Rascasse Audience Intelligence

Nagoya Audience in United States

A data profile of the people who buy, follow and care about Nagoya in United States — modelled from more than twelve digital signal sources. Nagoya has an estimated audience of 1,487,351 people in United States.

#256among City in United States#1485among POI in United States#1362in Travel & Leisure

The average Nagoya fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Lexus, CarGurus, Hybrid electric vehicle, with strongest over-indexing on Lexus (6.82× the country average).

Demographically, the Nagoya audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nagoya fan in United States is more male, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Lexus.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nagoya profile in United States.

Audience size
1.5M
in United States
Gender
35.8%♀
64.2% male
Age
44.1
average years
Country rank
#17884
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nagoya fans

35.8% are female, 64.2% are male, average age 44.1.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Nagoya audience in United States
MetricValue
Female35.8%
Male64.2%
Average age44.1
Estimated audience size1,487,351
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Nagoya audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4925%
50+30%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Nagoya audience comes from United States.

Worldwide audience distribution share by country for Nagoya
CountryShare
Japan39.6%
United States11.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nagoya audience in United States is strongest.

Fig. 05

Top regions by affinity

Nagoya fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K4.81×
02South Carolina~60K2.80×
03Louisiana~50K2.69×
04Montana~10K2.55×
05Kansas~20K1.82×
06Ohio~80K1.76×
07Mississippi~20K1.73×
08Massachusetts~50K1.62×
09Oklahoma~20K1.45×
10Maryland~40K1.43×
11California~200K1.31×
12New Jersey~50K1.29×
13Washington~40K1.26×
14Washington, District of Columbia~5K1.18×
15Oregon~20K1.13×
16North Carolina~50K1.12×
17New York~90K1.04×
18Florida~100K0.97×
19Michigan~40K0.96×
20Alaska~3K0.95×
21Utah~10K0.89×
22Minnesota~20K0.88×
23Georgia~40K0.84×
24Virginia~30K0.84×
25Colorado~20K0.75×
26Wisconsin~20K0.75×
27Nevada~10K0.74×
28Vermont~2K0.72×
29Texas~90K0.69×
30Arizona~20K0.69×
31North Dakota~2K0.67×
32Illinois~30K0.66×
33South Dakota~2K0.66×
34Idaho~5K0.65×
35Rhode Island~3K0.62×
36Indiana~20K0.61×
37New Hampshire~4K0.60×
38Maine~3K0.60×
39Delaware~2K0.60×
40Kentucky~10K0.58×
41New Mexico~4K0.58×
42Tennessee~20K0.56×
43Connecticut~8K0.56×
44West Virginia~4K0.56×
45Pennsylvania~30K0.54×
46Nebraska~4K0.54×
47Missouri~10K0.51×
48Arkansas~6K0.50×
49Iowa~6K0.48×
50Alabama~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Nagoya, United States
0.47×1.00×4.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nagoya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nagoya audience
#·InterestCategoryAffinity×
01Mazda6Cars & Mobility15.04×
02BMW i8Cars & Mobility15.04×
03Nissan JukeCars & Mobility15.04×
04Malaysia AirlinesTravel & Leisure14.93×
05Vitamin KHealth14.78×
06Lexus GXCars & Mobility12.70×
07Japan AirlinesTravel & Leisure9.91×
08Hybrid electric vehicleCars & Mobility8.76×
09Toyota HighlanderCars & Mobility6.94×
10LexusCars & Mobility6.82×
11StuttgartTravel & Leisure6.04×
12CarGurusCars & Mobility4.66×
13Compact carCars & Mobility4.42×
14Kia MotorsCars & Mobility4.14×
15First class travelTravel & Leisure3.16×
16Dump truckCars & Mobility3.14×
17Solar energyHome & Garden2.55×
18FedExBusiness & Career2.43×
19Mortgage loansBusiness & Career2.24×
20Planet FitnessSports1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nagoya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nagoya audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.05×
Urban LifestyleOPEN1.65×
Quality AwarenessPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nagoya audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
MindfulnessBALANCE0.84×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nagoya have in United States?

Nagoya has an estimated audience of 1,487,351 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Nagoya fans?

35.8% of Nagoya fans are female, 64.2% are male, with an average age of 44.1 years.

03

Which brands do Nagoya fans like most?

Nagoya fans show strongest brand affinity for Lexus (6.82×), CarGurus (4.66×), and Hybrid electric vehicle (8.76×) over the country average.

04

Where do Nagoya fans live in United States?

Nagoya fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Nagoya fans also like?

Beyond Nagoya itself, the audience over-indexes on CarGurus (4.66×), Hybrid electric vehicle (8.76×), Mazda6 (15.04×), and Stuttgart (6.04×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nagoya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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