Sheep Audience in Germany
Sheep has an estimated audience of 1,788,567 people in Germany. 58.4% are female, 41.6% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Kodi (software), Collectable, Keeper (password manager), Škoda Kodiaq.
The average Sheep fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Kodi (software), Collectable, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Sheep audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Sheep fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.1 |
| Estimated audience size | 1,788,567 |
Audience persona
The typical Sheep fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 386,518 | 0.99× |
| Bayern | 334,689 | 1.16× |
| Baden-Württemberg | 259,956 | 1.07× |
| Hessen | 211,825 | 1.55× |
| Niedersachsen | 154,278 | 0.89× |
| Berlin | 136,454 | 1.71× |
| Rheinland-Pfalz | 90,397 | 1.01× |
| Sachsen | 77,137 | 0.88× |
| Schleswig-Holstein | 54,210 | 0.84× |
| Hamburg | 47,104 | 1.17× |
| Brandenburg | 45,396 | 0.82× |
| Thüringen | 32,932 | 0.72× |
| Sachsen-Anhalt | 29,059 | 0.63× |
| Bremen | 18,660 | 1.22× |
| Mecklenburg-Vorpommern | 18,485 | 0.54× |
| Saarland | 17,737 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Kodi (software) | 3.08× | Technology & Electronics |
| Collectable | 1.71× | Kids & Family |
| Keeper (password manager) | 4.04× | Technology & Electronics |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| Israel | 1.66× | Travel & Leisure |
| Este, Veneto | 1.71× | Travel & Leisure |
| Video izle | 2.18× | |
| Sixx | 2× | Movies & TV |
| KLIX (AM) | 1.55× | Music & Radio |
| Corfu (regional unit) | 1.8× | Travel & Leisure |
| Volvo V60 | 2.65× | Cars & Mobility |
| Eco Friendly Living | 1.9× | Home & Garden |
| Nuts (film) | 2.19× | Movies & TV |
| Superior Hiking Trail | 5.56× | Travel & Leisure |
| Fairy godmother | 9.79× | Literature |
| Cancoillotte | 2.4× | Food & Beverages |
| Zagreb | 1.68× | Travel & Leisure |
| Coworking | 1.67× | Business & Career |
| Ensiferum | 5.45× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.36 |
| Pet Ownership | JOY | 1.83 |
| Tradition | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.45 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.7% |
| Italy | 5.1% |
See Sheep audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sheep have in Germany?
Sheep has an estimated audience of 1,788,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sheep fans?
58.4% of Sheep fans are female, 41.6% are male, with an average age of 42.1 years.
Which brands do Sheep fans like most?
Sheep fans show strongest brand affinity for Stradivarius (1.97×), Kodi (software) (3.08×), and Collectable (1.71×) over the country average.
Where do Sheep fans live in Germany?
Sheep fans in Germany are most concentrated in Nordrhein-Westfalen (reach 386,518), Bayern (reach 334,689), and Baden-Württemberg (reach 259,956). These three regions account for the largest share of the active audience.
What other brands do Sheep fans also like?
Beyond Sheep itself, the audience over-indexes on Kodi (software) (3.08×), Collectable (1.71×), Keeper (password manager) (4.04×), and Škoda Kodiaq (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.