Sheep Audience in Germany
Sheep has an estimated audience of 1,788,567 people in Germany. 58.4% are female, 41.6% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Pets, General practitioner, Window blind, Family.
The average Sheep fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Pets, General practitioner, with strongest over-indexing on Tagesschau (2.5× the country average). Demographically, the Sheep audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Sheep fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.1 |
| Estimated audience size | 1,788,567 |
Audience persona
The typical Sheep fan in Germany is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 386,518 | 0.99× |
| Bayern | 334,689 | 1.16× |
| Baden-Württemberg | 259,956 | 1.07× |
| Hessen | 211,825 | 1.55× |
| Niedersachsen | 154,278 | 0.89× |
| Berlin | 136,454 | 1.71× |
| Rheinland-Pfalz | 90,397 | 1.01× |
| Sachsen | 77,137 | 0.88× |
| Schleswig-Holstein | 54,210 | 0.84× |
| Hamburg | 47,104 | 1.17× |
| Brandenburg | 45,396 | 0.82× |
| Thüringen | 32,932 | 0.72× |
| Sachsen-Anhalt | 29,059 | 0.63× |
| Bremen | 18,660 | 1.22× |
| Mecklenburg-Vorpommern | 18,485 | 0.54× |
| Saarland | 17,737 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.5× | Movies & TV |
| Pets | 1.85× | Pets & Animals |
| General practitioner | 10.27× | Health |
| Window blind | 6.33× | Home & Garden |
| Family | 1.74× | Kids & Family |
| Hygiene | 2.65× | Beauty & Wellness |
| Self care | 2.77× | Health |
| Spiegel Online | 1.7× | News |
| Vacation rental | 3.27× | Travel & Leisure |
| Cat food | 2.67× | Pets & Animals |
| Do it yourself (DIY) | 1.68× | Home & Garden |
| Vacations | 2.11× | Travel & Leisure |
| Transfermarkt | 2.09× | Sports |
| Maine Coon | 3.4× | Pets & Animals |
| Netto Marken-Discount | 1.67× | Shopping |
| Automobiles | 1.52× | Cars & Mobility |
| Stuttgart | 2.34× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.64× | Movies & TV |
| Chandelier | 9.79× | Home & Garden |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.36 |
| Pet Ownership | JOY | 1.83 |
| Tradition | CONSERVATISM | 1.48 |
| DIY Mentality | THRILL | 1.45 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 5.7% |
| Italy | 5.1% |
See Sheep audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sheep have in Germany?
Sheep has an estimated audience of 1,788,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sheep fans?
58.4% of Sheep fans are female, 41.6% are male, with an average age of 42.1 years.
Which brands do Sheep fans like most?
Sheep fans show strongest brand affinity for Tagesschau (2.5×), Pets (1.85×), and General practitioner (10.27×) over the country average.
Where do Sheep fans live in Germany?
Sheep fans in Germany are most concentrated in Nordrhein-Westfalen (reach 386,518), Bayern (reach 334,689), and Baden-Württemberg (reach 259,956). These three regions account for the largest share of the active audience.
What other brands do Sheep fans also like?
Beyond Sheep itself, the audience over-indexes on Pets (1.85×), General practitioner (10.27×), Window blind (6.33×), and Family (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.