Rascasse Audience Intelligence

Homer Simpson Audience in United States

A data profile of the people who buy, follow and care about Homer Simpson in United States — modelled from more than twelve digital signal sources. Homer Simpson has an estimated audience of 1,586,360 people in United States.

#75among Fictional Character in United States#2792in Movies & TV

The average Homer Simpson fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dan Aykroyd, Melissa McCarthy, Futurama, with strongest over-indexing on Dan Aykroyd (22.77× the country average).

Demographically, the Homer Simpson audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homer Simpson fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Dan Aykroyd.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homer Simpson profile in United States.

Audience size
1.6M
in United States
Gender
55.0%♀
45.0% male
Age
39.5
average years
Country rank
#17029
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homer Simpson fans

55.0% are female, 45.0% are male, average age 39.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Homer Simpson audience in United States
MetricValue
Female55.0%
Male45.0%
Average age39.5
Estimated audience size1,586,360
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Homer Simpson audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3916%
40-4919%
50+25%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Homer Simpson audience comes from United States.

Worldwide audience distribution share by country for Homer Simpson
CountryShare
United States34.8%
Mexico10.7%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homer Simpson audience in United States is strongest.

Fig. 05

Top regions by affinity

Homer Simpson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.26×
02Arizona~40K1.24×
03California~200K1.20×
04Indiana~30K1.17×
05West Virginia~8K1.13×
06Texas~100K1.10×
07Illinois~60K1.10×
08Kentucky~20K1.10×
09Oregon~20K1.10×
10Pennsylvania~60K1.08×
11Nevada~20K1.08×
12Alaska~4K1.08×
13New Mexico~9K1.07×
14Washington~30K1.06×
15Louisiana~20K1.06×
16Idaho~8K1.06×
17Ohio~50K1.05×
18Michigan~40K1.05×
19Oklahoma~20K1.05×
20Nebraska~8K1.03×
21New Hampshire~6K1.03×
22North Dakota~3K1.02×
23New Jersey~40K1.01×
24Missouri~30K1.00×
25Connecticut~20K1.00×
26Iowa~10K1.00×
27Maine~6K1.00×
28Massachusetts~30K0.99×
29Wisconsin~20K0.99×
30South Dakota~4K0.99×
31Arkansas~10K0.98×
32Colorado~20K0.97×
33Kansas~10K0.97×
34Florida~100K0.96×
35Georgia~50K0.96×
36Virginia~40K0.96×
37Minnesota~20K0.96×
38Montana~4K0.96×
39Rhode Island~5K0.94×
40North Carolina~40K0.93×
41New York~80K0.92×
42Tennessee~30K0.91×
43Maryland~20K0.91×
44Alabama~20K0.91×
45Mississippi~10K0.91×
46Vermont~2K0.89×
47South Carolina~20K0.87×
48Hawaii~6K0.83×
49Delaware~4K0.81×
50Washington, District of Columbia~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Homer Simpson, United States
0.74×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homer Simpson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homer Simpson audience
#·InterestCategoryAffinity×
01Dan AykroydMovies & TV22.77×
02FuturamaMovies & TV20.20×
03Kate McKinnonMovies & TV16.00×
04Melissa McCarthyMovies & TV12.88×
05Disneyland ParisTravel & Leisure11.72×
06American Dad!Movies & TV11.47×
07Political satireLiterature10.80×
08Buckingham PalaceTravel & Leisure9.95×
09International educationBusiness & Career8.98×
10Amy PoehlerMovies & TV7.60×
11Atlético MadridSports7.13×
12Scarface (1983 film)Movies & TV5.63×
13Downton AbbeyMovies & TV5.48×
14Web serverTechnology & Electronics4.47×
15Non-alcoholic beverageFood & Beverages3.98×
16DancehallsMusic & Radio3.15×
17Detroit TigersSports2.77×
18BeetlejuiceMovies & TV2.73×
19Britney SpearsMusic & Radio2.58×
20Mobile gameGames1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homer Simpson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homer Simpson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Community OrientationOPEN1.74×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homer Simpson audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homer Simpson have in United States?

Homer Simpson has an estimated audience of 1,586,360 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Homer Simpson fans?

55.0% of Homer Simpson fans are female, 45.0% are male, with an average age of 39.5 years.

03

Which brands do Homer Simpson fans like most?

Homer Simpson fans show strongest brand affinity for Dan Aykroyd (22.77×), Melissa McCarthy (12.88×), and Futurama (20.2×) over the country average.

04

Where do Homer Simpson fans live in United States?

Homer Simpson fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Homer Simpson fans also like?

Beyond Homer Simpson itself, the audience over-indexes on Melissa McCarthy (12.88×), Futurama (20.2×), Disneyland Paris (11.72×), and Kate McKinnon (16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Homer Simpson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homer Simpson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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