Frieze Audience in Germany
Frieze has an estimated audience of 1,007,996 people in Germany. 52.8% are female, 47.2% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hana, Hawaii, İlahiler, Calf raises, Progressive rock, Unique Gifts.
The average Frieze fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hana, Hawaii, İlahiler, Calf raises, with strongest over-indexing on Hana, Hawaii (34.24× the country average). Demographically, the Frieze audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Frieze fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.7 |
| Estimated audience size | 1,007,996 |
Audience persona
The typical Frieze fan in Germany is balanced, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Hana, Hawaii.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,643 | 0.76× |
| Bayern | 122,765 | 0.76× |
| Baden-Württemberg | 98,999 | 0.72× |
| Berlin | 72,698 | 1.61× |
| Niedersachsen | 67,704 | 0.69× |
| Hessen | 67,536 | 0.88× |
| Schleswig-Holstein | 58,122 | 1.61× |
| Brandenburg | 47,045 | 1.5× |
| Rheinland-Pfalz | 42,219 | 0.84× |
| Mecklenburg-Vorpommern | 39,419 | 2.05× |
| Sachsen | 36,036 | 0.73× |
| Hamburg | 24,028 | 1.05× |
| Thüringen | 17,828 | 0.69× |
| Sachsen-Anhalt | 15,838 | 0.61× |
| Saarland | 8,839 | 0.71× |
| Bremen | 7,803 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hana, Hawaii | 34.24× | Travel & Leisure |
| İlahiler | 20× | Literature |
| Calf raises | 20× | Sports |
| Progressive rock | 2.94× | Music & Radio |
| Unique Gifts | 1.84× | Shopping |
| Snow White (Fables) | 2.28× | Literature |
| Birthday Gifts | 1.63× | Kids & Family |
| Christmas Gift | 1.63× | Kids & Family |
| Boracay | 6.53× | Travel & Leisure |
| Jaspal | 20× | Fashion & Accessoires |
| Jaumo | 13.83× | Internet & Social Media |
| Torchlight | 9.46× | Games |
| Jayson Tatum | 5.38× | Sports |
| Hampton Inn | 4.48× | Travel & Leisure |
| Home Delivery | 1.58× | Food & Beverages |
| Centurion (film) | 2.95× | Movies & TV |
| Euphonium | 5.74× | Music & Radio |
| Corfu (regional unit) | 1.6× | Travel & Leisure |
| Yozgat | 3.64× | Travel & Leisure |
| Headhunters (film) | 2.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.34 |
| Pet Ownership | JOY | 1.28 |
| Indulgence | JOY | 1.25 |
| Sports Activity | POWER | 1.24 |
| Community Orientation | OPEN | 1.18 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.1% |
| United States | 21.2% |
| United Kingdom | 8.9% |
See Frieze audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Frieze have in Germany?
Frieze has an estimated audience of 1,007,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frieze fans?
52.8% of Frieze fans are female, 47.2% are male, with an average age of 40.7 years.
Which brands do Frieze fans like most?
Frieze fans show strongest brand affinity for Hana, Hawaii (34.24×), İlahiler (20×), and Calf raises (20×) over the country average.
Where do Frieze fans live in Germany?
Frieze fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,643), Bayern (reach 122,765), and Baden-Württemberg (reach 98,999). These three regions account for the largest share of the active audience.
What other brands do Frieze fans also like?
Beyond Frieze itself, the audience over-indexes on İlahiler (20×), Calf raises (20×), Progressive rock (2.94×), and Unique Gifts (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frieze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.