Gustavo Gusto Audience in Germany
Gustavo Gusto has an estimated audience of 291,058 people in Germany. 56.2% are female, 43.8% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Oktay Kaynarca, Faculty of Engineering - Cairo university, CAC 40, Progressive rock, Combat sport.
The average Gustavo Gusto fan in Germany is 38.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Oktay Kaynarca, Faculty of Engineering - Cairo university, CAC 40, with strongest over-indexing on Oktay Kaynarca (12.98× the country average). Demographically, the Gustavo Gusto audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Gustavo Gusto fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 38.1 |
| Estimated audience size | 291,058 |
Audience persona
The typical Gustavo Gusto fan in Germany is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Oktay Kaynarca.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 112,819 | 2.41× |
| Nordrhein-Westfalen | 64,453 | 1.01× |
| Baden-Württemberg | 39,831 | 1× |
| Niedersachsen | 27,233 | 0.96× |
| Hessen | 22,317 | 1.01× |
| Rheinland-Pfalz | 13,007 | 0.89× |
| Berlin | 11,825 | 0.91× |
| Hamburg | 11,750 | 1.79× |
| Schleswig-Holstein | 9,975 | 0.95× |
| Sachsen | 8,905 | 0.62× |
| Thüringen | 6,323 | 0.85× |
| Brandenburg | 5,146 | 0.57× |
| Sachsen-Anhalt | 4,737 | 0.63× |
| Bremen | 2,860 | 1.15× |
| Saarland | 2,748 | 0.77× |
| Mecklenburg-Vorpommern | 2,613 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oktay Kaynarca | 12.98× | Movies & TV |
| Faculty of Engineering - Cairo university | 49.32× | Business & Career |
| CAC 40 | 1.87× | Business & Career |
| Progressive rock | 1.88× | Music & Radio |
| Combat sport | 1.58× | Sports |
| Keeper (password manager) | 4.67× | Technology & Electronics |
| Stradivarius | 1.55× | Shopping |
| Fabo | 13.21× | Music & Radio |
| Home Delivery | 2.11× | Food & Beverages |
| Hauser & Wirth | 5.54× | Arts & Culture |
| Sixx | 2.1× | Movies & TV |
| Joko Winterscheidt | 2.85× | Movies & TV |
| Arnold Palmer | 8.11× | Sports |
| Roger Daltrey | 5.11× | Movies & TV |
| Braun Büffel | 3.86× | Fashion & Accessoires |
| Mohamed Salah | 1.57× | Sports |
| Tus, Iran | 3.49× | Travel & Leisure |
| Cynthia Erivo | 1.71× | Movies & TV |
| Graham Greene | 1.8× | Literature |
| Buddy – The Buddy Holly Story | 1.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.9 |
| Convenience Orientation | PREMIUM | 1.75 |
| Early Adopter Mentality | POWER | 1.27 |
| Sustainability | BALANCE | 1.22 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.7% |
| Austria | 2.3% |
| Switzerland | 1.4% |
See Gustavo Gusto audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Gustavo Gusto have in Germany?
Gustavo Gusto has an estimated audience of 291,058 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gustavo Gusto fans?
56.2% of Gustavo Gusto fans are female, 43.8% are male, with an average age of 38.1 years.
Which brands do Gustavo Gusto fans like most?
Gustavo Gusto fans show strongest brand affinity for Oktay Kaynarca (12.98×), Faculty of Engineering - Cairo university (49.32×), and CAC 40 (1.87×) over the country average.
Where do Gustavo Gusto fans live in Germany?
Gustavo Gusto fans in Germany are most concentrated in Bayern (reach 112,819), Nordrhein-Westfalen (reach 64,453), and Baden-Württemberg (reach 39,831). These three regions account for the largest share of the active audience.
What other brands do Gustavo Gusto fans also like?
Beyond Gustavo Gusto itself, the audience over-indexes on Faculty of Engineering - Cairo university (49.32×), CAC 40 (1.87×), Progressive rock (1.88×), and Combat sport (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gustavo Gusto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.