Kat Von D Audience in Germany
Kat Von D has an estimated audience of 827,830 people in Germany. 60.6% are female, 39.4% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Watercolor painting, Harry Potter, Tattoos.com, Online shopping, Tabletop role-playing game.
The average Kat Von D fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Watercolor painting, Harry Potter, Tattoos.com, with strongest over-indexing on Watercolor painting (5.46× the country average). Demographically, the Kat Von D audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Kat Von D fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 33.6 |
| Estimated audience size | 827,830 |
Audience persona
The typical Kat Von D fan in Germany is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Watercolor painting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,869 | 1.01× |
| Bayern | 122,815 | 0.92× |
| Baden-Württemberg | 108,687 | 0.96× |
| Niedersachsen | 75,830 | 0.94× |
| Hessen | 64,565 | 1.02× |
| Berlin | 46,728 | 1.26× |
| Sachsen | 46,072 | 1.13× |
| Rheinland-Pfalz | 39,236 | 0.95× |
| Schleswig-Holstein | 28,124 | 0.95× |
| Thüringen | 24,671 | 1.17× |
| Brandenburg | 23,842 | 0.93× |
| Sachsen-Anhalt | 19,918 | 0.93× |
| Hamburg | 19,141 | 1.02× |
| Mecklenburg-Vorpommern | 13,251 | 0.84× |
| Saarland | 9,703 | 0.95× |
| Bremen | 7,126 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Watercolor painting | 5.46× | Arts & Culture |
| Harry Potter | 2.02× | Movies & TV |
| Tattoos.com | 9.07× | Fashion & Accessoires |
| Online shopping | 1.72× | Shopping |
| Tabletop role-playing game | 6.03× | Games |
| Design | 1.62× | Home & Garden |
| Anime & Cosplay | 5.98× | Fashion & Accessoires |
| Body art | 3.64× | Beauty & Wellness |
| TLC (TV network) | 8.68× | Movies & TV |
| Fitness and figure competition | 3.87× | Sports |
| Pomeranian (dog) | 3.56× | Pets & Animals |
| Beauty | 1.55× | Beauty & Wellness |
| KPop Demon Hunters | 3.4× | Movies & TV |
| TikTok | 1.61× | Internet & Social Media |
| Shellac | 4.47× | Beauty & Wellness |
| Gothic fashion | 5.51× | Fashion & Accessoires |
| Dog walking | 2.51× | Pets & Animals |
| Tattoo Studio | 11.89× | Fashion & Accessoires |
| Cat play and toys | 3.16× | Pets & Animals |
| Dog health | 2.79× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.78 |
| Luxury Orientation | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.34 |
| DIY Mentality | THRILL | 1.34 |
| Travelling | THRILL | 1.26 |
| Individualism | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.8% |
| United Kingdom | 13.1% |
| Germany | 9.8% |
See Kat Von D audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Kat Von D have in Germany?
Kat Von D has an estimated audience of 827,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kat Von D fans?
60.6% of Kat Von D fans are female, 39.4% are male, with an average age of 33.6 years.
Which brands do Kat Von D fans like most?
Kat Von D fans show strongest brand affinity for Watercolor painting (5.46×), Harry Potter (2.02×), and Tattoos.com (9.07×) over the country average.
Where do Kat Von D fans live in Germany?
Kat Von D fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,869), Bayern (reach 122,815), and Baden-Württemberg (reach 108,687). These three regions account for the largest share of the active audience.
What other brands do Kat Von D fans also like?
Beyond Kat Von D itself, the audience over-indexes on Harry Potter (2.02×), Tattoos.com (9.07×), Online shopping (1.72×), and Tabletop role-playing game (6.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kat Von D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.