Rascasse Audience Intelligence

Jade Audience in United States

A data profile of the people who buy, follow and care about Jade in United States — modelled from more than twelve digital signal sources. Jade has an estimated audience of 1,128,803 people in United States.

#8253among Topic in United States#903in Fashion & Accessoires

The average Jade fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Miranda Cosgrove, Kiernan Shipka, Sharon Osbourne, with strongest over-indexing on Miranda Cosgrove (9.6× the country average).

Demographically, the Jade audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jade fan in United States is more female, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for Miranda Cosgrove.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jade profile in United States.

Audience size
1.1M
in United States
Gender
62.0%♀
38.0% male
Age
37.1
average years
Country rank
#21791
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jade fans

62.0% are female, 38.0% are male, average age 37.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Jade audience in United States
MetricValue
Female62.0%
Male38.0%
Average age37.1
Estimated audience size1,128,803
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Jade audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4919%
50+18%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Jade audience comes from United States.

Worldwide audience distribution share by country for Jade
CountryShare
France18.6%
Taiwan7.2%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jade audience in United States is strongest.

Fig. 05

Top regions by affinity

Jade fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K3.33×
02Nevada~20K2.24×
03Massachusetts~40K1.86×
04New York~100K1.53×
05Oregon~20K1.30×
06Hawaii~6K1.29×
07Alaska~3K1.21×
08California~100K1.17×
09Ohio~40K1.12×
10New Mexico~6K1.12×
11Washington~30K1.11×
12New Jersey~30K1.05×
13Utah~10K0.99×
14Texas~90K0.96×
15North Carolina~30K0.94×
16Virginia~30K0.94×
17Idaho~5K0.94×
18Arizona~20K0.92×
19Arkansas~9K0.92×
20Montana~3K0.92×
21Oklahoma~10K0.91×
22Colorado~20K0.90×
23Georgia~30K0.89×
24Michigan~30K0.89×
25Missouri~20K0.87×
26Florida~70K0.86×
27Illinois~30K0.86×
28Kansas~8K0.86×
29New Hampshire~4K0.86×
30Rhode Island~3K0.86×
31Pennsylvania~30K0.85×
32Maryland~20K0.85×
33South Carolina~10K0.85×
34Kentucky~10K0.85×
35Mississippi~8K0.85×
36Nebraska~5K0.85×
37Maine~3K0.85×
38Indiana~20K0.83×
39Washington, District of Columbia~3K0.83×
40Alabama~10K0.81×
41South Dakota~2K0.81×
42North Dakota~2K0.81×
43Tennessee~20K0.80×
44Connecticut~9K0.80×
45West Virginia~4K0.80×
46Iowa~7K0.79×
47Vermont~2K0.79×
48Minnesota~10K0.78×
49Delaware~2K0.78×
50Wisconsin~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Jade, United States
0.76×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jade audience
#·InterestCategoryAffinity×
01Miranda CosgroveMovies & TV9.60×
02RonaldinhoSports9.60×
03Iggy PopMusic & Radio9.60×
04Chrono24Shopping9.60×
05Akame ga Kill!Literature9.60×
06Kiernan ShipkaMovies & TV9.58×
07Channel 5 (UK)Movies & TV8.17×
08Sharon OsbourneMovies & TV6.48×
09Hilary DuffMovies & TV5.24×
10Czech RepublicTravel & Leisure5.03×
11North KoreaTravel & Leisure4.82×
12MongoliaTravel & Leisure4.58×
13HoroscopeHealth4.29×
14Dillard'sFashion & Accessoires2.08×
15Charitable organizationPolitics & Society1.81×
16J. C. PenneyShopping1.80×
17Vintage clothingFashion & Accessoires1.70×
18Michael JacksonMusic & Radio1.67×
19BeetlejuiceMovies & TV1.63×
20Viral videoInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jade audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.04×
Luxury OrientationPREMIUM1.80×
PatriotismCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jade audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Family OrientationCONSERVATISM0.90×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jade have in United States?

Jade has an estimated audience of 1,128,803 people in United States, concentrated in California and New York.

02

What is the gender split and age of Jade fans?

62.0% of Jade fans are female, 38.0% are male, with an average age of 37.1 years.

03

Which brands do Jade fans like most?

Jade fans show strongest brand affinity for Miranda Cosgrove (9.6×), Kiernan Shipka (9.58×), and Sharon Osbourne (6.48×) over the country average.

04

Where do Jade fans live in United States?

Jade fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Jade fans also like?

Beyond Jade itself, the audience over-indexes on Kiernan Shipka (9.58×), Sharon Osbourne (6.48×), Hilary Duff (5.24×), and Mongolia (4.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Jade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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