blues, Luke Wilson, Stripes (film).

The average Dan Aykroyd fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chevy Chase, Owen Wilson, House of Blues, with strongest over-indexing on Chevy Chase (25.73× the country average). Demographically, the Dan Aykroyd audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Dan Aykroyd fans

Demographic split for Dan Aykroyd audience in United States
MetricValue
Female40.4%
Male59.6%
Average age40.8
Estimated audience size2,667,171

Audience persona

The typical Dan Aykroyd fan in United States is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Chevy Chase.

Top regions in United States

Top regions ranked by reach for Dan Aykroyd in United States
RegionReachAffinity
California249,1290.85×
Texas193,8310.85×
Florida159,3370.88×
New York143,5110.96×
Illinois108,4321.22×
Pennsylvania106,8211.19×
Ohio95,9341.17×
Michigan80,3781.15×
North Carolina75,8060.94×
New Jersey70,7601.04×
Georgia66,8960.81×
Virginia59,0560.91×
Indiana58,2921.2×
Tennessee57,7621.08×
Washington55,5681.04×
Massachusetts54,9661.05×
Missouri52,4211.22×
Wisconsin51,1621.27×
Arizona49,3440.91×
Colorado46,2101.1×
Minnesota44,3471.16×
Maryland38,6830.84×
Kentucky38,1811.14×
South Carolina37,0930.92×
Oregon34,0991.12×
Oklahoma32,9141.11×
Alabama32,4390.87×
Louisiana29,4130.86×
Connecticut27,2291.02×
Iowa24,8961.13×
Kansas23,3941.11×
Utah23,1390.97×
Nevada22,5700.87×
Arkansas22,3081.02×
Mississippi16,7920.76×
Nebraska14,4721.08×
Idaho13,8171.03×
West Virginia12,1680.98×
New Mexico12,0090.9×
New Hampshire11,6891.11×
Maine10,3781.09×
Rhode Island8,2400.97×
Montana8,1941.11×
Hawaii8,0780.7×
Delaware6,0940.83×
Washington, District of Columbia5,9820.75×
South Dakota5,7500.93×
North Dakota5,3200.97×
Vermont4,9371.05×
Alaska4,5420.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dan Aykroyd audience
BrandAffinityCategory
Chevy Chase25.73×Movies & TV
Owen Wilson26.98×Movies & TV
House of Blues53.12×Travel & Leisure
Luke Wilson36.98×Movies & TV
Stripes (film)16.25×Movies & TV
The Blues Brothers58.25×Movies & TV
Caddyshack27.73×Movies & TV
Nick Swardson30.16×Movies & TV
Molly Shannon29.94×Movies & TV
Homer Simpson22.77×Movies & TV
Home Alone11.09×Movies & TV
Bill Murray13.07×Movies & TV
Kenan Thompson21.45×Movies & TV
House of Blues Dallas62.78×Travel & Leisure
Adam Sandler6.11×Movies & TV
Catherine O'Hara5.27×Movies & TV
Planes, Trains and Automobiles17.34×Movies & TV
Friends2.42×Movies & TV
Bill Cosby6.41×Music & Radio
Chris Farley11.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dan Aykroyd audience
TraitClusterScore
Risk AppetiteTHRILL2.27
PatriotismCONSERVATISM1.7
Luxury OrientationPREMIUM1.59
ExtroversionTHRILL1.56
Community OrientationOPEN1.39
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Dan Aykroyd
CountryShare
United States48.7%
United Kingdom6.3%
Italy6.3%

See Dan Aykroyd audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Dan Aykroyd have in United States?

Dan Aykroyd has an estimated audience of 2,667,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Dan Aykroyd fans?

40.4% of Dan Aykroyd fans are female, 59.6% are male, with an average age of 40.8 years.

Which brands do Dan Aykroyd fans like most?

Dan Aykroyd fans show strongest brand affinity for Chevy Chase (25.73×), Owen Wilson (26.98×), and House of Blues (53.12×) over the country average.

Where do Dan Aykroyd fans live in United States?

Dan Aykroyd fans in United States are most concentrated in California (reach 249,129), Texas (reach 193,831), and Florida (reach 159,337). These three regions account for the largest share of the active audience.

What other brands do Dan Aykroyd fans also like?

Beyond Dan Aykroyd itself, the audience over-indexes on Owen Wilson (26.98×), House of Blues (53.12×), Luke Wilson (36.98×), and Stripes (film) (16.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dan Aykroyd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.