A data profile of the people who buy, follow and care about Osaka in United States — modelled from more than twelve digital signal sources. Osaka has an estimated audience of 1,882,614 people in United States.
The average Osaka fan in United States is 39.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Panda Express, Mount Fuji, Cold Stone Creamery, with strongest over-indexing on Panda Express (12.06× the country average).
Demographically, the Osaka audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Osaka fan in United States is balanced, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Panda Express.
The key figures that characterise the Osaka profile in United States.
47.5% are female, 52.5% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 39.3 |
| Estimated audience size | 1,882,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Osaka audience comes from United States.
| Country | Share |
|---|---|
| Japan | 49.4% |
| China | 7.0% |
| Taiwan | 5.6% |
Where the Osaka audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 2.85× | |
| 02 | New Hampshire | ~20K | 2.69× | |
| 03 | Mississippi | ~30K | 1.81× | |
| 04 | Minnesota | ~40K | 1.66× | |
| 05 | Colorado | ~50K | 1.59× | |
| 06 | Kentucky | ~30K | 1.47× | |
| 07 | Massachusetts | ~50K | 1.46× | |
| 08 | Rhode Island | ~8K | 1.38× | |
| 09 | Nebraska | ~10K | 1.37× | |
| 10 | Arizona | ~50K | 1.36× | |
| 11 | Tennessee | ~50K | 1.35× | |
| 12 | Alabama | ~40K | 1.35× | |
| 13 | New York | ~100K | 1.24× | |
| 14 | Virginia | ~60K | 1.22× | |
| 15 | California | ~200K | 1.18× | |
| 16 | Georgia | ~70K | 1.12× | |
| 17 | New Jersey | ~50K | 1.07× | |
| 18 | Pennsylvania | ~70K | 1.06× | |
| 19 | Oklahoma | ~20K | 1.06× | |
| 20 | North Carolina | ~60K | 1.04× | |
| 21 | Washington, District of Columbia | ~6K | 1.04× | |
| 22 | Florida | ~100K | 1.01× | |
| 23 | Washington | ~40K | 1.01× | |
| 24 | South Carolina | ~30K | 0.99× | |
| 25 | Illinois | ~60K | 0.97× | |
| 26 | Michigan | ~50K | 0.97× | |
| 27 | Nevada | ~20K | 0.93× | |
| 28 | Texas | ~100K | 0.91× | |
| 29 | North Dakota | ~4K | 0.91× | |
| 30 | Arkansas | ~10K | 0.90× | |
| 31 | Oregon | ~20K | 0.87× | |
| 32 | Utah | ~10K | 0.86× | |
| 33 | Alaska | ~3K | 0.85× | |
| 34 | Louisiana | ~20K | 0.84× | |
| 35 | Connecticut | ~20K | 0.82× | |
| 36 | Iowa | ~10K | 0.72× | |
| 37 | Delaware | ~3K | 0.66× | |
| 38 | Maryland | ~20K | 0.65× | |
| 39 | Ohio | ~40K | 0.64× | |
| 40 | Vermont | ~2K | 0.62× | |
| 41 | Kansas | ~9K | 0.61× | |
| 42 | West Virginia | ~5K | 0.60× | |
| 43 | Indiana | ~20K | 0.58× | |
| 44 | Maine | ~4K | 0.58× | |
| 45 | Wisconsin | ~20K | 0.57× | |
| 46 | Montana | ~3K | 0.53× | |
| 47 | Missouri | ~20K | 0.52× | |
| 48 | Idaho | ~5K | 0.51× | |
| 49 | New Mexico | ~5K | 0.50× | |
| 50 | South Dakota | ~2K | 0.46× |
The strongest cross-interests of the Osaka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mount Fuji | Travel & Leisure | 35.92× | ||
| 02 | Japan Airlines | Travel & Leisure | 15.65× | ||
| 03 | EasyJet | Travel & Leisure | 14.91× | ||
| 04 | Single-lens reflex camera | Technology & Electronics | 12.54× | ||
| 05 | Panda Express | Food & Beverages | 12.06× | ||
| 06 | Cold Stone Creamery | Food & Beverages | 11.60× | ||
| 07 | Cinnabon | Food & Beverages | 10.56× | ||
| 08 | Forrest Gump | Movies & TV | 9.76× | ||
| 09 | International education | Business & Career | 8.89× | ||
| 10 | Videography | Internet & Social Media | 7.25× | ||
| 11 | Disneyland Paris | Travel & Leisure | 6.70× | ||
| 12 | Optical fiber | Technology & Electronics | 6.57× | ||
| 13 | Tokyo | Travel & Leisure | 6.24× | ||
| 14 | Rural King | Home & Garden | 5.15× | ||
| 15 | Tractor Supply Company | Shopping | 2.92× | ||
| 16 | Detroit Tigers | Sports | 2.76× | ||
| 17 | Scooby-Doo | Movies & TV | 2.67× | ||
| 18 | Piano | Music & Radio | 2.55× | ||
| 19 | High school | Business & Career | 2.51× | ||
| 20 | Taco Bell | Food & Beverages | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.14× | |
| Patriotism | CONSERVATISM | 1.97× | |
| Indulgence | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| DIY Mentality | THRILL | 0.86× | |
| Tradition | CONSERVATISM | 0.86× |
Osaka has an estimated audience of 1,882,614 people in United States, concentrated in California and Texas.
47.5% of Osaka fans are female, 52.5% are male, with an average age of 39.3 years.
Osaka fans show strongest brand affinity for Panda Express (12.06×), Mount Fuji (35.92×), and Cold Stone Creamery (11.6×) over the country average.
Osaka fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Osaka itself, the audience over-indexes on Mount Fuji (35.92×), Cold Stone Creamery (11.6×), Videography (7.25×), and Single-lens reflex camera (12.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Osaka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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