Rascasse Audience Intelligence

Gustavo Gusto Target Market in Germany

A data profile of the people who buy, follow and care about Gustavo Gusto in Germany — modelled from more than twelve digital signal sources. Gustavo Gusto has an estimated audience of 279,910 people in Germany.

#2316among Brand in Germany#883in Food & Beverages

The average Gustavo Gusto fan in Germany is 35.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Frozen food, Keke Palmer, Papa John's Pizza, with strongest over-indexing on Frozen food (66.06× the country average).

Demographically, the Gustavo Gusto audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gustavo Gusto fan in Germany is balanced, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Frozen food.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gustavo Gusto profile in Germany.

Audience size
280K
in Germany
Gender
54.5%♀
45.5% male
Age
35.5
average years
Country rank
#18247
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gustavo Gusto

54.5% are female, 45.5% are male, average age 35.5.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Gustavo Gusto audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age35.5
Estimated audience size279,910
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Gustavo Gusto audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Gustavo Gusto audience comes from Germany.

Worldwide audience distribution share by country for Gustavo Gusto
CountryShare
Germany92.6%
Austria2.1%
Switzerland1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gustavo Gusto audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gustavo Gusto customers by region in Germany
#RegionReachAffinity×
01Bayern~100K2.35×
02Hamburg~10K1.69×
03Thüringen~9K1.30×
04Bremen~3K1.10×
05Nordrhein-Westfalen~60K0.96×
06Hessen~20K0.96×
07Baden-Württemberg~40K0.95×
08Schleswig-Holstein~9K0.94×
09Niedersachsen~30K0.92×
10Rheinland-Pfalz~10K0.88×
11Berlin~10K0.88×
12Saarland~3K0.82×
13Sachsen-Anhalt~5K0.76×
14Sachsen~9K0.65×
15Brandenburg~5K0.62×
16Mecklenburg-Vorpommern~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Gustavo Gusto, Germany
0.59×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gustavo Gusto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gustavo Gusto audience
#·InterestCategoryAffinity×
01Frozen foodFood & Beverages66.06×
02Keke PalmerMovies & TV32.58×
03DoordashFood & Beverages22.05×
04Papa John's PizzaFood & Beverages14.92×
05MahjongGames8.39×
06Fried chickenFood & Beverages7.78×
07Pizza HutFood & Beverages7.40×
08McCaféFood & Beverages6.82×
09Domino's PizzaFood & Beverages6.42×
10French friesFood & Beverages4.61×
11Spanish cuisineFood & Beverages4.47×
12L'OsteriaFood & Beverages4.33×
13Gourmet FoodsFood & Beverages3.64×
14SubwayFood & Beverages3.43×
15Bedroom furnitureHome & Garden3.31×
16KFCFood & Beverages2.86×
17Burger KingFood & Beverages2.85×
18TipicoGames2.42×
19Fast foodFood & Beverages2.33×
20McDonald'sFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gustavo Gusto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gustavo Gusto audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
IndulgenceJOY1.82×
Early Adopter MentalityPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gustavo Gusto audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
DIY MentalityTHRILL0.91×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gustavo Gusto's target market in Germany?

Gustavo Gusto's target market in Germany covers an estimated 279,910 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Gustavo Gusto customers?

54.5% of the Gustavo Gusto audience are female, 45.5% are male, with an average age of 35.5 years.

03

Which brands do Gustavo Gusto fans like most?

Gustavo Gusto fans show strongest brand affinity for Frozen food (66.06×), Keke Palmer (32.58×), and Papa John's Pizza (14.92×) over the country average.

04

Where do Gustavo Gusto fans live in Germany?

Gustavo Gusto fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Gustavo Gusto fans also like?

Beyond Gustavo Gusto itself, the audience over-indexes on Keke Palmer (32.58×), Papa John's Pizza (14.92×), Burger King (2.85×), and Pizza Hut (7.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Gustavo Gusto audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gustavo Gusto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →