Rascasse Audience Intelligence

Alternative hip hop Audience in Brazil

A data profile of the people who buy, follow and care about Alternative hip hop in Brazil — modelled from more than twelve digital signal sources. Alternative hip hop has an estimated audience of 4,493,179 people in Brazil.

#45among Musical genre in Brazil#1019among Topic in Brazil#126in Music & Radio

The average Alternative hip hop fan in Brazil is 31.1 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alternative hip hop profile in Brazil.

Audience size
4.5M
in Brazil
Gender
43.5%♀
56.5% male
Age
31.1
average years
Country rank
#1513
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alternative hip hop fans

43.5% are female, 56.5% are male, average age 31.1.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Alternative hip hop audience in Brazil
MetricValue
Female43.5%
Male56.5%
Average age31.1
Estimated audience size4,493,179
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Alternative hip hop audience in Brazil
Age bracketShare%
16-1939%
20-2926%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Alternative hip hop audience comes from Brazil.

Worldwide audience distribution share by country for Alternative hip hop
CountryShare
United States27.3%
China6.4%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alternative hip hop audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Alternative hip hop fans by region: top regions in Brazil
#RegionReachAffinity×
01Alagoas~80K1.15×
02Amazonas~80K1.06×
03Sergipe~50K1.05×
04Pará~200K1.03×
05Federal District~80K1.03×
06Amapá~20K1.03×
07Acre~20K1.03×
08Rio Grande do Norte~80K1.01×
09Espírito Santo~90K1.00×
10Rondônia~40K1.00×
11Tocantins~30K1.00×
12Pernambuco~200K0.99×
13Goiás~200K0.99×
14Maranhão~100K0.99×
15Paraíba~90K0.99×
16Mato Grosso~80K0.99×
17Mato Grosso do Sul~70K0.99×
18Piauí~60K0.99×
19Ceará~200K0.98×
20Bahia~300K0.97×
21Santa Catarina~200K0.97×
22Rio Grande do Sul~300K0.96×
23Paraná~300K0.95×
24Minas Gerais~400K0.93×
25Rio de Janeiro~400K0.93×
26São Paulo~1M0.86×
27Roraima0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Alternative hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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