Rascasse Audience Intelligence

Soca music Audience in Germany

A data profile of the people who buy, follow and care about Soca music in Germany — modelled from more than twelve digital signal sources. Soca music has an estimated audience of 345,893 people in Germany.

#225among Musical genre in Germany#5716among Topic in Germany#1946in Music & Radio

The average Soca music fan in Germany is 33.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Trinidad and Tobago, PurpleDiscoMachine, Jazz fusion, with strongest over-indexing on Trinidad and Tobago (43.76× the country average).

Demographically, the Soca music audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soca music fan in Germany is balanced, around 33.5 years old, with strong Community Orientation tendencies and a notable affinity for Trinidad and Tobago.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soca music profile in Germany.

Audience size
346K
in Germany
Gender
51.5%♀
48.5% male
Age
33.5
average years
Country rank
#15653
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soca music fans

51.5% are female, 48.5% are male, average age 33.5.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Soca music audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age33.5
Estimated audience size345,893
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Soca music audience in Germany
Age bracketShare%
16-1933%
20-2923%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Soca music audience comes from Germany.

Worldwide audience distribution share by country for Soca music
CountryShare
United States35.7%
Mexico8.5%
Colombia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soca music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soca music fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.92×
02Baden-Württemberg~70K1.38×
03Sachsen~20K1.25×
04Berlin~20K1.19×
05Hessen~30K1.16×
06Thüringen~9K1.03×
07Nordrhein-Westfalen~80K1.01×
08Hamburg~8K1.01×
09Bremen~3K1.01×
10Saarland~4K0.97×
11Rheinland-Pfalz~20K0.95×
12Niedersachsen~30K0.84×
13Brandenburg~9K0.84×
14Mecklenburg-Vorpommern~6K0.84×
15Sachsen-Anhalt~7K0.81×
16Schleswig-Holstein~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Soca music, Germany
0.76×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soca music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soca music audience
#·InterestCategoryAffinity×
01Trinidad and TobagoTravel & Leisure43.76×
02BarbadosTravel & Leisure15.65×
03TylaMusic & Radio14.96×
04VolksmusikMusic & Radio14.50×
05PurpleDiscoMachineMusic & Radio11.23×
06SynthpopMusic & Radio10.22×
07The Breakfast ClubMovies & TV8.48×
08Jazz fusionMusic & Radio6.89×
09Deep PurpleMusic & Radio6.42×
10ReggaetonMusic & Radio5.77×
11Las VegasTravel & Leisure4.96×
12Tour de FranceSports3.41×
13DancehallsMusic & Radio3.23×
14YouTube MusicInternet & Social Media3.20×
15Michael JacksonMusic & Radio2.96×
16HugendubelShopping2.42×
17RyanairTravel & Leisure2.24×
18Musical instrumentMusic & Radio2.18×
19House musicMusic & Radio1.98×
20Google MapsInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soca music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soca music audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
Risk AppetiteTHRILL1.58×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soca music audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Family OrientationCONSERVATISM0.70×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soca music have in Germany?

Soca music has an estimated audience of 345,893 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Soca music fans?

51.5% of Soca music fans are female, 48.5% are male, with an average age of 33.5 years.

03

Which brands do Soca music fans like most?

Soca music fans show strongest brand affinity for Trinidad and Tobago (43.76×), PurpleDiscoMachine (11.23×), and Jazz fusion (6.89×) over the country average.

04

Where do Soca music fans live in Germany?

Soca music fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Soca music fans also like?

Beyond Soca music itself, the audience over-indexes on PurpleDiscoMachine (11.23×), Jazz fusion (6.89×), Reggaeton (5.77×), and Volksmusik (14.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Soca music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soca music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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