A data profile of the people who buy, follow and care about Jade in France — modelled from more than twelve digital signal sources. Jade has an estimated audience of 3,796,013 people in France.
The average Jade fan in France is 42.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (168.89× the country average).
Demographically, the Jade audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Jade fan in France is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Jade profile in France.
74.6% are female, 25.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 42.0 |
| Estimated audience size | 3,796,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Jade audience comes from France.
| Country | Share |
|---|---|
| France | 18.6% |
| Taiwan | 7.2% |
| Italy | 6.2% |
Where the Jade audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.17× | |
| 02 | Auvergne-Rhône-Alpes | ~500K | 1.11× | |
| 03 | Nouvelle-Aquitaine | ~400K | 1.08× | |
| 04 | Bourgogne-Franche-Comté | ~200K | 1.07× | |
| 05 | Occitanie | ~300K | 1.05× | |
| 06 | Grand Est | ~300K | 1.04× | |
| 07 | Hauts-de-France | ~300K | 1.00× | |
| 08 | Provence-Alpes-Côte d'Azur | ~300K | 0.99× | |
| 09 | Normandy | ~200K | 0.99× | |
| 10 | Centre-Val de Loire | ~100K | 0.97× | |
| 11 | Brittany | ~200K | 0.96× | |
| 12 | Pays de la Loire | ~200K | 0.92× | |
| 13 | Corsica | ~20K | 0.81× |
The strongest cross-interests of the Jade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 168.89× | ||
| 02 | Selfridges | Shopping | 131.65× | ||
| 03 | Christmas Gift | Kids & Family | 18.72× | ||
| 04 | Christmas tree | Kids & Family | 15.20× | ||
| 05 | Eyeglass prescription | Health | 14.68× | ||
| 06 | Girl power | Politics & Society | 10.62× | ||
| 07 | Breast Cancer awareness | Health | 9.90× | ||
| 08 | Hormone | Health | 9.22× | ||
| 09 | Miele | Home & Garden | 8.57× | ||
| 10 | Kitchen garden | Home & Garden | 8.47× | ||
| 11 | Dentistry | Business & Career | 7.53× | ||
| 12 | Zoom lens | Technology & Electronics | 7.34× | ||
| 13 | Sustainable products | Politics & Society | 5.57× | ||
| 14 | Broadcasting of sports events | Movies & TV | 5.38× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 4.67× | ||
| 16 | Promod | Fashion & Accessoires | 2.84× | ||
| 17 | Genetics | Kids & Family | 2.76× | ||
| 18 | EBay | Shopping | 2.48× | ||
| 19 | Organic food | Food & Beverages | 2.10× | ||
| 20 | Energy | Home & Garden | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.34× | |
| Mindfulness | BALANCE | 2.58× | |
| Individualism | JOY | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.85× |
Jade has an estimated audience of 3,796,013 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
74.6% of Jade fans are female, 25.4% are male, with an average age of 42.0 years.
Jade fans show strongest brand affinity for Love & Sex (168.89×), Christmas Gift (18.72×), and Christmas tree (15.2×) over the country average.
Jade fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Jade itself, the audience over-indexes on Christmas Gift (18.72×), Christmas tree (15.2×), Kitchen garden (8.47×), and Hormone (9.22×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Jade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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