A data profile of the people who buy, follow and care about Conversation in United Kingdom — modelled from more than twelve digital signal sources. Conversation has an estimated audience of 4,534,319 people in United Kingdom.
The average Conversation fan in United Kingdom is 41.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, WhatsApp, Hobby, with strongest over-indexing on Wikipedia (3.26× the country average).
Demographically, the Conversation audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Conversation fan in United Kingdom is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Conversation profile in United Kingdom.
55.8% are female, 44.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 41.0 |
| Estimated audience size | 4,534,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Conversation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.2% |
| Thailand | 5.9% |
| United Kingdom | 5.6% |
Where the Conversation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.39× | |
| 02 | Yorkshire and the Humber | ~500K | 1.27× | |
| 03 | North East | ~200K | 1.15× | |
| 04 | South East | ~700K | 1.10× | |
| 05 | South West | ~300K | 0.89× | |
| 06 | East Midlands | ~300K | 0.87× | |
| 07 | East of England | ~400K | 0.86× | |
| 08 | North West | ~300K | 0.59× |
The strongest cross-interests of the Conversation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.26× | ||
| 02 | Adoption | Kids & Family | 3.00× | ||
| 03 | Risk management | Business & Career | 2.85× | ||
| 04 | Esso | Cars & Mobility | 2.75× | ||
| 05 | Sketch comedy | Movies & TV | 2.71× | ||
| 06 | Satire | Literature | 2.48× | ||
| 07 | Refrigerator | Home & Garden | 2.40× | ||
| 08 | Internet & Social Media | 2.30× | |||
| 09 | Betfair | Games | 2.30× | ||
| 10 | Hot tub | Home & Garden | 2.26× | ||
| 11 | BP | Cars & Mobility | 2.25× | ||
| 12 | Mother's Day | Kids & Family | 2.22× | ||
| 13 | Mobile home | Cars & Mobility | 2.18× | ||
| 14 | William Hill (bookmaker) | Games | 2.15× | ||
| 15 | Hobby | Home & Garden | 2.08× | ||
| 16 | Volunteering | Politics & Society | 1.95× | ||
| 17 | Distilled beverage | Food & Beverages | 1.83× | ||
| 18 | Aldi | Shopping | 1.63× | ||
| 19 | Politics | Politics & Society | 1.59× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.73× |
Conversation has an estimated audience of 4,534,319 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
55.8% of Conversation fans are female, 44.2% are male, with an average age of 41.0 years.
Conversation fans show strongest brand affinity for Wikipedia (3.26×), WhatsApp (2.3×), and Hobby (2.08×) over the country average.
Conversation fans in United Kingdom are most concentrated in South East (reach ~700K), Yorkshire and the Humber (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Conversation itself, the audience over-indexes on WhatsApp (2.3×), Hobby (2.08×), Esso (2.75×), and William Hill (bookmaker) (2.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Conversation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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