Rascasse Audience Intelligence

Conversation Audience in Germany

A data profile of the people who buy, follow and care about Conversation in Germany — modelled from more than twelve digital signal sources. Conversation has an estimated audience of 947,855 people in Germany.

#3270among Topic in Germany#176in Kids & Family

The average Conversation fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, WhatsApp, Netto Marken-Discount, with strongest over-indexing on Tagesschau (2.35× the country average).

Demographically, the Conversation audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Conversation fan in Germany is more male, around 36.2 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Conversation profile in Germany.

Audience size
948K
in Germany
Gender
41.8%♀
58.2% male
Age
36.2
average years
Country rank
#6841
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Conversation fans

41.8% are female, 58.2% are male, average age 36.2.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Conversation audience in Germany
MetricValue
Female41.8%
Male58.2%
Average age36.2
Estimated audience size947,855
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Conversation audience in Germany
Age bracketShare%
16-1929%
20-2919%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Conversation audience comes from Germany.

Worldwide audience distribution share by country for Conversation
CountryShare
United States22.2%
Thailand5.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Conversation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Conversation fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.55×
02Berlin~50K1.28×
03Bremen~8K1.03×
04Bayern~200K1.02×
05Hamburg~20K1.02×
06Baden-Württemberg~100K1.00×
07Thüringen~20K0.99×
08Nordrhein-Westfalen~200K0.98×
09Saarland~10K0.98×
10Rheinland-Pfalz~50K0.97×
11Brandenburg~30K0.96×
12Sachsen-Anhalt~20K0.96×
13Mecklenburg-Vorpommern~20K0.92×
14Schleswig-Holstein~30K0.91×
15Niedersachsen~80K0.90×
16Sachsen~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Conversation, Germany
0.89×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Conversation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Conversation audience
#·InterestCategoryAffinity×
01SpreadsheetTechnology & Electronics4.18×
02FirefoxInternet & Social Media3.95×
03Non-alcoholic beverageFood & Beverages2.98×
04TagesschauMovies & TV2.35×
05Western UnionBusiness & Career2.31×
06EssoCars & Mobility2.22×
07SatireLiterature2.21×
08RefrigeratorHome & Garden2.17×
09Political scienceBusiness & Career2.15×
10FocusNews1.99×
11TipicoGames1.88×
12Bayerischer RundfunkMovies & TV1.88×
13CHECK24Business & Career1.73×
14TransfermarktSports1.73×
15WhatsAppInternet & Social Media1.70×
16TattoosFashion & Accessoires1.70×
17Netto Marken-DiscountShopping1.61×
18DessertsFood & Beverages1.60×
19RedditInternet & Social Media1.56×
20Solar energyHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Conversation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Conversation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.14×
SpiritualityBALANCE1.62×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Conversation audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.76×
SustainabilityBALANCE0.78×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Conversation have in Germany?

Conversation has an estimated audience of 947,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Conversation fans?

41.8% of Conversation fans are female, 58.2% are male, with an average age of 36.2 years.

03

Which brands do Conversation fans like most?

Conversation fans show strongest brand affinity for Tagesschau (2.35×), WhatsApp (1.7×), and Netto Marken-Discount (1.61×) over the country average.

04

Where do Conversation fans live in Germany?

Conversation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Conversation fans also like?

Beyond Conversation itself, the audience over-indexes on WhatsApp (1.7×), Netto Marken-Discount (1.61×), CHECK24 (1.73×), and Transfermarkt (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Conversation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Conversation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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