Rascasse Audience Intelligence

Call a Pizza Target Market in Germany

A data profile of the people who buy, follow and care about Call a Pizza in Germany — modelled from more than twelve digital signal sources. Call a Pizza has an estimated audience of 1,553,872 people in Germany.

#11among Fast food restaurants in Germany#548among Brand in Germany#204in Food & Beverages

The average Call a Pizza fan in Germany is 37.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Berlin, Brandenburg.

Top brand affinities include Papa John's Pizza, Home Delivery, McCafé, with strongest over-indexing on Papa John's Pizza (22.52× the country average).

Demographically, the Call a Pizza audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Call a Pizza fan in Germany is balanced, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Papa John's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Call a Pizza profile in Germany.

Audience size
1.6M
in Germany
Gender
54.1%♀
45.9% male
Age
37.2
average years
Country rank
#4318
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Call a Pizza

54.1% are female, 45.9% are male, average age 37.2.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Call a Pizza audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age37.2
Estimated audience size1,553,872
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Call a Pizza audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Call a Pizza audience comes from Germany.

Worldwide audience distribution share by country for Call a Pizza
CountryShare
Germany97.7%
Austria0.4%
United States0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Call a Pizza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Call a Pizza customers by region in Germany
#RegionReachAffinity×
01Brandenburg~200K4.04×
02Berlin~200K3.39×
03Mecklenburg-Vorpommern~80K2.79×
04Sachsen~90K1.21×
05Hamburg~40K1.21×
06Bayern~300K1.00×
07Schleswig-Holstein~40K0.75×
08Sachsen-Anhalt~30K0.63×
09Saarland~9K0.45×
10Bremen~4K0.32×
11Thüringen~10K0.26×
12Niedersachsen~40K0.24×
13Hessen~20K0.19×
14Rheinland-Pfalz~10K0.17×
15Nordrhein-Westfalen~30K0.08×
16Baden-Württemberg~20K0.08×
Fig. 06

Affinity by region

Affinity by region — Call a Pizza, Germany
0.08×1.00×4.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Call a Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Call a Pizza audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages22.52×
02Home DeliveryFood & Beverages9.03×
03McCaféFood & Beverages7.41×
04Pizza HutFood & Beverages6.87×
05Pizza deliveryFood & Beverages5.57×
06Five GuysFood & Beverages5.32×
07L'OsteriaFood & Beverages4.10×
08Gourmet FoodsFood & Beverages2.92×
09Take-outFood & Beverages2.65×
10SubwayFood & Beverages2.44×
11Burger KingFood & Beverages2.28×
12TipicoGames2.17×
13Fast foodFood & Beverages1.98×
14KitchenHome & Garden1.73×
15Distilled beverageFood & Beverages1.67×
16TransfermarktSports1.66×
17Netto Marken-DiscountShopping1.57×
18TagesschauMovies & TV1.53×
19TattoosFashion & Accessoires1.52×
20McDonald'sFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Call a Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Call a Pizza audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.27×
IndulgenceJOY1.72×
Urban LifestyleOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Call a Pizza audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
CreativityOPEN0.96×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Call a Pizza's target market in Germany?

Call a Pizza's target market in Germany covers an estimated 1,553,872 people, concentrated in Bayern and Berlin.

02

What is the gender split and age of Call a Pizza customers?

54.1% of the Call a Pizza audience are female, 45.9% are male, with an average age of 37.2 years.

03

Which brands do Call a Pizza fans like most?

Call a Pizza fans show strongest brand affinity for Papa John's Pizza (22.52×), Home Delivery (9.03×), and McCafé (7.41×) over the country average.

04

Where do Call a Pizza fans live in Germany?

Call a Pizza fans in Germany are most concentrated in Bayern (reach ~300K), Berlin (reach ~200K), and Brandenburg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Call a Pizza fans also like?

Beyond Call a Pizza itself, the audience over-indexes on Home Delivery (9.03×), McCafé (7.41×), Pizza Hut (6.87×), and Burger King (2.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Call a Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Call a Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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