Rascasse Audience Intelligence

Wonka Audience in United States

A data profile of the people who buy, follow and care about Wonka in United States — modelled from more than twelve digital signal sources. Wonka has an estimated audience of 10,995,000 people in United States.

#59among Movie / TV Show / Series in United States#230in Movies & TV

The average Wonka fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Powerball, FedEx, Subway, with strongest over-indexing on Powerball (3.46× the country average).

Demographically, the Wonka audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wonka fan in United States is more female, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Powerball.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wonka profile in United States.

Audience size
11M
in United States
Gender
56.1%♀
43.9% male
Age
34.0
average years
Country rank
#3258
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wonka viewers

56.1% are female, 43.9% are male, average age 34.0.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Wonka audience in United States
MetricValue
Female56.1%
Male43.9%
Average age34.0
Estimated audience size10,995,000
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Wonka audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Wonka audience comes from United States.

Worldwide audience distribution share by country for Wonka
CountryShare
United States34.7%
Germany14.8%
United Kingdom13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wonka audience in United States is strongest.

Fig. 05

Top regions by affinity

Wonka fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.60×
02Idaho~80K1.31×
03Oklahoma~200K1.15×
04Kansas~100K1.15×
05Indiana~300K1.11×
06Iowa~100K1.10×
07Wisconsin~200K1.09×
08New Mexico~70K1.08×
09Montana~40K1.08×
10Missouri~200K1.07×
11Oregon~200K1.07×
12Nebraska~70K1.07×
13Washington~300K1.06×
14North Dakota~30K1.06×
15Ohio~400K1.05×
16Arizona~300K1.05×
17Pennsylvania~400K1.04×
18Michigan~300K1.04×
19Minnesota~200K1.02×
20Arkansas~100K1.02×
21South Dakota~30K1.01×
22Kentucky~200K1.00×
23New Hampshire~50K1.00×
24California~1.5M0.99×
25Colorado~200K0.99×
26Texas~1M0.98×
27Tennessee~200K0.98×
28Alaska~30K0.98×
29Vermont~20K0.98×
30Connecticut~100K0.97×
31Nevada~100K0.97×
32Mississippi~100K0.97×
33Maine~40K0.97×
34Illinois~400K0.95×
35North Carolina~400K0.94×
36West Virginia~50K0.93×
37Rhode Island~40K0.93×
38Delaware~30K0.93×
39Massachusetts~200K0.91×
40Hawaii~50K0.91×
41Georgia~300K0.90×
42Virginia~300K0.90×
43New York~600K0.89×
44New Jersey~300K0.89×
45Alabama~200K0.88×
46Louisiana~100K0.88×
47Florida~700K0.87×
48South Carolina~200K0.87×
49Maryland~200K0.84×
50Washington, District of Columbia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Wonka, United States
0.65×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wonka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wonka audience
#·InterestCategoryAffinity×
01MegamindMovies & TV7.73×
02Meet the RobinsonsMovies & TV7.37×
03Miles TellerMovies & TV5.87×
04Michigan LotteryGames4.79×
05Mega MillionsGames3.69×
06PowerballGames3.46×
07FedExBusiness & Career3.42×
08Robert RedfordMovies & TV2.80×
09SubwayFood & Beverages2.58×
10Renewable energyBusiness & Career2.37×
11Pizza HutFood & Beverages2.25×
12TV game showsMovies & TV2.21×
13McDonald'sFood & Beverages2.20×
14RedditInternet & Social Media2.14×
15Mortgage loansBusiness & Career1.92×
16PinterestInternet & Social Media1.80×
17StarbucksFood & Beverages1.70×
18TMZInternet & Social Media1.68×
19BarbecueFood & Beverages1.53×
20AirbnbTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wonka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wonka audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
IndulgenceJOY1.36×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wonka audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.86×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wonka have in United States?

Wonka has an estimated audience of 10,995,000 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wonka viewers?

56.1% of Wonka fans are female, 43.9% are male, with an average age of 34.0 years.

03

Which brands do Wonka fans like most?

Wonka fans show strongest brand affinity for Powerball (3.46×), FedEx (3.42×), and Subway (2.58×) over the country average.

04

Where do Wonka fans live in United States?

Wonka fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Wonka fans also like?

Beyond Wonka itself, the audience over-indexes on FedEx (3.42×), Subway (2.58×), McDonald's (2.2×), and Michigan Lottery (4.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Wonka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wonka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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