Rascasse Audience Intelligence

Minions (film) Viewer Demographics in United States

Minions (film) has an estimated audience of 8.5M people in United States.

#6among Animation in United States
#97among movies & series in United States#348in Movies & TV

The average Minions (film) fan in United States is 38.6 years old, more female, and lives primarily in California.

By number of fans, Minions (film) ranks #7 among the 819 objects in Animation in United States — 3.5× the group median.

Its fans are 3.2 years older than the group average of 35.4.

Women make up 62.4% of the fan base, 8.3 percentage points more than the group average.

Compared with the other 818 objects in Animation, Minions (film) fans stand out for their interest in CNN Newsroom, Dick Van Dyke and Quotation.

Interest is seasonal: June, July and October account for 39% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Despicable Me (franchise), Scooby-Doo, CNN Newsroom, with strongest over-indexing on Despicable Me (franchise) (14.21× the country average).

Demographically, the Minions (film) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Minions (film) fan in United States is more female, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Despicable Me (franchise).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.5M
in United States
Gender
62.4%♀
37.6% male
Age
38.6
average years
Country rank
#4207
among all objects in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Minions (film) viewers

62.4% are female, 37.6% are male, average age 38.6.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Minions (film) audience in United States
MetricValue
Female62.4%
Male37.6%
Average age38.6
Estimated audience size8.5M
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Minions (film) audience in United States
Age bracketShare%
16-2426%
25-3418%
35-4417%
45-5419%
55+20%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Minions (film) audience comes from United States.

Worldwide audience distribution share by country for Minions (film)
CountryShare
United States24.9%
Brazil10.4%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Minions (film) fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.45×
02Texas~800K1.42×
03Arizona~200K1.25×
04New Mexico~60K1.20×
05Utah~100K1.18×
06Nevada~100K1.18×
07Nebraska~60K1.13×
08Oklahoma~100K1.12×
09Florida~600K1.10×
10Washington~200K1.09×
11Indiana~200K1.09×
12Illinois~400K1.08×
13Kansas~80K1.06×
14New Jersey~200K1.05×
15Oregon~100K1.05×
16Hawaii~40K1.05×
17Idaho~50K1.03×
18Kentucky~100K1.02×
19North Carolina~300K1.01×
20Connecticut~90K1.01×
21Iowa~80K1.01×
22Arkansas~80K1.01×
23Pennsylvania~300K1.00×
24Georgia~300K1.00×
25Wisconsin~100K1.00×
26North Dakota~20K1.00×
27Colorado~100K0.98×
28Louisiana~100K0.98×
29South Dakota~20K0.98×
30Virginia~200K0.97×
31Massachusetts~200K0.97×
32Ohio~300K0.96×
33Missouri~200K0.96×
34Tennessee~200K0.95×
35Minnesota~100K0.95×
36Michigan~200K0.93×
37South Carolina~100K0.93×
38New York~500K0.92×
39Alabama~100K0.92×
40West Virginia~40K0.90×
41Alaska~20K0.90×
42Maryland~100K0.89×
43New Hampshire~30K0.89×
44Rhode Island~20K0.88×
45Mississippi~70K0.87×
46Delaware~20K0.85×
47Montana~20K0.84×
48Vermont~10K0.80×
49Maine~30K0.79×
50Washington, District of Columbia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Minions (film), United States
0.70×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Minions (film) audience vs. the country average
#·InterestCategoryAffinity×
01Despicable Me (franchise)Movies & TV14.21×
02Scooby-DooMovies & TV5.98×
03CNN NewsroomMovies & TV5.56×
04Dick Van DykeMovies & TV5.53×
05QuotationBusiness & Career5.36×
06Dick CheneyPolitics & Society4.47×
07Rob ReinerMovies & TV4.27×
08Healthy habitsHealth3.69×
09HollywoodTravel & Leisure3.17×
10Concurrent Versions SystemTechnology & Electronics2.89×
11FriendshipKids & Family2.62×
12NBCMovies & TV2.57×
13AdventureTravel & Leisure2.43×
14PhilosophyBusiness & Career2.35×
15U.S. stateTravel & Leisure2.24×
16TelevisionsTechnology & Electronics2.20×
17NatureHome & Garden2.20×
18EducationBusiness & Career2.04×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Minions (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Minions (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.12×
PatriotismCONSERVATISM1.98×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Minions (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Early Adopter MentalityPOWER0.79×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Minions (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/minions-film-20953” · Methodology