A data profile of the people who buy, follow and care about Wonka in United Kingdom — modelled from more than twelve digital signal sources. Wonka has an estimated audience of 4,139,446 people in United Kingdom.
Wonka has an estimated audience of 4,139,446 people in United Kingdom. 62.8% are female, 37.2% are male, average age 37.3. Top brand affinities: TF1, Emma Thompson, Cooking, Energy, Breaking news.
Top brand affinities include TF1, Emma Thompson, Cooking, with strongest over-indexing on TF1 (14.35× the country average).
Demographically, the Wonka audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Wonka fan in United Kingdom is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for TF1.
The key figures that characterise the Wonka profile in United Kingdom.
62.8% are female, 37.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 37.3 |
| Estimated audience size | 4,139,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Wonka audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.7% |
| Germany | 14.8% |
| United Kingdom | 13.1% |
The strongest cross-interests of the Wonka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TF1 | Movies & TV | 14.35× | ||
| 02 | Daniel Day-Lewis | Movies & TV | 7.92× | ||
| 03 | Emma Thompson | Movies & TV | 7.21× | ||
| 04 | Home business | Business & Career | 3.77× | ||
| 05 | Purchase discount | Shopping | 3.54× | ||
| 06 | Luxury yacht | Travel & Leisure | 3.28× | ||
| 07 | Cider | Food & Beverages | 3.07× | ||
| 08 | Expensive Taste | Business & Career | 2.47× | ||
| 09 | Wikipedia | Internet & Social Media | 2.29× | ||
| 10 | Breaking news | Movies & TV | 2.21× | ||
| 11 | Energy | Home & Garden | 2.12× | ||
| 12 | EBay | Shopping | 2.00× | ||
| 13 | Documentary movies | Movies & TV | 1.81× | ||
| 14 | Cooking | Food & Beverages | 1.70× | ||
| 15 | Fast food | Food & Beverages | 1.68× | ||
| 16 | Drama movies | Movies & TV | 1.65× | ||
| 17 | Comedy movies | Movies & TV | 1.64× | ||
| 18 | Veganism | Food & Beverages | 1.61× | ||
| 19 | Rock music | Music & Radio | 1.60× | ||
| 20 | Pop music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.06× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Mindfulness | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wonka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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