Rascasse Audience Intelligence

Kat Von D Target Market in United States

A data profile of the people who buy, follow and care about Kat Von D in United States — modelled from more than twelve digital signal sources. Kat Von D has an estimated audience of 4,667,193 people in United States.

#26among Cosmetics in United States#731among Brand in United States#138in Beauty & Wellness

The average Kat Von D fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Outdoor recreation, Video games, with strongest over-indexing on Food and drink (1.65× the country average).

Demographically, the Kat Von D audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kat Von D fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kat Von D profile in United States.

Audience size
4.7M
in United States
Gender
64.4%♀
35.6% male
Age
33.1
average years
Country rank
#7084
Brand in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kat Von D

64.4% are female, 35.6% are male, average age 33.1.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Kat Von D audience in United States
MetricValue
Female64.4%
Male35.6%
Average age33.1
Estimated audience size4,667,193
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Kat Von D audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

53.7%

of the worldwide Kat Von D audience comes from United States.

Worldwide audience distribution share by country for Kat Von D
CountryShare
United States53.7%
United Kingdom12.7%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kat Von D audience in United States is strongest.

Fig. 05

Top regions by affinity

Kat Von D customers by region in United States
#RegionReachAffinity×
01Indiana~200K2.36×
02Kentucky~100K1.84×
03New Mexico~30K1.41×
04Arizona~100K1.38×
05Oklahoma~60K1.21×
06West Virginia~30K1.21×
07Ohio~200K1.20×
08California~600K1.18×
09Nevada~50K1.17×
10Idaho~30K1.15×
11Oregon~60K1.11×
12Tennessee~100K1.09×
13Colorado~80K1.08×
14Texas~400K1.06×
15Alabama~70K1.05×
16Arkansas~40K1.05×
17Montana~10K1.03×
18Alaska~10K1.03×
19Washington~90K1.01×
20Missouri~70K0.99×
21Kansas~40K0.99×
22Utah~40K0.98×
23North Dakota~9K0.98×
24Wyoming~7K0.98×
25Nebraska~20K0.94×
26Illinois~100K0.92×
27Michigan~100K0.92×
28Iowa~30K0.92×
29New Hampshire~20K0.92×
30Louisiana~50K0.91×
31South Dakota~10K0.90×
32Pennsylvania~100K0.89×
33Mississippi~30K0.88×
34Maine~10K0.88×
35Wisconsin~60K0.87×
36North Carolina~100K0.86×
37Florida~300K0.85×
38Georgia~100K0.85×
39Rhode Island~10K0.85×
40Virginia~90K0.82×
41Connecticut~40K0.82×
42South Carolina~60K0.81×
43Hawaii~20K0.81×
44Delaware~10K0.81×
45Minnesota~50K0.80×
46Massachusetts~70K0.74×
47Maryland~60K0.73×
48New York~200K0.71×
49New Jersey~80K0.70×
50Washington, District of Columbia~9K0.64×
Fig. 06

Affinity by region

Affinity by region — Kat Von D, United States
0.64×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kat Von D audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kat Von D audience
#·InterestCategoryAffinity×
01Warriors (novel series)Literature3.55×
02Catherine O'HaraMovies & TV2.94×
03South KoreaTravel & Leisure2.80×
04Spirit HalloweenKids & Family2.74×
05Makeup TutorialsBeauty & Wellness2.65×
06Body artBeauty & Wellness2.38×
07CaseyMusic & Radio2.35×
08BeetlejuiceMovies & TV2.27×
09Fashion NovaShopping2.15×
10GodzillaMovies & TV1.99×
11ULTA BeautyBeauty & Wellness1.98×
12Self-loveHealth1.89×
13SephoraShopping1.76×
14Walt Disney WorldTravel & Leisure1.66×
15Food and drinkFood & Beverages1.65×
16Video gamesGames1.57×
17Harry PotterMovies & TV1.57×
18Rock musicMusic & Radio1.52×
19Outdoor recreationSports1.50×
20EducationBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kat Von D audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kat Von D audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.05×
Pet OwnershipJOY1.40×
MindfulnessBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kat Von D audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Career OrientationPOWER0.80×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kat Von D's target market in United States?

Kat Von D's target market in United States covers an estimated 4,667,193 people, concentrated in California and Texas.

02

What is the gender split and age of Kat Von D customers?

64.4% of the Kat Von D audience are female, 35.6% are male, with an average age of 33.1 years.

03

Which brands do Kat Von D fans like most?

Kat Von D fans show strongest brand affinity for Food and drink (1.65×), Outdoor recreation (1.5×), and Video games (1.57×) over the country average.

04

Where do Kat Von D fans live in United States?

Kat Von D fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kat Von D fans also like?

Beyond Kat Von D itself, the audience over-indexes on Outdoor recreation (1.5×), Video games (1.57×), Rock music (1.52×), and Education (1.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kat Von D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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