A data profile of the people who buy, follow and care about Sunday World in Ireland — modelled from more than twelve digital signal sources. Sunday World has an estimated audience of 3,211,566 people in Ireland.
Sunday World has an estimated audience of 3,211,566 people in Ireland. 58.5% are female, 41.5% are male, average age 42.4. Top brand affinities: TK Maxx, Employment agency, Rail transport, Public transport, Zoo.
Top brand affinities include TK Maxx, Employment agency, Rail transport, with strongest over-indexing on TK Maxx (1.62× the country average).
Demographically, the Sunday World audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Sunday World fan in Ireland is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Sunday World profile in Ireland.
58.5% are female, 41.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.4 |
| Estimated audience size | 3,211,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 27% | |
| 40-49 | 28% | |
| 50+ | 19% |
of the worldwide Sunday World audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 77.2% |
| South Africa | 9.4% |
| United Kingdom | 7.7% |
The strongest cross-interests of the Sunday World audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Hardy | Movies & TV | 2.35× | ||
| 02 | Employment agency | Business & Career | 2.32× | ||
| 03 | Keanu Reeves | Movies & TV | 2.11× | ||
| 04 | Internet service provider | Technology & Electronics | 2.04× | ||
| 05 | Home automation | Technology & Electronics | 1.91× | ||
| 06 | Rail transport | Travel & Leisure | 1.89× | ||
| 07 | Convenience store | Food & Beverages | 1.86× | ||
| 08 | Mineral water | Food & Beverages | 1.84× | ||
| 09 | Trivago | Travel & Leisure | 1.77× | ||
| 10 | Travel insurance | Travel & Leisure | 1.75× | ||
| 11 | Public transport | Cars & Mobility | 1.71× | ||
| 12 | Zoo | Kids & Family | 1.68× | ||
| 13 | Microwave oven | Home & Garden | 1.65× | ||
| 14 | TK Maxx | Shopping | 1.62× | ||
| 15 | Sports betting | Games | 1.60× | ||
| 16 | Hardware store | Home & Garden | 1.58× | ||
| 17 | Newcastle United F.C. | Sports | 1.58× | ||
| 18 | Cider | Food & Beverages | 1.55× | ||
| 19 | Waxing | Beauty & Wellness | 1.54× | ||
| 20 | Butcher | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.80× | |
| DIY Mentality | THRILL | 1.27× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Pet Ownership | JOY | 0.68× | |
| Luxury Orientation | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sunday World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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