Wonka Audience in United States
Wonka has an estimated audience of 12,638,606 people in United States. 56.1% are female, 43.9% are male, average age 33.9. Top brand affinities: Powerball, FedEx, Subway, Michigan Lottery, Pizza Hut.
Top brand affinities include Powerball, FedEx, Subway, with strongest over-indexing on Powerball (3.46× the country average). Demographically, the Wonka audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Wonka fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.9 |
| Estimated audience size | 12,638,606 |
Audience persona
The typical Wonka fan in United States is more female, around 33.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Powerball.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Powerball | 3.46× | Games |
| FedEx | 3.42× | Business & Career |
| Subway | 2.58× | Food & Beverages |
| Michigan Lottery | 4.79× | Games |
| Pizza Hut | 2.25× | Food & Beverages |
| 2.14× | Internet & Social Media | |
| 1.8× | Internet & Social Media | |
| Mega Millions | 3.69× | Games |
| 1.93× | Internet & Social Media | |
| Megamind | 7.73× | Movies & TV |
| Mortgage loans | 1.92× | Business & Career |
| Starbucks | 1.7× | Food & Beverages |
| Barbecue | 1.53× | Food & Beverages |
| Miles Teller | 5.87× | Movies & TV |
| Meet the Robinsons | 7.37× | Movies & TV |
| TV game shows | 2.21× | Movies & TV |
| Airbnb | 1.51× | Travel & Leisure |
| Robert Redford | 2.8× | Movies & TV |
| Scooby-Doo | 2.03× | Movies & TV |
| Renewable energy | 2.37× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.57 |
| Indulgence | JOY | 1.36 |
| Individualism | JOY | 1.32 |
| Patriotism | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.25 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| Germany | 13.8% |
| United Kingdom | 13.0% |
See Wonka audiences in other countries
More Movies & TV audiences in United States
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- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wonka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.