Rascasse Audience Intelligence

House of Blues Target Market in United States

A data profile of the people who buy, follow and care about House of Blues in United States — modelled from more than twelve digital signal sources. House of Blues has an estimated audience of 1,575,115 people in United States.

#1770among Brand in United States#1301in Travel & Leisure

The average House of Blues fan in United States is 41.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dan Aykroyd, House of Blues Dallas, House of Blues Orlando, with strongest over-indexing on Dan Aykroyd (24.27× the country average).

Demographically, the House of Blues audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House of Blues fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Dan Aykroyd.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House of Blues profile in United States.

Audience size
1.6M
in United States
Gender
53.0%♀
47.0% male
Age
41.2
average years
Country rank
#17106
Brand in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of House of Blues

53.0% are female, 47.0% are male, average age 41.2.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for House of Blues audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.2
Estimated audience size1,575,115
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the House of Blues audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4926%
50+21%
Fig. 04

Worldwide distribution

88.3%

of the worldwide House of Blues audience comes from United States.

Worldwide audience distribution share by country for House of Blues
CountryShare
United States88.3%
United Kingdom1.4%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House of Blues audience in United States is strongest.

Fig. 05

Top regions by affinity

House of Blues customers by region in United States
#RegionReachAffinity×
01Nevada~70K6.15×
02South Carolina~100K5.88×
03Louisiana~70K4.30×
04Texas~400K3.82×
05Massachusetts~90K3.77×
06Illinois~100K3.51×
07Florida~200K2.56×
08Ohio~90K2.56×
09California~300K2.20×
10New Hampshire~7K1.45×
11Rhode Island~5K1.44×
12North Carolina~40K1.01×
13South Dakota~2K0.72×
14Alaska~2K0.72×
15Maine~3K0.71×
16Vermont~1K0.71×
17North Dakota~2K0.70×
18Montana~2K0.64×
19Mississippi~6K0.60×
20Delaware~2K0.60×
21West Virginia~3K0.58×
22Indiana~10K0.57×
23Connecticut~7K0.57×
24Hawaii~3K0.55×
25Idaho~3K0.54×
26Washington, District of Columbia~2K0.54×
27Wisconsin~9K0.53×
28Oklahoma~7K0.52×
29Nebraska~3K0.51×
30New Mexico~3K0.51×
31Arkansas~5K0.48×
32Iowa~5K0.46×
33Kansas~4K0.45×
34Alabama~7K0.43×
35Utah~4K0.42×
36Kentucky~6K0.41×
37New York~30K0.39×
38Tennessee~9K0.39×
39Oregon~5K0.39×
40Arizona~9K0.38×
41Missouri~7K0.38×
42Michigan~10K0.37×
43Georgia~10K0.36×
44Virginia~10K0.36×
45Colorado~7K0.36×
46Minnesota~6K0.35×
47Maryland~7K0.34×
48Pennsylvania~10K0.33×
49New Jersey~10K0.33×
50Washington~8K0.32×
Fig. 06

Affinity by region

Affinity by region — House of Blues, United States
0.32×1.00×6.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House of Blues audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House of Blues audience
#·InterestCategoryAffinity×
01House of Blues DallasTravel & Leisure89.55×
02House of Blues OrlandoMusic & Radio70.82×
03The Blues BrothersMovies & TV36.67×
04Dan AykroydMovies & TV24.27×
05Julia ChildFood & Beverages9.57×
06Leslie BibbFashion & Accessoires9.37×
07Scorpions (band)Music & Radio7.22×
08The GodfathersMusic & Radio6.73×
09HighSchoolMusic & Radio5.86×
10CardinalsMusic & Radio4.93×
11StarsMusic & Radio4.75×
12GreyhoundsMusic & Radio4.51×
13AlbumMusic & Radio4.01×
14CaseyMusic & Radio3.07×
15TicketmasterTravel & Leisure2.77×
16AudienceBusiness & Career2.29×
17Eastern Time ZonePolitics & Society1.98×
18Social networking serviceTechnology & Electronics1.96×
19CultureLiterature1.71×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House of Blues audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House of Blues audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
TraditionCONSERVATISM1.27×
Urban LifestyleOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House of Blues audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.97×
DIY MentalityTHRILL0.97×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is House of Blues's target market in United States?

House of Blues's target market in United States covers an estimated 1,575,115 people, concentrated in Texas and California.

02

What is the gender split and age of House of Blues customers?

53.0% of the House of Blues audience are female, 47.0% are male, with an average age of 41.2 years.

03

Which brands do House of Blues fans like most?

House of Blues fans show strongest brand affinity for Dan Aykroyd (24.27×), House of Blues Dallas (89.55×), and House of Blues Orlando (70.82×) over the country average.

04

Where do House of Blues fans live in United States?

House of Blues fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do House of Blues fans also like?

Beyond House of Blues itself, the audience over-indexes on House of Blues Dallas (89.55×), House of Blues Orlando (70.82×), The Blues Brothers (36.67×), and Culture (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See House of Blues audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for House of Blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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