Polymarket Audience in Canada
Polymarket has an estimated audience of 4,575,636 people in Canada. 13.2% are female, 86.8% are male, average age 37.3. Top brand affinities: Bitcoin, Mobile payment, Stock market, Block chain (database), NASDAQ.
Top brand affinities include Bitcoin, Mobile payment, Stock market, with strongest over-indexing on Bitcoin (18.63× the country average). Demographically, the Polymarket audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Polymarket fans
| Metric | Value |
|---|---|
| Female | 13.2% |
| Male | 86.8% |
| Average age | 37.3 |
| Estimated audience size | 4,575,636 |
Audience persona
The typical Polymarket fan in Canada is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Bitcoin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bitcoin | 18.63× | Business & Career |
| Mobile payment | 8.07× | Business & Career |
| Stock market | 4.71× | Business & Career |
| Block chain (database) | 14.73× | Technology & Electronics |
| NASDAQ | 3.99× | Business & Career |
| Derivative (finance) | 9.17× | Business & Career |
| Money management | 4.36× | Business & Career |
| Asset management | 4.44× | Business & Career |
| Exchange-traded fund | 7.55× | Business & Career |
| Cryptocurrency | 6.9× | Technology & Electronics |
| Innovation | 2.18× | Business & Career |
| 1.5× | Internet & Social Media | |
| Passive income | 3.82× | Business & Career |
| Day trader | 7.29× | Business & Career |
| Employment agency | 2.82× | Business & Career |
| Mobile banking | 4.11× | Business & Career |
| Online newspaper | 1.64× | News |
| Career development | 1.86× | Business & Career |
| Tesla Motors | 1.9× | Cars & Mobility |
| Luxury real estate | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.99 |
| Career Orientation | POWER | 2.67 |
| Early Adopter Mentality | POWER | 1.79 |
| Luxury Orientation | PREMIUM | 1.53 |
| Individualism | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Canada | 8.8% |
| Germany | 8.5% |
See Polymarket audiences in other countries
More Business & Career audiences in Canada
How to read this data
Audience size is the estimated number of people in Canada who actively search for Polymarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.