A data profile of the people who buy, follow and care about Polymarket in Canada — modelled from more than twelve digital signal sources. Polymarket has an estimated audience of 4,630,858 people in Canada.
Polymarket has an estimated audience of 4,630,858 people in Canada. 13.2% are female, 86.8% are male, average age 37.3. Top brand affinities: Bitcoin, Mobile payment, Stock market, Block chain (database), NASDAQ.
Top brand affinities include Bitcoin, Mobile payment, Stock market, with strongest over-indexing on Bitcoin (18.63× the country average).
Demographically, the Polymarket audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Polymarket fan in Canada is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Bitcoin.
The key figures that characterise the Polymarket profile in Canada.
13.2% are female, 86.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 13.2% |
| Male | 86.8% |
| Average age | 37.3 |
| Estimated audience size | 4,630,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Polymarket audience comes from Canada.
| Country | Share |
|---|---|
| United States | 31.0% |
| Canada | 9.3% |
| Germany | 9.1% |
The strongest cross-interests of the Polymarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bitcoin | Business & Career | 18.63× | ||
| 02 | Block chain (database) | Technology & Electronics | 14.73× | ||
| 03 | Derivative (finance) | Business & Career | 9.17× | ||
| 04 | Mobile payment | Business & Career | 8.07× | ||
| 05 | Exchange-traded fund | Business & Career | 7.55× | ||
| 06 | Day trader | Business & Career | 7.29× | ||
| 07 | Cryptocurrency | Technology & Electronics | 6.90× | ||
| 08 | Stock market | Business & Career | 4.71× | ||
| 09 | Asset management | Business & Career | 4.44× | ||
| 10 | Money management | Business & Career | 4.36× | ||
| 11 | Mobile banking | Business & Career | 4.11× | ||
| 12 | NASDAQ | Business & Career | 3.99× | ||
| 13 | Passive income | Business & Career | 3.82× | ||
| 14 | Employment agency | Business & Career | 2.82× | ||
| 15 | Family car | Cars & Mobility | 2.49× | ||
| 16 | Innovation | Business & Career | 2.18× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.90× | ||
| 18 | Career development | Business & Career | 1.86× | ||
| 19 | Luxury real estate | Business & Career | 1.73× | ||
| 20 | Online newspaper | News | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 4.99× | |
| Career Orientation | POWER | 2.67× | |
| Early Adopter Mentality | POWER | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Community Orientation | OPEN | 0.74× | |
| Indulgence | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Polymarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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