Conversation Audience in Germany
Conversation has an estimated audience of 947,855 people in Germany. 41.8% are female, 58.2% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Satire, Western Union, Tagesschau, Headphones, Country rap.
The average Conversation fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Satire, Western Union, Tagesschau, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Conversation audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Conversation fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 36.2 |
| Estimated audience size | 947,855 |
Audience persona
The typical Conversation fan in Germany is more male, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,584 | 1.03× |
| Bayern | 157,007 | 1.03× |
| Hessen | 136,826 | 1.89× |
| Baden-Württemberg | 129,314 | 1× |
| Niedersachsen | 82,177 | 0.89× |
| Berlin | 67,154 | 1.58× |
| Rheinland-Pfalz | 44,667 | 0.94× |
| Sachsen | 42,877 | 0.92× |
| Schleswig-Holstein | 27,326 | 0.8× |
| Brandenburg | 23,010 | 0.78× |
| Hamburg | 21,178 | 0.99× |
| Thüringen | 18,695 | 0.77× |
| Sachsen-Anhalt | 17,045 | 0.69× |
| Mecklenburg-Vorpommern | 12,384 | 0.68× |
| Bremen | 10,174 | 1.26× |
| Saarland | 8,423 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 6.54× | Business & Career |
| Tagesschau | 2.79× | Movies & TV |
| Headphones | 7.14× | Technology & Electronics |
| Country rap | 7.34× | Music & Radio |
| German television comedy | 6.85× | Movies & TV |
| Firefox | 6.42× | Internet & Social Media |
| Allgäu | 5.75× | Travel & Leisure |
| Viber | 10.29× | Internet & Social Media |
| Pets | 1.6× | Pets & Animals |
| Transfermarkt | 2.33× | Sports |
| Pillow | 3.9× | Home & Garden |
| Automobiles | 1.57× | Cars & Mobility |
| Real property | 3.45× | Home & Garden |
| Lake Constance | 6.36× | Travel & Leisure |
| Freeware | 1.99× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.67× | Movies & TV |
| CHECK24 | 1.9× | Business & Career |
| Antivirus software | 6.45× | Technology & Electronics |
| Philips | 2.9× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.18 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Need for Security | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.16 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Thailand | 5.9% |
| United Kingdom | 5.6% |
See Conversation audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Conversation have in Germany?
Conversation has an estimated audience of 947,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Conversation fans?
41.8% of Conversation fans are female, 58.2% are male, with an average age of 36.2 years.
Which brands do Conversation fans like most?
Conversation fans show strongest brand affinity for Satire (8.81×), Western Union (6.54×), and Tagesschau (2.79×) over the country average.
Where do Conversation fans live in Germany?
Conversation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,584), Bayern (reach 157,007), and Hessen (reach 136,826). These three regions account for the largest share of the active audience.
What other brands do Conversation fans also like?
Beyond Conversation itself, the audience over-indexes on Western Union (6.54×), Tagesschau (2.79×), Headphones (7.14×), and Country rap (7.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Conversation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.