Designer toy Audience in United States

Designer toy logo

Designer toy has an estimated audience of 803,263 people in United States. 48.2% are female, 51.8% are male, average age 33.4. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Jiiva, 3D printing, Home construction, Nebraska Cornhuskers football.

The average Designer toy fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Jiiva, 3D printing, with strongest over-indexing on Dog breed (2.36× the country average). Demographically, the Designer toy audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Designer toy fans

Demographic split for Designer toy audience in United States
MetricValue
Female48.2%
Male51.8%
Average age33.4
Estimated audience size803,263

Audience persona

The typical Designer toy fan in United States is balanced, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Designer toy in United States
RegionReachAffinity
California137,6911.56×
Texas75,7391.1×
New York55,2221.23×
Florida46,5680.86×
Illinois24,6660.92×
Virginia20,2031.03×
Georgia19,5870.79×
New Jersey19,5510.96×
Pennsylvania18,6720.69×
Ohio17,1740.69×
Washington17,0471.06×
Michigan15,7180.75×
North Carolina15,5750.64×
Arizona13,2070.81×
Massachusetts12,8550.81×
Nevada10,6191.37×
Indiana9,5720.65×
Maryland9,0450.65×
Missouri8,9800.69×
Colorado8,7360.69×
Oregon8,6940.94×
Tennessee8,0390.5×
South Carolina7,0610.58×
Kentucky6,7060.67×
Minnesota6,6170.57×
Connecticut6,2600.78×
Louisiana5,5790.54×
Wisconsin5,4860.45×
Oklahoma5,4510.61×
Arkansas5,2260.79×
Alabama5,1930.46×
Utah4,8290.67×
Mississippi4,7060.71×
Hawaii4,5691.32×
Iowa4,5420.69×
Kansas4,4860.71×
Delaware4,1521.87×
West Virginia3,8851.04×
Alaska3,8772.26×
New Hampshire3,7351.18×
Idaho3,5880.89×
Montana3,3801.52×
New Mexico3,3780.84×
South Dakota3,3361.8×
North Dakota3,2481.97×
Wyoming3,1432.64×
Nebraska3,1350.78×
Rhode Island3,0911.21×
Maine3,0891.07×
Vermont3,0402.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Designer toy audience
BrandAffinityCategory
Dog breed2.36×Pets & Animals
Jiiva83.97×Movies & TV
3D printing2.92×Technology & Electronics
Home construction1.61×Home & Garden
Nebraska Cornhuskers football3.96×Sports
Voltron: Legendary Defender16.98×Movies & TV
Bank account2×Business & Career
Jesse Plemons2.76×Movies & TV
Eyelashes Regrow12.47×Beauty & Wellness
South Asian cuisine6.77×Food & Beverages
Jaws3.88×Movies & TV
Justice1.86×Politics & Society
UK garage3.45×Music & Radio
Queens College, City University of New York4.6×Business & Career
Monogram2.33×Home & Garden
Atkins diet3.12×Health
Pro-Ject2.38×Music & Radio
Highland games5.1×Sports
Kanna Hashimoto17.62×Movies & TV
Cadena SER8.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Designer toy audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.52
Early Adopter MentalityPOWER2.5
Urban LifestyleOPEN1.63
Luxury OrientationPREMIUM1.61
Design AffinityPREMIUM1.59
SustainabilityBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Designer toy
CountryShare
United States20.8%
Japan15.9%
China14.3%

See Designer toy audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Designer toy have in United States?

Designer toy has an estimated audience of 803,263 people in United States, concentrated in California and Texas.

What is the gender split and age of Designer toy fans?

48.2% of Designer toy fans are female, 51.8% are male, with an average age of 33.4 years.

Which brands do Designer toy fans like most?

Designer toy fans show strongest brand affinity for Dog breed (2.36×), Jiiva (83.97×), and 3D printing (2.92×) over the country average.

Where do Designer toy fans live in United States?

Designer toy fans in United States are most concentrated in California (reach 137,691), Texas (reach 75,739), and New York (reach 55,222). These three regions account for the largest share of the active audience.

What other brands do Designer toy fans also like?

Beyond Designer toy itself, the audience over-indexes on Jiiva (83.97×), 3D printing (2.92×), Home construction (1.61×), and Nebraska Cornhuskers football (3.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Designer toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.