Hilton Chicago Audience in United States

Hilton Chicago logo

Hilton Chicago has an estimated audience of 737,613 people in United States. 54.6% are female, 45.4% are male, average age 43.4. Top regions: Illinois, Michigan, California. Top brand affinities: Stamp collecting, Lulu 黃路梓茵, Meals on Wheels, JDM Cars, Elsword.

The average Hilton Chicago fan in United States is 43.4 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Michigan, California. Top brand affinities include Stamp collecting, Lulu 黃路梓茵, Meals on Wheels, with strongest over-indexing on Stamp collecting (10.97× the country average). Demographically, the Hilton Chicago audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Hilton Chicago fans

Demographic split for Hilton Chicago audience in United States
MetricValue
Female54.6%
Male45.4%
Average age43.4
Estimated audience size737,613

Audience persona

The typical Hilton Chicago fan in United States is balanced, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Hilton Chicago in United States
RegionReachAffinity
Illinois211,2478.6×
Michigan45,6462.37×
California45,1040.56×
Texas41,1950.65×
Indiana34,3572.55×
Florida32,5260.65×
Wisconsin30,8482.78×
New York30,7740.75×
Ohio28,7351.26×
Missouri21,9181.84×
Minnesota17,7451.68×
Georgia17,2840.76×
Virginia16,6860.93×
North Carolina16,1400.73×
Pennsylvania14,3610.58×
Iowa13,7532.26×
Massachusetts11,9990.83×
Tennessee11,4330.77×
Washington11,2670.76×
New Jersey10,8560.58×
Maryland10,4090.82×
Kentucky10,1021.09×
Colorado9,0130.78×
Arizona7,3340.49×
Louisiana5,5690.59×
Alabama5,3730.52×
Kansas5,1090.88×
Oklahoma4,9980.61×
South Carolina4,9770.45×
Nebraska4,3821.18×
Connecticut4,2860.58×
Oregon3,9530.47×
Nevada3,8750.54×
Arkansas3,6200.6×
Washington, District of Columbia3,1391.42×
Mississippi2,8260.47×
Utah2,8240.43×
New Mexico1,8950.51×
Hawaii1,6920.53×
Idaho1,4530.39×
New Hampshire1,3060.45×
Delaware1,1530.57×
West Virginia1,1420.33×
Wyoming1,1251.03×
Rhode Island1,1240.48×
South Dakota1,0330.61×
Maine9650.37×
Montana7950.39×
Alaska7850.5×
North Dakota7830.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilton Chicago audience
BrandAffinityCategory
Stamp collecting10.97×Home & Garden
Lulu 黃路梓茵5.35×Movies & TV
Meals on Wheels11.18×Food & Beverages
JDM Cars11.92×Cars & Mobility
Elsword20×Games
Pro-Ject4.91×Music & Radio
Minnesota1.73×Travel & Leisure
Tuscany6.63×Travel & Leisure
Product design1.79×Business & Career
Public speaking3.06×Politics & Society
WKRN-TV5×Movies & TV
Israel1.57×Travel & Leisure
Governor of Michigan5.01×Politics & Society
St. Ives9.45×Travel & Leisure
Goop3.48×Internet & Social Media
Nebraska1.71×Travel & Leisure
Fairy godmother4.37×Literature
Regional styles of Mexican music1.64×Music & Radio
Wok3.64×Food & Beverages
Kendra Scott1.63×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilton Chicago audience
TraitClusterScore
Luxury OrientationPREMIUM1.77
Community OrientationOPEN1.44
TravellingTHRILL1.43
IndulgenceJOY1.39
Family OrientationCONSERVATISM1.34
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Hilton Chicago
CountryShare
United States97.7%
Germany1.5%
Italy0.8%

See Hilton Chicago audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hilton Chicago have in United States?

Hilton Chicago has an estimated audience of 737,613 people in United States, concentrated in Illinois and Michigan.

What is the gender split and age of Hilton Chicago fans?

54.6% of Hilton Chicago fans are female, 45.4% are male, with an average age of 43.4 years.

Which brands do Hilton Chicago fans like most?

Hilton Chicago fans show strongest brand affinity for Stamp collecting (10.97×), Lulu 黃路梓茵 (5.35×), and Meals on Wheels (11.18×) over the country average.

Where do Hilton Chicago fans live in United States?

Hilton Chicago fans in United States are most concentrated in Illinois (reach 211,247), Michigan (reach 45,646), and California (reach 45,104). These three regions account for the largest share of the active audience.

What other brands do Hilton Chicago fans also like?

Beyond Hilton Chicago itself, the audience over-indexes on Lulu 黃路梓茵 (5.35×), Meals on Wheels (11.18×), JDM Cars (11.92×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.