Rascasse Audience Intelligence

Gloria Steinem Audience in United States

A data profile of the people who buy, follow and care about Gloria Steinem in United States — modelled from more than twelve digital signal sources. Gloria Steinem has an estimated audience of 667,319 people in United States.

#16among Journalist in United States#7251among Person in United States#692in Literature

The average Gloria Steinem fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Renewable energy, Mulberry (company), with strongest over-indexing on Sustainable energy (17.72× the country average).

Demographically, the Gloria Steinem audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gloria Steinem fan in United States is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Literature · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gloria Steinem profile in United States.

Audience size
667K
in United States
Gender
77.9%♀
22.1% male
Age
37.1
average years
Country rank
#30756
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gloria Steinem fans

77.9% are female, 22.1% are male, average age 37.1.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Gloria Steinem audience in United States
MetricValue
Female77.9%
Male22.1%
Average age37.1
Estimated audience size667,319
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Gloria Steinem audience in United States
Age bracketShare%
16-1933%
20-2915%
30-3913%
40-4917%
50+23%
Fig. 04

Worldwide distribution

61.9%

of the worldwide Gloria Steinem audience comes from United States.

Worldwide audience distribution share by country for Gloria Steinem
CountryShare
United States61.9%
United Kingdom6.6%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gloria Steinem audience in United States is strongest.

Fig. 05

Top regions by affinity

Gloria Steinem fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.87×
02Massachusetts~20K1.52×
03New York~60K1.48×
04Connecticut~9K1.35×
05Maine~3K1.35×
06Vermont~2K1.35×
07Oregon~10K1.29×
08New Hampshire~3K1.20×
09New Jersey~20K1.19×
10Washington~20K1.18×
11Minnesota~10K1.14×
12Rhode Island~2K1.14×
13California~80K1.11×
14Illinois~30K1.10×
15Colorado~10K1.10×
16Pennsylvania~20K1.08×
17Montana~2K1.08×
18Maryland~10K1.07×
19Ohio~20K1.06×
20Virginia~20K1.03×
21Wisconsin~10K1.01×
22Delaware~2K0.99×
23Michigan~20K0.97×
24Oklahoma~7K0.96×
25Missouri~10K0.95×
26New Mexico~3K0.94×
27Idaho~3K0.93×
28Arizona~10K0.92×
29Nebraska~3K0.92×
30North Carolina~20K0.91×
31Utah~6K0.90×
32Alaska~1K0.90×
33Indiana~10K0.89×
34Kansas~5K0.89×
35Iowa~5K0.88×
36Hawaii~3K0.86×
37Kentucky~7K0.85×
38Florida~40K0.83×
39Nevada~6K0.83×
40North Dakota~1K0.83×
41Tennessee~10K0.82×
42West Virginia~3K0.82×
43Georgia~20K0.81×
44Arkansas~5K0.80×
45South Dakota~1K0.80×
46Texas~50K0.77×
47South Carolina~8K0.77×
48Louisiana~7K0.75×
49Alabama~7K0.71×
50Mississippi~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Gloria Steinem, United States
0.68×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gloria Steinem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gloria Steinem audience
#·InterestCategoryAffinity×
01Mulberry (company)Fashion & Accessoires33.91×
02Amnesty InternationalPolitics & Society21.43×
03Sustainable energyHome & Garden17.72×
04Nobel Peace PrizePolitics & Society13.57×
05Renewable energyBusiness & Career10.00×
06Josh BrolinMovies & TV9.13×
07MothercareKids & Family8.87×
08LinkedInInternet & Social Media5.00×
09QVCMovies & TV4.75×
10FedExBusiness & Career4.48×
11ActivismPolitics & Society3.23×
12InnovationBusiness & Career3.20×
13AirbnbTravel & Leisure3.16×
14IKEAHome & Garden3.00×
15TV talkshowsMovies & TV2.83×
16Organic foodFood & Beverages2.82×
17PinterestInternet & Social Media2.68×
18PodcastMusic & Radio2.50×
19Mortgage loansBusiness & Career2.45×
20FurnitureHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gloria Steinem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gloria Steinem audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.96×
Family OrientationCONSERVATISM2.68×
IndividualismJOY2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gloria Steinem audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Risk AppetiteTHRILL0.93×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gloria Steinem have in United States?

Gloria Steinem has an estimated audience of 667,319 people in United States, concentrated in California and New York.

02

What is the gender split and age of Gloria Steinem fans?

77.9% of Gloria Steinem fans are female, 22.1% are male, with an average age of 37.1 years.

03

Which brands do Gloria Steinem fans like most?

Gloria Steinem fans show strongest brand affinity for Sustainable energy (17.72×), Renewable energy (10×), and Mulberry (company) (33.91×) over the country average.

04

Where do Gloria Steinem fans live in United States?

Gloria Steinem fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Gloria Steinem fans also like?

Beyond Gloria Steinem itself, the audience over-indexes on Renewable energy (10×), Mulberry (company) (33.91×), Airbnb (3.16×), and FedEx (4.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gloria Steinem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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