Rascasse Audience Intelligence

Sleeve tattoo Audience in United States

A data profile of the people who buy, follow and care about Sleeve tattoo in United States — modelled from more than twelve digital signal sources. Sleeve tattoo has an estimated audience of 1,006,680 people in United States.

#5among Tattoo / piercing in United States#8645among Topic in United States#305in Beauty & Wellness

The average Sleeve tattoo fan in United States is 31.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Superman, Livemusic, Standup paddleboarding, with strongest over-indexing on Superman (2.66× the country average).

Demographically, the Sleeve tattoo audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sleeve tattoo fan in United States is balanced, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sleeve tattoo profile in United States.

Audience size
1M
in United States
Gender
51.8%♀
48.2% male
Age
31.2
average years
Country rank
#23570
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sleeve tattoo fans

51.8% are female, 48.2% are male, average age 31.2.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Sleeve tattoo audience in United States
MetricValue
Female51.8%
Male48.2%
Average age31.2
Estimated audience size1,006,680
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Sleeve tattoo audience in United States
Age bracketShare%
16-1937%
20-2928%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Sleeve tattoo audience comes from United States.

Worldwide audience distribution share by country for Sleeve tattoo
CountryShare
United States28.1%
Japan6.6%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sleeve tattoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Sleeve tattoo fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.70×
02Mississippi~10K1.60×
03Alabama~20K1.46×
04Texas~100K1.32×
05Arkansas~10K1.32×
06West Virginia~6K1.27×
07Georgia~40K1.25×
08Kentucky~20K1.24×
09South Carolina~20K1.22×
10North Carolina~40K1.18×
11New Mexico~6K1.15×
12Hawaii~5K1.15×
13Tennessee~20K1.11×
14Missouri~20K1.10×
15Indiana~20K1.09×
16Oklahoma~10K1.08×
17Nevada~10K1.08×
18Alaska~2K1.06×
19Ohio~30K1.05×
20Florida~70K1.02×
21Arizona~20K0.97×
22Kansas~8K0.96×
23Delaware~3K0.95×
24Iowa~8K0.94×
25Illinois~30K0.93×
26Maryland~20K0.93×
27Connecticut~9K0.93×
28Pennsylvania~30K0.92×
29Virginia~20K0.92×
30Idaho~5K0.92×
31North Dakota~2K0.90×
32Michigan~20K0.89×
33California~100K0.88×
34New York~50K0.88×
35Wisconsin~10K0.88×
36Nebraska~4K0.88×
37Utah~8K0.86×
38Montana~2K0.86×
39Vermont~2K0.86×
40Washington, District of Columbia~3K0.85×
41Maine~3K0.84×
42Rhode Island~3K0.84×
43South Dakota~2K0.84×
44Minnesota~10K0.83×
45Washington~20K0.82×
46Colorado~10K0.81×
47Oregon~9K0.80×
48New Hampshire~3K0.79×
49Massachusetts~20K0.78×
50New Jersey~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Sleeve tattoo, United States
0.77×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sleeve tattoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sleeve tattoo audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure11.18×
02StussyFashion & Accessoires5.69×
03MyFitnessPalSports5.34×
04Standup paddleboardingSports5.23×
05Hello KittyKids & Family4.87×
06Gothic fashionFashion & Accessoires4.12×
07UniqloShopping4.09×
08Alpine skiingSports3.72×
09LivemusicMusic & Radio3.44×
10Art exhibitionArts & Culture3.43×
11Body modificationBeauty & Wellness3.41×
12Digital artArts & Culture3.38×
13Anime and manga fandomLiterature3.26×
14Handmade jewelryFashion & Accessoires3.24×
15Vintage clothingFashion & Accessoires2.89×
16SupermanMovies & TV2.66×
17MuseumArts & Culture2.33×
18Fine artBusiness & Career2.19×
19ComicsLiterature1.77×
20Do it yourself (DIY)Home & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sleeve tattoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sleeve tattoo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL3.41×
Price SensitivityPREMIUM2.00×
MindfulnessBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sleeve tattoo audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Convenience OrientationPREMIUM0.74×
Community OrientationOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sleeve tattoo have in United States?

Sleeve tattoo has an estimated audience of 1,006,680 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sleeve tattoo fans?

51.8% of Sleeve tattoo fans are female, 48.2% are male, with an average age of 31.2 years.

03

Which brands do Sleeve tattoo fans like most?

Sleeve tattoo fans show strongest brand affinity for Superman (2.66×), Livemusic (3.44×), and Standup paddleboarding (5.23×) over the country average.

04

Where do Sleeve tattoo fans live in United States?

Sleeve tattoo fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sleeve tattoo fans also like?

Beyond Sleeve tattoo itself, the audience over-indexes on Livemusic (3.44×), Standup paddleboarding (5.23×), MyFitnessPal (5.34×), and Anime and manga fandom (3.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tattoo / piercing audiences in United States

See Sleeve tattoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sleeve tattoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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