Homer Simpson Audience in United States

Homer Simpson has an estimated audience of 1,579,440 people in United States. 55.0% are female, 45.0% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Dan Aykroyd, Melissa McCarthy, Kate McKinnon, Disneyland Paris.

The average Homer Simpson fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Dan Aykroyd, Melissa McCarthy, with strongest over-indexing on Finnair (675× the country average). Demographically, the Homer Simpson audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Homer Simpson fans

Demographic split for Homer Simpson audience in United States
MetricValue
Female55.0%
Male45.0%
Average age39.5
Estimated audience size1,579,440

Audience persona

The typical Homer Simpson fan in United States is balanced, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Homer Simpson in United States
RegionReachAffinity
California216,9991.25×
Texas150,5971.11×
Florida113,7581.06×
New York86,9830.99×
Illinois58,7981.12×
Pennsylvania56,6381.06×
Ohio50,9121.05×
Georgia47,3970.97×
North Carolina44,7890.94×
Michigan44,4061.08×
Arizona42,6661.32×
New Jersey40,3651×
Virginia35,9700.93×
Washington34,0721.08×
Indiana33,2351.15×
Massachusetts31,4021.01×
Tennessee30,2700.96×
Missouri25,3100.99×
Maryland25,1510.93×
Colorado24,1540.97×
Louisiana23,8081.17×
Wisconsin22,1520.93×
Minnesota21,5910.95×
Kentucky20,6801.04×
Alabama20,4940.93×
South Carolina20,2860.85×
Oregon19,5251.08×
Utah18,2881.29×
Oklahoma17,5111×
Nevada17,1151.12×
Connecticut15,8941×
Iowa12,8390.99×
Mississippi12,4290.96×
Arkansas12,3380.95×
Kansas12,1630.98×
Idaho8,5241.08×
West Virginia8,4861.15×
New Mexico8,2931.05×
Nebraska7,6650.97×
New Hampshire6,4891.04×
Maine5,6260.99×
Hawaii5,5080.81×
Rhode Island4,5830.91×
Washington, District of Columbia3,7950.8×
Montana3,7360.85×
Alaska3,5581.05×
Delaware3,3250.76×
South Dakota3,1230.86×
North Dakota2,7160.84×
Vermont2,2570.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homer Simpson audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Dan Aykroyd41.04×Movies & TV
Melissa McCarthy27.3×Movies & TV
Kate McKinnon31.62×Movies & TV
Disneyland Paris16.37×Travel & Leisure
Kia Sportage23.49×Cars & Mobility
Beetlejuice4.29×Movies & TV
Futurama15.62×Movies & TV
Bruce Willis4.7×Movies & TV
Honda HR-V15.66×Cars & Mobility
Anime and manga fandom3.63×Literature
American Dad!10.62×Movies & TV
Mobile game2.65×Games
Ghostbusters (franchise)9.89×Movies & TV
Political satire8.66×Literature
Aaron Rodgers3.41×Sports
FC Bayern Munich3.64×Sports
Capital One2.11×Business & Career
Pre-school playgroup17.51×Kids & Family
DeviantArt3.69×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homer Simpson audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
ExtroversionTHRILL1.5
Community OrientationOPEN1.43
TraditionCONSERVATISM1.34
Risk AppetiteTHRILL1.29
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Homer Simpson
CountryShare
United States36.7%
Mexico11.3%
Brazil8.1%

See Homer Simpson audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Homer Simpson have in United States?

Homer Simpson has an estimated audience of 1,579,440 people in United States, concentrated in California and Texas.

What is the gender split and age of Homer Simpson fans?

55.0% of Homer Simpson fans are female, 45.0% are male, with an average age of 39.5 years.

Which brands do Homer Simpson fans like most?

Homer Simpson fans show strongest brand affinity for Finnair (675×), Dan Aykroyd (41.04×), and Melissa McCarthy (27.3×) over the country average.

Where do Homer Simpson fans live in United States?

Homer Simpson fans in United States are most concentrated in California (reach 216,999), Texas (reach 150,597), and Florida (reach 113,758). These three regions account for the largest share of the active audience.

What other brands do Homer Simpson fans also like?

Beyond Homer Simpson itself, the audience over-indexes on Dan Aykroyd (41.04×), Melissa McCarthy (27.3×), Kate McKinnon (31.62×), and Disneyland Paris (16.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homer Simpson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.