Soca music Audience in Germany
Soca music has an estimated audience of 345,893 people in Germany. 51.5% are female, 48.5% are male, average age 33.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Ryanair, Borussia Dortmund, Stephen Curry, Trinidad and Tobago, ICloud.
The average Soca music fan in Germany is 33.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Ryanair, Borussia Dortmund, Stephen Curry, with strongest over-indexing on Ryanair (2.93× the country average). Demographically, the Soca music audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Soca music fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.5 |
| Estimated audience size | 345,893 |
Audience persona
The typical Soca music fan in Germany is balanced, around 33.5 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 113,873 | 2.05× |
| Nordrhein-Westfalen | 80,914 | 1.07× |
| Baden-Württemberg | 68,312 | 1.45× |
| Hessen | 31,767 | 1.21× |
| Niedersachsen | 27,979 | 0.83× |
| Sachsen | 22,317 | 1.32× |
| Berlin | 20,472 | 1.32× |
| Rheinland-Pfalz | 15,719 | 0.91× |
| Hamburg | 8,096 | 1.04× |
| Thüringen | 7,852 | 0.89× |
| Schleswig-Holstein | 7,794 | 0.63× |
| Brandenburg | 6,631 | 0.62× |
| Sachsen-Anhalt | 5,031 | 0.56× |
| Saarland | 3,574 | 0.84× |
| Mecklenburg-Vorpommern | 3,457 | 0.52× |
| Bremen | 2,226 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 2.93× | Travel & Leisure |
| Borussia Dortmund | 1.62× | Sports |
| Stephen Curry | 16.51× | Sports |
| Trinidad and Tobago | 22.07× | Travel & Leisure |
| ICloud | 5.38× | Technology & Electronics |
| Frida Kahlo | 6.66× | Arts & Culture |
| Casino | 5.74× | Games |
| YouTube Music | 4.3× | Internet & Social Media |
| Google Maps | 2.41× | Internet & Social Media |
| Synthpop | 11.89× | Music & Radio |
| Jazz fusion | 6.03× | Music & Radio |
| House music | 2.57× | Music & Radio |
| Reggaeton | 5.07× | Music & Radio |
| Fressnapf | 3.13× | Shopping |
| Bob Marley | 8.38× | Music & Radio |
| Roots reggae | 9.33× | Music & Radio |
| Country rap | 4.88× | Music & Radio |
| Satire | 3.62× | Literature |
| Vatican City | 4.99× | Travel & Leisure |
| Lieferando.de | 2.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.47 |
| Risk Appetite | THRILL | 1.44 |
| Early Adopter Mentality | POWER | 1.42 |
| Sustainability | BALANCE | 1.41 |
| Sports Activity | POWER | 1.41 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| Mexico | 8.5% |
| Colombia | 7.2% |
See Soca music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Soca music have in Germany?
Soca music has an estimated audience of 345,893 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Soca music fans?
51.5% of Soca music fans are female, 48.5% are male, with an average age of 33.5 years.
Which brands do Soca music fans like most?
Soca music fans show strongest brand affinity for Ryanair (2.93×), Borussia Dortmund (1.62×), and Stephen Curry (16.51×) over the country average.
Where do Soca music fans live in Germany?
Soca music fans in Germany are most concentrated in Bayern (reach 113,873), Nordrhein-Westfalen (reach 80,914), and Baden-Württemberg (reach 68,312). These three regions account for the largest share of the active audience.
What other brands do Soca music fans also like?
Beyond Soca music itself, the audience over-indexes on Borussia Dortmund (1.62×), Stephen Curry (16.51×), Trinidad and Tobago (22.07×), and ICloud (5.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soca music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.