House of Blues Audience in United States

House of Blues logo

House of Blues has an estimated audience of 1,190,498 people in United States. 53.0% are female, 47.0% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Dan Aykroyd, House of Blues Dallas, House of Blues Orlando, The Blues Brothers, Culture.

The average House of Blues fan in United States is 41.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dan Aykroyd, House of Blues Dallas, House of Blues Orlando, with strongest over-indexing on Dan Aykroyd (24.27× the country average). Demographically, the House of Blues audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of House of Blues fans

Demographic split for House of Blues audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.2
Estimated audience size1,190,498

Audience persona

The typical House of Blues fan in United States is balanced, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Dan Aykroyd.

Top regions in United States

Top regions ranked by reach for House of Blues in United States
RegionReachAffinity
Texas436,0684.26×
California311,6352.38×
Florida200,1962.48×
Illinois132,4583.34×
South Carolina99,4235.55×
Ohio93,8502.56×
Massachusetts87,2793.72×
Nevada69,6876.05×
Louisiana62,9284.1×
North Carolina36,1841.01×
New York30,5440.46×
Georgia12,0350.33×
Pennsylvania11,7780.29×
Indiana11,6080.53×
Michigan10,3650.33×
Virginia9,0310.31×
New Jersey8,6030.28×
Wisconsin8,4270.47×
Arizona8,1890.34×
Tennessee7,9080.33×
New Hampshire7,1481.52×
Connecticut6,5120.55×
Washington6,4230.27×
Rhode Island6,2461.65×
Oklahoma6,0740.46×
Missouri5,7730.3×
Colorado5,5940.3×
Alabama5,3370.32×
Maryland5,3280.26×
Mississippi4,8850.5×
Minnesota4,2740.25×
Kentucky3,9910.27×
Oregon3,8500.28×
Iowa3,1280.32×
Utah2,9690.28×
Arkansas2,9320.3×
Maine2,7220.64×
Kansas2,3840.25×
West Virginia1,7030.31×
New Mexico1,6110.27×
Washington, District of Columbia1,3370.37×
Idaho1,2580.21×
Hawaii1,2170.24×
Nebraska1,1860.2×
Vermont9820.47×
Delaware6770.21×
Montana6700.2×
Alaska4650.18×
North Dakota4650.19×
South Dakota4160.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House of Blues audience
BrandAffinityCategory
Dan Aykroyd24.27×Movies & TV
House of Blues Dallas89.55×Travel & Leisure
House of Blues Orlando70.82×Music & Radio
The Blues Brothers36.67×Movies & TV
Culture1.71×Literature
Casey3.07×Music & Radio
Outdoor recreation1.52×Sports
Greyhounds4.51×Music & Radio
Leslie Bibb9.37×Fashion & Accessoires
Cardinals4.93×Music & Radio
Album4.01×Music & Radio
Social networking service1.96×Technology & Electronics
HighSchool5.86×Music & Radio
Audience2.29×Business & Career
Ticketmaster2.77×Travel & Leisure
The Godfathers6.73×Music & Radio
Eastern Time Zone1.98×Politics & Society
Stars4.75×Music & Radio
Friends1.54×Movies & TV
Scorpions (band)7.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House of Blues audience
TraitClusterScore
Luxury OrientationPREMIUM3.28
Risk AppetiteTHRILL1.79
ExtroversionTHRILL1.52
Urban LifestyleOPEN1.36
IndulgenceJOY1.3
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for House of Blues
CountryShare
United States86.4%
United Kingdom1.9%
China1.5%

See House of Blues audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does House of Blues have in United States?

House of Blues has an estimated audience of 1,190,498 people in United States, concentrated in Texas and California.

What is the gender split and age of House of Blues fans?

53.0% of House of Blues fans are female, 47.0% are male, with an average age of 41.2 years.

Which brands do House of Blues fans like most?

House of Blues fans show strongest brand affinity for Dan Aykroyd (24.27×), House of Blues Dallas (89.55×), and House of Blues Orlando (70.82×) over the country average.

Where do House of Blues fans live in United States?

House of Blues fans in United States are most concentrated in Texas (reach 436,068), California (reach 311,635), and Florida (reach 200,196). These three regions account for the largest share of the active audience.

What other brands do House of Blues fans also like?

Beyond House of Blues itself, the audience over-indexes on House of Blues Dallas (89.55×), House of Blues Orlando (70.82×), The Blues Brothers (36.67×), and Culture (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House of Blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.