Kat Von D Audience in United States

Kat Von D logo

Kat Von D has an estimated audience of 4,604,227 people in United States. 64.4% are female, 35.6% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Euphoria, Warriors (novel series), Outdoor recreation, Video games.

The average Kat Von D fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Euphoria, Warriors (novel series), with strongest over-indexing on Food and drink (1.65× the country average). Demographically, the Kat Von D audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Kat Von D fans

Demographic split for Kat Von D audience in United States
MetricValue
Female64.4%
Male35.6%
Average age33.1
Estimated audience size4,604,227

Audience persona

The typical Kat Von D fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Kat Von D in United States
RegionReachAffinity
California643,4541.27×
Texas461,9981.17×
Florida272,8930.88×
New York194,1750.75×
Indiana169,5282.02×
Ohio162,8831.15×
Illinois150,8680.98×
Arizona148,1481.58×
Pennsylvania144,0820.93×
North Carolina128,0780.92×
Georgia124,7600.88×
Michigan113,6340.94×
Tennessee97,8471.06×
Washington96,4511.04×
Kentucky95,4181.65×
Virginia94,8210.85×
New Jersey85,2380.73×
Colorado81,6841.13×
Alabama74,3481.16×
Missouri73,5400.99×
Massachusetts67,8750.75×
Oklahoma65,1721.27×
Maryland60,8200.77×
Oregon60,3841.14×
Wisconsin60,2390.87×
South Carolina57,6360.83×
Nevada55,0491.24×
Louisiana53,1100.89×
Minnesota52,0850.79×
Utah40,1560.97×
Arkansas39,6151.04×
Kansas36,4391×
Connecticut36,0930.78×
Iowa34,5930.91×
New Mexico34,1181.48×
Mississippi32,4600.86×
Idaho26,1221.13×
West Virginia23,7011.11×
Nebraska21,2820.92×
New Hampshire15,7800.87×
Hawaii15,3770.78×
Maine12,9490.79×
Montana12,9031.01×
Rhode Island12,6220.86×
Delaware10,5410.83×
Alaska10,3381.05×
North Dakota8,9170.94×
South Dakota8,6980.82×
Washington, District of Columbia8,5150.62×
Wyoming6,1850.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kat Von D audience
BrandAffinityCategory
Food and drink1.65×Food & Beverages
Euphoria1.63×Movies & TV
Warriors (novel series)3.55×Literature
Outdoor recreation1.5×Sports
Video games1.57×Games
Rock music1.52×Music & Radio
Education1.5×Business & Career
Beetlejuice2.27×Movies & TV
Casey2.35×Music & Radio
Spirit Halloween2.74×Kids & Family
Harry Potter1.57×Movies & TV
Catherine O'Hara2.94×Movies & TV
South Korea2.8×Travel & Leisure
Sephora1.76×Shopping
Fashion Nova2.15×Shopping
Makeup Tutorials2.65×Beauty & Wellness
Yahoo!ショッピング1.72×
ULTA Beauty1.98×Beauty & Wellness
Godzilla1.99×Movies & TV
Walt Disney World1.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kat Von D audience
TraitClusterScore
ExtroversionTHRILL1.87
LGBTQ+ IdentityOPEN1.64
Early Adopter MentalityPOWER1.34
MindfulnessBALANCE1.33
Pet OwnershipJOY1.25
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Kat Von D
CountryShare
United States54.8%
United Kingdom13.1%
Germany9.8%

See Kat Von D audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Kat Von D have in United States?

Kat Von D has an estimated audience of 4,604,227 people in United States, concentrated in California and Texas.

What is the gender split and age of Kat Von D fans?

64.4% of Kat Von D fans are female, 35.6% are male, with an average age of 33.1 years.

Which brands do Kat Von D fans like most?

Kat Von D fans show strongest brand affinity for Food and drink (1.65×), Euphoria (1.63×), and Warriors (novel series) (3.55×) over the country average.

Where do Kat Von D fans live in United States?

Kat Von D fans in United States are most concentrated in California (reach 643,454), Texas (reach 461,998), and Florida (reach 272,893). These three regions account for the largest share of the active audience.

What other brands do Kat Von D fans also like?

Beyond Kat Von D itself, the audience over-indexes on Euphoria (1.63×), Warriors (novel series) (3.55×), Outdoor recreation (1.5×), and Video games (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kat Von D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.