Sheep Audience in United States

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Sheep has an estimated audience of 17,786,720 people in United States. 55.0% are female, 45.0% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Hibachi, Google Home.

The average Sheep fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.31× the country average). Demographically, the Sheep audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Sheep fans

Demographic split for Sheep audience in United States
MetricValue
Female55.0%
Male45.0%
Average age42.7
Estimated audience size17,786,720

Audience persona

The typical Sheep fan in United States is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sheep in United States
RegionReachAffinity
California2,242,2421.15×
Texas1,696,8371.11×
Florida1,141,6430.95×
New York1,068,1891.07×
Illinois570,7550.96×
Pennsylvania569,3760.95×
Georgia569,2871.04×
North Carolina564,5321.05×
Ohio543,5000.99×
New Jersey456,1931.01×
Michigan455,2270.98×
Virginia432,2691×
Washington413,2961.16×
Massachusetts367,5901.05×
Arizona367,2581.01×
Tennessee360,8761.01×
Indiana338,9771.04×
Maryland303,4490.99×
Colorado292,3341.04×
Missouri287,1301×
Minnesota263,6281.03×
Wisconsin248,6710.93×
South Carolina240,9390.9×
Kentucky230,2681.03×
Alabama220,6930.89×
Oregon218,8481.07×
Oklahoma214,3821.09×
Louisiana212,3190.93×
Utah206,3631.3×
Connecticut184,4031.03×
Iowa161,3401.1×
Nevada160,3440.93×
Kansas145,6701.04×
Arkansas140,7210.96×
Mississippi132,0010.9×
Idaho101,1371.13×
New Mexico94,2331.06×
Nebraska90,1331.01×
West Virginia79,9500.97×
Hawaii69,6580.91×
New Hampshire60,1000.86×
Maine60,0890.94×
Montana55,6411.13×
Rhode Island49,7560.88×
Washington, District of Columbia43,1030.81×
Delaware39,6420.81×
South Dakota39,4030.96×
North Dakota35,5270.97×
Alaska33,1160.87×
Vermont30,4250.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sheep audience
BrandAffinityCategory
Goop12.31×Internet & Social Media
Governor of Michigan16.22×Politics & Society
Wok12.2×Food & Beverages
Hibachi14.28×Food & Beverages
Google Home11.5×Technology & Electronics
Vocal harmony7.96×Music & Radio
Grinch6.94×Movies & TV
headspace14.51×Health
Cherish (group)16.3×Music & Radio
Grace Slick12.91×Music & Radio
El Paso County, Colorado15.85×Travel & Leisure
Hipster11.8×Politics & Society
Fairy godmother8.2×Literature
No Escape (1994 film)12.05×Movies & TV
TV Fanatic11.07×Movies & TV
Kikar HaShabbat16.75×News
Guitarist (magazine)10.96×Music & Radio
Ira Glass16.3×Music & Radio
Israel1.94×Travel & Leisure
Urban Outfitters1.67×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sheep audience
TraitClusterScore
PatriotismCONSERVATISM1.64
ExtroversionTHRILL1.43
SustainabilityBALANCE1.31
IndividualismJOY1.3
DIY MentalityTHRILL1.29
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Sheep
CountryShare
United States21.9%
United Kingdom5.7%
Italy5.1%

See Sheep audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Sheep have in United States?

Sheep has an estimated audience of 17,786,720 people in United States, concentrated in California and Texas.

What is the gender split and age of Sheep fans?

55.0% of Sheep fans are female, 45.0% are male, with an average age of 42.7 years.

Which brands do Sheep fans like most?

Sheep fans show strongest brand affinity for Goop (12.31×), Governor of Michigan (16.22×), and Wok (12.2×) over the country average.

Where do Sheep fans live in United States?

Sheep fans in United States are most concentrated in California (reach 2,242,242), Texas (reach 1,696,837), and Florida (reach 1,141,643). These three regions account for the largest share of the active audience.

What other brands do Sheep fans also like?

Beyond Sheep itself, the audience over-indexes on Governor of Michigan (16.22×), Wok (12.2×), Hibachi (14.28×), and Google Home (11.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.