Rascasse Audience Intelligence

Frieze Audience in Germany

Name: Frieze — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Frieze in Germany — modelled from more than twelve digital signal sources. Frieze has an estimated audience of 1,007,996 people in Germany.

#3144among Topic in Germany #420in Home & Garden

The average Frieze fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gustav Klimt, Damien Hirst, Jeff Koons, with strongest over-indexing on Gustav Klimt (20× the country average).

Demographically, the Frieze audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frieze fan in Germany is balanced, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Gustav Klimt.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frieze profile in Germany.

Audience size

in Germany

Gender

52.8%♀

47.2% male

Age

40.7

average years

Country rank

#6479

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Frieze fans

52.8% are female, 47.2% are male, average age 40.7.

Fig. 02

Gender split

52.8%

Female

47.2%

Male

Demographic split for Frieze audience in Germany
Metric	Value
Female	52.8%
Male	47.2%
Average age	40.7
Estimated audience size	1,007,996

Fig. 03

Age distribution

Age distribution of the Frieze audience in Germany
Age bracket	Share	%
16-19		13%
20-29		20%
30-39		23%
40-49		25%
50+		19%

Fig. 04

Worldwide distribution

31.1%

of the worldwide Frieze audience comes from Germany.

Worldwide audience distribution share by country for Frieze
Country	Share
Germany	31.1%
United States	21.2%
United Kingdom	8.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frieze audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frieze fans by region: top regions in Germany
#	Region	Reach	×
01	Mecklenburg-Vorpommern	~40K	2.19×
02	Schleswig-Holstein	~60K	1.59×
03	Brandenburg	~50K	1.53×
04	Berlin	~70K	1.51×
05	Hamburg	~20K	1.01×
06	Bremen	~8K	0.91×
07	Hessen	~60K	0.84×
08	Rheinland-Pfalz	~40K	0.83×
09	Saarland	~10K	0.77×
10	Thüringen	~20K	0.75×
11	Bayern	~100K	0.73×
12	Sachsen	~40K	0.73×
13	Nordrhein-Westfalen	~200K	0.72×
14	Baden-Württemberg	~100K	0.70×
15	Sachsen-Anhalt	~20K	0.70×
16	Niedersachsen	~70K	0.69×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frieze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frieze audience
#	Interest	Category	×
01	Damien Hirst	Arts & Culture	41.89×
02	Jeff Koons	Arts & Culture	36.89×
03	Palais de Tokyo	Arts & Culture	33.45×
04	Annie Leibovitz	Arts & Culture	29.44×
05	Centre Georges Pompidou	Arts & Culture	25.69×
06	Vitra Design Museum	Arts & Culture	22.92×
07	Knoll (company)	Home & Garden	20.90×
08	Gustav Klimt	Arts & Culture	20.00×
09	Zaha Hadid	Arts & Culture	20.00×
10	David Hockney	Arts & Culture	20.00×
11	Capture One	Technology & Electronics	20.00×
12	Roy Lichtenstein	Arts & Culture	20.00×
13	Hauser & Wirth	Arts & Culture	20.00×
14	Fritz Hansen	Home & Garden	16.14×
15	Keith Haring	Arts & Culture	16.05×
16	Gerhard Richter	Arts & Culture	10.10×
17	Muji	Home & Garden	9.82×
18	Habitat	Shopping	6.65×
19	Instant Gaming	Games	3.99×
20	Tagesschau	Movies & TV	1.81×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frieze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Frieze audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	3.33×
Risk Appetite	THRILL	1.40×
Need for Security	CONSERVATISM	1.25×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Frieze audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.80×
Extroversion	THRILL	0.81×
Price Sensitivity	PREMIUM	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Frieze have in Germany?

Frieze has an estimated audience of 1,007,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Frieze fans?

52.8% of Frieze fans are female, 47.2% are male, with an average age of 40.7 years.

Which brands do Frieze fans like most?

Frieze fans show strongest brand affinity for Gustav Klimt (20×), Damien Hirst (41.89×), and Jeff Koons (36.89×) over the country average.

Where do Frieze fans live in Germany?

Frieze fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Frieze fans also like?

Beyond Frieze itself, the audience over-indexes on Damien Hirst (41.89×), Jeff Koons (36.89×), Zaha Hadid (20×), and Keith Haring (16.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Frieze audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frieze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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