A data profile of the people who buy, follow and care about Mediaset in Spain — modelled from more than twelve digital signal sources. Mediaset has an estimated audience of 3,558,318 people in Spain.
The average Mediaset fan in Spain is 44.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Coches.net, Primark, LaSexta, with strongest over-indexing on Coches.net (1.89× the country average).
Demographically, the Mediaset audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mediaset fan in Spain is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Coches.net.
The key figures that characterise the Mediaset profile in Spain.
67.6% are female, 32.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 44.8 |
| Estimated audience size | 3,558,318 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Mediaset audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 65.1% |
| Spain | 28.6% |
| United States | 1.2% |
Where the Mediaset audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~800K | 1.31× | |
| 02 | Andalusia | ~800K | 1.26× | |
| 03 | Castilla-La Mancha | ~200K | 1.16× | |
| 04 | Region of Murcia | ~100K | 1.15× | |
| 05 | Extremadura | ~80K | 1.15× | |
| 06 | Castile and León | ~200K | 1.12× | |
| 07 | Comunidad Valenciana | ~400K | 1.02× | |
| 08 | Aragon | ~90K | 1.02× | |
| 09 | Galicia | ~200K | 1.01× | |
| 10 | La Rioja | ~20K | 0.97× | |
| 11 | Catalonia | ~600K | 0.95× | |
| 12 | Basque Autonomous Country | ~100K | 0.90× | |
| 13 | Navarre | ~40K | 0.86× | |
| 14 | Canary Islands | ~100K | 0.85× | |
| 15 | Cantabria | ~40K | 0.85× | |
| 16 | Principality of Asturias | ~60K | 0.79× | |
| 17 | Balearic Islands | ~70K | 0.70× |
The strongest cross-interests of the Mediaset audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coches.net | Cars & Mobility | 1.89× | ||
| 02 | Primark | Shopping | 1.89× | ||
| 03 | LaSexta | Movies & TV | 1.88× | ||
| 04 | EBay | Shopping | 1.85× | ||
| 05 | Catalan language | Politics & Society | 1.83× | ||
| 06 | Seville | Travel & Leisure | 1.83× | ||
| 07 | Deco | Home & Garden | 1.82× | ||
| 08 | Rural tourism | Travel & Leisure | 1.81× | ||
| 09 | Moda Feminina | Fashion & Accessoires | 1.79× | ||
| 10 | Girl | Kids & Family | 1.73× | ||
| 11 | Italy | Travel & Leisure | 1.70× | ||
| 12 | idealista.com | Home & Garden | 1.68× | ||
| 13 | Undergarment | Fashion & Accessoires | 1.66× | ||
| 14 | Parent | Kids & Family | 1.62× | ||
| 15 | Aldi | Shopping | 1.62× | ||
| 16 | Flower | Home & Garden | 1.59× | ||
| 17 | Stradivarius | Shopping | 1.56× | ||
| 18 | Telecinco | Movies & TV | 1.52× | ||
| 19 | Andalusia | Travel & Leisure | 1.52× | ||
| 20 | El Corte Inglés | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.29× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Travelling | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.92× | |
| Community Orientation | OPEN | 0.93× | |
| Career Orientation | POWER | 0.94× |
Mediaset's target market in Spain covers an estimated 3,558,318 people, concentrated in Andalusia and Community of Madrid.
67.6% of the Mediaset audience are female, 32.4% are male, with an average age of 44.8 years.
Mediaset fans show strongest brand affinity for Coches.net (1.89×), Primark (1.89×), and LaSexta (1.88×) over the country average.
Mediaset fans in Spain are most concentrated in Andalusia (reach ~800K), Community of Madrid (reach ~800K), and Catalonia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Mediaset itself, the audience over-indexes on Primark (1.89×), LaSexta (1.88×), El Corte Inglés (1.5×), and Deco (1.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mediaset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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