Rascasse Audience Intelligence

Hilton Chicago Target Market in United States

A data profile of the people who buy, follow and care about Hilton Chicago in United States — modelled from more than twelve digital signal sources. Hilton Chicago has an estimated audience of 729,754 people in United States.

#3004among Brand in United States#2241in Travel & Leisure

The average Hilton Chicago fan in United States is 43.4 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Michigan.

Top brand affinities include Hilton Hotels & Resorts, Chicago Cubs, Hyatt, with strongest over-indexing on Hilton Hotels & Resorts (30.53× the country average).

Demographically, the Hilton Chicago audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hilton Chicago fan in United States is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Hilton Hotels & Resorts.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilton Chicago profile in United States.

Audience size
730K
in United States
Gender
54.6%♀
45.4% male
Age
43.4
average years
Country rank
#29145
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hilton Chicago

54.6% are female, 45.4% are male, average age 43.4.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Hilton Chicago audience in United States
MetricValue
Female54.6%
Male45.4%
Average age43.4
Estimated audience size729,754
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Hilton Chicago audience in United States
Age bracketShare%
16-198%
20-2914%
30-3923%
40-4935%
50+20%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Hilton Chicago audience comes from United States.

Worldwide audience distribution share by country for Hilton Chicago
CountryShare
United States97.6%
Germany1.6%
Italy0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilton Chicago audience in United States is strongest.

Fig. 05

Top regions by affinity

Hilton Chicago customers by region in United States
#RegionReachAffinity×
01Illinois~300K13.80×
02Wisconsin~30K2.60×
03Indiana~30K2.30×
04Michigan~40K2.10×
05Iowa~10K2.06×
06Missouri~20K1.64×
07Minnesota~20K1.50×
08Washington, District of Columbia~3K1.38×
09Ohio~30K1.13×
10Nebraska~4K1.10×
11Wyoming~1K1.00×
12Kentucky~9K0.99×
13Kansas~5K0.86×
14Virginia~10K0.82×
15Massachusetts~10K0.77×
16Maryland~10K0.76×
17Tennessee~10K0.73×
18Colorado~8K0.73×
19South Dakota~1K0.71×
20Washington~10K0.69×
21New York~30K0.68×
22Georgia~20K0.68×
23Alaska~1K0.67×
24North Dakota~1K0.67×
25North Carolina~10K0.66×
26Delaware~1K0.63×
27Arkansas~4K0.62×
28Rhode Island~1K0.61×
29Florida~30K0.60×
30Hawaii~2K0.60×
31Texas~40K0.58×
32Louisiana~6K0.58×
33Oklahoma~5K0.58×
34Connecticut~4K0.58×
35New Mexico~2K0.58×
36Montana~1K0.57×
37New Hampshire~2K0.56×
38Pennsylvania~10K0.55×
39New Jersey~10K0.55×
40Nevada~4K0.54×
41Alabama~5K0.53×
42California~40K0.52×
43Mississippi~3K0.52×
44Idaho~2K0.51×
45Maine~1K0.51×
46West Virginia~2K0.50×
47Oregon~4K0.49×
48Utah~3K0.49×
49Arizona~7K0.48×
50South Carolina~5K0.47×
Fig. 06

Affinity by region

Affinity by region — Hilton Chicago, United States
0.47×1.00×13.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilton Chicago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilton Chicago audience
#·InterestCategoryAffinity×
01Hilton Hotels & ResortsTravel & Leisure30.53×
02Best WesternTravel & Leisure7.75×
03Holiday InnTravel & Leisure7.67×
04Chicago BlackhawksSports7.63×
05Holiday Inn ExpressTravel & Leisure7.58×
06HyattTravel & Leisure7.53×
07CheapOairTravel & Leisure6.48×
08Marriott Hotels & ResortsTravel & Leisure5.06×
09Chicago CubsSports4.36×
10Seattle MarinersSports4.21×
11Public transportCars & Mobility3.27×
12SteakhouseFood & Beverages3.25×
13Rail transportTravel & Leisure3.24×
14American ExpressBusiness & Career3.08×
15United AirlinesTravel & Leisure2.49×
16Theme parksTravel & Leisure1.96×
17Bank of AmericaBusiness & Career1.86×
18T-MobileTechnology & Electronics1.80×
19WineFood & Beverages1.65×
20CNNMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilton Chicago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilton Chicago audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
IndulgenceJOY1.45×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilton Chicago audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
Pet OwnershipJOY0.85×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hilton Chicago's target market in United States?

Hilton Chicago's target market in United States covers an estimated 729,754 people, concentrated in Illinois and California.

02

What is the gender split and age of Hilton Chicago customers?

54.6% of the Hilton Chicago audience are female, 45.4% are male, with an average age of 43.4 years.

03

Which brands do Hilton Chicago fans like most?

Hilton Chicago fans show strongest brand affinity for Hilton Hotels & Resorts (30.53×), Chicago Cubs (4.36×), and Hyatt (7.53×) over the country average.

04

Where do Hilton Chicago fans live in United States?

Hilton Chicago fans in United States are most concentrated in Illinois (reach ~300K), California (reach ~40K), and Michigan (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hilton Chicago fans also like?

Beyond Hilton Chicago itself, the audience over-indexes on Chicago Cubs (4.36×), Hyatt (7.53×), Holiday Inn (7.67×), and Marriott Hotels & Resorts (5.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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