Rascasse Audience Intelligence

Frieze Audience in United States

A data profile of the people who buy, follow and care about Frieze in United States — modelled from more than twelve digital signal sources. Frieze has an estimated audience of 687,525 people in United States.

#10120among Topic in United States#1312in Home & Garden

The average Frieze fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Art dealer, Guggenheim Museum Bilbao, Herbalife, with strongest over-indexing on Art dealer (34.92× the country average).

Demographically, the Frieze audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frieze fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Art dealer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frieze profile in United States.

Audience size
688K
in United States
Gender
79.3%♀
20.7% male
Age
35.1
average years
Country rank
#30245
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frieze fans

79.3% are female, 20.7% are male, average age 35.1.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Frieze audience in United States
MetricValue
Female79.3%
Male20.7%
Average age35.1
Estimated audience size687,525
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Frieze audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3922%
40-4919%
50+9%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Frieze audience comes from United States.

Worldwide audience distribution share by country for Frieze
CountryShare
Germany31.1%
United States21.2%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frieze audience in United States is strongest.

Fig. 05

Top regions by affinity

Frieze fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K2.22×
02Washington, District of Columbia~4K1.77×
03California~100K1.50×
04Utah~9K1.50×
05Massachusetts~20K1.35×
06Vermont~1K1.19×
07Connecticut~8K1.18×
08Oregon~9K1.17×
09Rhode Island~3K1.17×
10Georgia~20K1.16×
11Washington~20K1.14×
12Maine~3K1.11×
13Virginia~20K1.09×
14New Hampshire~3K1.09×
15Pennsylvania~20K1.07×
16New Jersey~20K1.07×
17Idaho~3K0.98×
18Maryland~10K0.97×
19Kansas~5K0.97×
20Illinois~20K0.96×
21Montana~2K0.96×
22Alaska~1K0.96×
23Louisiana~8K0.95×
24Missouri~10K0.94×
25Arkansas~5K0.94×
26North Carolina~20K0.93×
27Michigan~20K0.93×
28Colorado~10K0.92×
29Wisconsin~9K0.92×
30Minnesota~9K0.92×
31Alabama~9K0.92×
32Kentucky~8K0.92×
33Ohio~20K0.91×
34Iowa~5K0.91×
35Tennessee~10K0.90×
36Hawaii~3K0.90×
37Indiana~10K0.89×
38Nebraska~3K0.89×
39North Dakota~1K0.88×
40Oklahoma~7K0.87×
41West Virginia~3K0.87×
42South Carolina~9K0.86×
43Arizona~10K0.85×
44South Dakota~1K0.85×
45Florida~40K0.84×
46Delaware~2K0.84×
47New Mexico~3K0.83×
48Texas~50K0.82×
49Mississippi~4K0.78×
50Nevada~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Frieze, United States
0.70×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frieze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frieze audience
#·InterestCategoryAffinity×
01Guggenheim Museum BilbaoArts & Culture50.89×
02Art dealerArts & Culture34.92×
03UNiDAYSBusiness & Career20.00×
04FlosHome & Garden20.00×
05CubismArts & Culture18.02×
06HerbalifeHealth14.81×
07Georgia O'KeeffeArts & Culture12.71×
08Richard MilleFashion & Accessoires10.87×
09Family carCars & Mobility6.61×
10InnovationBusiness & Career2.71×
11Dollar GeneralShopping2.28×
12Google DriveTechnology & Electronics2.14×
13NordstromShopping2.08×
14BankingBusiness & Career2.07×
15IKEAHome & Garden2.07×
16WineFood & Beverages1.90×
17PinterestInternet & Social Media1.66×
18Home improvementHome & Garden1.63×
19Alcoholic beveragesFood & Beverages1.60×
20RecipesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frieze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frieze audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.54×
Career OrientationPOWER2.34×
Design AffinityPREMIUM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frieze audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Social Media UsageJOY1.02×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frieze have in United States?

Frieze has an estimated audience of 687,525 people in United States, concentrated in California and New York.

02

What is the gender split and age of Frieze fans?

79.3% of Frieze fans are female, 20.7% are male, with an average age of 35.1 years.

03

Which brands do Frieze fans like most?

Frieze fans show strongest brand affinity for Art dealer (34.92×), Guggenheim Museum Bilbao (50.89×), and Herbalife (14.81×) over the country average.

04

Where do Frieze fans live in United States?

Frieze fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Frieze fans also like?

Beyond Frieze itself, the audience over-indexes on Guggenheim Museum Bilbao (50.89×), Herbalife (14.81×), Family car (6.61×), and Dollar General (2.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Frieze audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frieze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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