Rascasse Audience Intelligence

Designer toy Audience in United States

A data profile of the people who buy, follow and care about Designer toy in United States — modelled from more than twelve digital signal sources. Designer toy has an estimated audience of 803,263 people in United States.

#9515among Topic in United States

The average Designer toy fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Dolph Lundgren, Anime and manga fandom, with strongest over-indexing on International education (20× the country average).

Demographically, the Designer toy audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Designer toy fan in United States is balanced, around 33.4 years old, with strong Price Sensitivity tendencies and a notable affinity for International education.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Designer toy profile in United States.

Audience size
803K
in United States
Gender
48.2%♀
51.8% male
Age
33.4
average years
Country rank
#27390
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Designer toy fans

48.2% are female, 51.8% are male, average age 33.4.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Designer toy audience in United States
MetricValue
Female48.2%
Male51.8%
Average age33.4
Estimated audience size803,263
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Designer toy audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4913%
50+10%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Designer toy audience comes from United States.

Worldwide audience distribution share by country for Designer toy
CountryShare
United States20.8%
Japan15.9%
China14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Designer toy audience in United States is strongest.

Fig. 05

Top regions by affinity

Designer toy fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K1.65×
02California~100K1.42×
03Vermont~2K1.16×
04Florida~60K1.15×
05Delaware~3K1.15×
06Alaska~2K1.15×
07North Dakota~2K1.13×
08New York~50K1.11×
09South Dakota~2K1.10×
10Illinois~30K1.09×
11Hawaii~4K1.08×
12Texas~70K1.07×
13Washington~20K1.07×
14Rhode Island~3K1.06×
15Montana~2K1.05×
16Oregon~9K1.02×
17New Hampshire~3K1.02×
18Maine~3K1.01×
19Virginia~20K1.00×
20New Jersey~20K0.99×
21West Virginia~4K0.99×
22Tennessee~20K0.97×
23Idaho~4K0.97×
24Washington, District of Columbia~2K0.97×
25Georgia~20K0.95×
26Connecticut~8K0.95×
27Utah~7K0.95×
28Nebraska~4K0.95×
29New Mexico~4K0.95×
30Massachusetts~10K0.94×
31Arkansas~6K0.94×
32Mississippi~6K0.93×
33Kansas~6K0.93×
34Iowa~6K0.92×
35Maryland~10K0.91×
36Kentucky~9K0.91×
37Arizona~10K0.90×
38Minnesota~10K0.90×
39Oklahoma~8K0.90×
40Indiana~10K0.89×
41Missouri~10K0.89×
42South Carolina~10K0.89×
43Pennsylvania~20K0.88×
44Colorado~10K0.88×
45Alabama~10K0.88×
46Louisiana~9K0.88×
47Ohio~20K0.86×
48Michigan~20K0.86×
49North Carolina~20K0.84×
50Wisconsin~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Designer toy, United States
0.84×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Designer toy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Designer toy audience
#·InterestCategoryAffinity×
01CN TowerTravel & Leisure85.17×
02Bandai NamcoGames32.17×
03Fantasy ArtArts & Culture28.85×
04Dolph LundgrenMovies & TV21.41×
05One-Punch ManLiterature20.30×
06International educationBusiness & Career20.00×
07Concept artArts & Culture19.43×
08Graphic novelLiterature10.12×
09Portrait paintingArts & Culture7.86×
10Disneyland ParisTravel & Leisure6.98×
11Digital artArts & Culture6.58×
12Collectible card gameGames6.55×
13Anime and manga fandomLiterature6.34×
14PokémonGames5.14×
15Abstract artArts & Culture4.94×
16Watercolor paintingArts & Culture4.77×
17GameStopGames3.70×
18Mobile gameGames2.74×
19Pizza HutFood & Beverages2.61×
20Planet FitnessSports2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Designer toy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Designer toy audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.82×
Urban LifestyleOPEN1.71×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Designer toy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Sports ActivityPOWER0.78×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Designer toy have in United States?

Designer toy has an estimated audience of 803,263 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Designer toy fans?

48.2% of Designer toy fans are female, 51.8% are male, with an average age of 33.4 years.

03

Which brands do Designer toy fans like most?

Designer toy fans show strongest brand affinity for International education (20×), Dolph Lundgren (21.41×), and Anime and manga fandom (6.34×) over the country average.

04

Where do Designer toy fans live in United States?

Designer toy fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Designer toy fans also like?

Beyond Designer toy itself, the audience over-indexes on Dolph Lundgren (21.41×), Anime and manga fandom (6.34×), Graphic novel (10.12×), and One-Punch Man (20.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Designer toy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Designer toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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