A data profile of the people who buy, follow and care about Sheep in Italy — modelled from more than twelve digital signal sources. Sheep has an estimated audience of 4,135,480 people in Italy.
Sheep has an estimated audience of 4,135,480 people in Italy. 52.1% are female, 47.9% are male, average age 45.5. Top brand affinities: Wikipedia, Pet store, Genetics, Satire, WhatsApp.
Top brand affinities include Wikipedia, Pet store, Genetics, with strongest over-indexing on Wikipedia (4.5× the country average).
Demographically, the Sheep audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Sheep fan in Italy is balanced, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Sheep profile in Italy.
52.1% are female, 47.9% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 45.5 |
| Estimated audience size | 4,135,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Sheep audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.7% |
| Italy | 5.1% |
The strongest cross-interests of the Sheep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.50× | ||
| 02 | Dog grooming | Pets & Animals | 4.46× | ||
| 03 | New Testament | Politics & Society | 3.59× | ||
| 04 | Satire | Literature | 3.35× | ||
| 05 | Pet store | Pets & Animals | 3.19× | ||
| 06 | Master of Business Administration | Business & Career | 2.70× | ||
| 07 | Genetics | Kids & Family | 2.55× | ||
| 08 | Pet food | Pets & Animals | 2.07× | ||
| 09 | Champagne | Food & Beverages | 2.07× | ||
| 10 | Mediaset | Technology & Electronics | 2.05× | ||
| 11 | Milk | Food & Beverages | 2.03× | ||
| 12 | Volunteering | Politics & Society | 2.01× | ||
| 13 | Meat | Food & Beverages | 1.73× | ||
| 14 | Musical theatre | Movies & TV | 1.69× | ||
| 15 | Innovation | Business & Career | 1.66× | ||
| 16 | Wine tasting | Food & Beverages | 1.65× | ||
| 17 | Coop | Food & Beverages | 1.63× | ||
| 18 | Singer-songwriter | Music & Radio | 1.62× | ||
| 19 | SuperEnalotto | Games | 1.55× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Community Orientation | OPEN | 1.41× | |
| Urban Lifestyle | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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