A data profile of the people who buy, follow and care about TK Maxx in Netherlands — modelled from more than twelve digital signal sources. TK Maxx has an estimated audience of 1,560,393 people in Netherlands.
The average TK Maxx fan in Netherlands is 41.0 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Kruidvat, HEMA, Primark, with strongest over-indexing on Kruidvat (2.21× the country average).
Demographically, the TK Maxx audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical TK Maxx fan in Netherlands is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Kruidvat.
The key figures that characterise the TK Maxx profile in Netherlands.
68.5% are female, 31.5% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 41.0 |
| Estimated audience size | 1,560,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide TK Maxx audience comes from Netherlands.
| Country | Share |
|---|---|
| Germany | 38.4% |
| United Kingdom | 32.9% |
| Australia | 4.8% |
Where the TK Maxx audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 2.35× | |
| 02 | Zuid-Holland | ~600K | 1.73× | |
| 03 | Flevoland | ~60K | 1.29× | |
| 04 | Groningen | ~60K | 1.18× | |
| 05 | North Brabant | ~300K | 1.08× | |
| 06 | Utrecht | ~100K | 1.04× | |
| 07 | Limburg | ~100K | 0.98× | |
| 08 | Gelderland | ~200K | 0.97× | |
| 09 | Overijssel | ~70K | 0.64× | |
| 10 | Drenthe | ~20K | 0.35× | |
| 11 | Zeeland | ~9K | 0.27× | |
| 12 | Friesland | ~20K | 0.25× |
The strongest cross-interests of the TK Maxx audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holland & Barrett | Health | 3.09× | ||
| 02 | Dirk van den Broek | Food & Beverages | 2.67× | ||
| 03 | Primark | Shopping | 2.59× | ||
| 04 | MS Mode | Fashion & Accessoires | 2.44× | ||
| 05 | Scapino | Fashion & Accessoires | 2.36× | ||
| 06 | C&A | Shopping | 2.35× | ||
| 07 | Etos | Health | 2.32× | ||
| 08 | HEMA | Shopping | 2.22× | ||
| 09 | Kruidvat | Shopping | 2.21× | ||
| 10 | Aldi | Shopping | 1.98× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.98× | ||
| 12 | Hornbach | Shopping | 1.96× | ||
| 13 | Lidl | Shopping | 1.88× | ||
| 14 | Bed | Home & Garden | 1.87× | ||
| 15 | Rituals | Beauty & Wellness | 1.78× | ||
| 16 | Shopping malls | Shopping | 1.67× | ||
| 17 | IKEA | Home & Garden | 1.66× | ||
| 18 | Pathé | Music & Radio | 1.66× | ||
| 19 | H&M | Shopping | 1.65× | ||
| 20 | transavia | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Travelling | THRILL | 1.43× | |
| Price Sensitivity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.76× | |
| Early Adopter Mentality | POWER | 1.02× | |
| Design Affinity | PREMIUM | 1.11× |
TK Maxx's target market in Netherlands covers an estimated 1,560,393 people, concentrated in North Holland and Zuid-Holland.
68.5% of the TK Maxx audience are female, 31.5% are male, with an average age of 41.0 years.
TK Maxx fans show strongest brand affinity for Kruidvat (2.21×), HEMA (2.22×), and Primark (2.59×) over the country average.
TK Maxx fans in Netherlands are most concentrated in North Holland (reach ~700K), Zuid-Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond TK Maxx itself, the audience over-indexes on HEMA (2.22×), Primark (2.59×), Aldi (1.98×), and Hornbach (1.96×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for TK Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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