Kat Von D Target Market in Germany
A data profile of the people who buy, follow and care about Kat Von D in Germany — modelled from more than twelve digital signal sources. Kat Von D has an estimated audience of 826,888 people in Germany.
The average Kat Von D fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tattoos.com, Watercolor painting, Harry Potter, with strongest over-indexing on Tattoos.com (9.07× the country average).
Demographically, the Kat Von D audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kat Von D fan in Germany is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Tattoos.com.
At a glance
The key figures that characterise the Kat Von D profile in Germany.
Search interest · 12-month trend
Customer demographics of Kat Von D
60.6% are female, 39.4% are male, average age 33.6.
Gender split
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 33.6 |
| Estimated audience size | 826,888 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Kat Von D audience comes from Germany.
| Country | Share |
|---|---|
| United States | 53.7% |
| United Kingdom | 12.7% |
| Germany | 9.5% |
Geography
Where the Kat Von D audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.25× | |
| 02 | Thüringen | ~20K | 1.11× | |
| 03 | Sachsen | ~40K | 1.08× | |
| 04 | Saarland | ~10K | 1.04× | |
| 05 | Hessen | ~60K | 1.02× | |
| 06 | Bremen | ~7K | 1.01× | |
| 07 | Hamburg | ~20K | 1.00× | |
| 08 | Nordrhein-Westfalen | ~200K | 0.98× | |
| 09 | Rheinland-Pfalz | ~40K | 0.97× | |
| 10 | Baden-Württemberg | ~100K | 0.96× | |
| 11 | Schleswig-Holstein | ~30K | 0.95× | |
| 12 | Sachsen-Anhalt | ~20K | 0.95× | |
| 13 | Bayern | ~100K | 0.94× | |
| 14 | Niedersachsen | ~80K | 0.94× | |
| 15 | Brandenburg | ~20K | 0.93× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kat Von D audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tattoo Studio | Fashion & Accessoires | 11.89× | ||
| 02 | Tattoos.com | Fashion & Accessoires | 9.07× | ||
| 03 | TLC (TV network) | Movies & TV | 8.68× | ||
| 04 | Tabletop role-playing game | Games | 6.03× | ||
| 05 | Anime & Cosplay | Fashion & Accessoires | 5.98× | ||
| 06 | Gothic fashion | Fashion & Accessoires | 5.51× | ||
| 07 | Watercolor painting | Arts & Culture | 5.46× | ||
| 08 | DeviantArt | Internet & Social Media | 4.84× | ||
| 09 | Shellac | Beauty & Wellness | 4.47× | ||
| 10 | Fitness and figure competition | Sports | 3.87× | ||
| 11 | Body art | Beauty & Wellness | 3.64× | ||
| 12 | Pomeranian (dog) | Pets & Animals | 3.56× | ||
| 13 | KPop Demon Hunters | Movies & TV | 3.40× | ||
| 14 | Cat play and toys | Pets & Animals | 3.16× | ||
| 15 | Dog walking | Pets & Animals | 2.51× | ||
| 16 | Harry Potter | Movies & TV | 2.02× | ||
| 17 | Online shopping | Shopping | 1.72× | ||
| 18 | Design | Home & Garden | 1.62× | ||
| 19 | TikTok | Internet & Social Media | 1.61× | ||
| 20 | Beauty | Beauty & Wellness | 1.55× |
Personality of the Kat Von D audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 3.18× | |
| Mindfulness | BALANCE | 1.92× | |
| Pet Ownership | JOY | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Career Orientation | POWER | 0.78× | |
| Quality Awareness | PREMIUM | 0.87× |
Frequently asked questions
Who is Kat Von D's target market in Germany?
Kat Von D's target market in Germany covers an estimated 826,888 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kat Von D customers?
60.6% of the Kat Von D audience are female, 39.4% are male, with an average age of 33.6 years.
Which brands do Kat Von D fans like most?
Kat Von D fans show strongest brand affinity for Tattoos.com (9.07×), Watercolor painting (5.46×), and Harry Potter (2.02×) over the country average.
Where do Kat Von D fans live in Germany?
Kat Von D fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Kat Von D fans also like?
Beyond Kat Von D itself, the audience over-indexes on Watercolor painting (5.46×), Harry Potter (2.02×), Online shopping (1.72×), and Tabletop role-playing game (6.03×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Kat Von D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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