Picket fence Audience in United States

Picket fence has an estimated audience of 880,439 people in United States. 56.7% are female, 43.3% are male, average age 47.5. Top regions: Texas, California, Florida. Top brand affinities: Contents insurance, Autism Awareness, Diabetes mellitus awareness, MSN, Costume jewelry.

The average Picket fence fan in United States is 47.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Contents insurance, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Contents insurance (436.23× the country average). Demographically, the Picket fence audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Picket fence fans

Demographic split for Picket fence audience in United States
MetricValue
Female56.7%
Male43.3%
Average age47.5
Estimated audience size880,439

Audience persona

The typical Picket fence fan in United States is more female, around 47.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Contents insurance.

Top regions in United States

Top regions ranked by reach for Picket fence in United States
RegionReachAffinity
Texas107,4311.42×
California86,7620.9×
Florida50,8150.85×
New York40,0500.81×
Illinois27,9110.95×
Pennsylvania27,7140.93×
Ohio26,5010.98×
Georgia26,2590.97×
North Carolina25,3940.96×
Washington22,0771.25×
Michigan20,3290.88×
Virginia19,8680.93×
Tennessee18,2901.04×
New Jersey17,7480.79×
Massachusetts17,3151×
Indiana15,7760.98×
Missouri14,4901.02×
South Carolina13,1941×
Louisiana12,8191.13×
Maryland12,6050.83×
Alabama12,1840.99×
Wisconsin12,0550.91×
Arizona12,0450.67×
Kentucky11,9691.08×
Minnesota11,7350.93×
Colorado11,4660.83×
Oklahoma11,3511.16×
Oregon10,0090.99×
Connecticut8,9681.02×
Arkansas8,9001.23×
Kansas7,6681.11×
Hawaii7,6012.01×
Mississippi7,5421.04×
Utah7,5300.95×
Nebraska7,5231.7×
Iowa7,3901.02×
Nevada5,7610.68×
Idaho4,8061.09×
West Virginia4,0410.99×
New Mexico3,7480.85×
New Hampshire3,7441.08×
Maine3,4001.08×
Rhode Island2,8651.02×
Vermont2,7561.78×
Montana2,0380.83×
Delaware1,8930.78×
South Dakota1,7010.84×
Washington, District of Columbia1,6100.61×
North Dakota1,3540.75×
Wyoming1,0680.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Picket fence audience
BrandAffinityCategory
Contents insurance436.23×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
MSN6.26×News
Costume jewelry15.79×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Staples (Canada)6.65×Business & Career
Income tax13.19×Business & Career
Great Clips6.22×Beauty & Wellness
Horoscope9.28×Health
Home inspection15.72×Home & Garden
Day trading9.87×Business & Career
Luxury Travel9.84×Travel & Leisure
Pet insurance12.9×Pets & Animals
Whole grain11.44×Food & Beverages
Prepackaged meal12.45×Food & Beverages
Blended whiskey9.62×Food & Beverages
Chuck Norris4.75×Movies & TV
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Picket fence audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
Risk AppetiteTHRILL2.42
DIY MentalityTHRILL1.62
Community OrientationOPEN1.4
Price SensitivityPREMIUM1.27
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Picket fence
CountryShare
United States52.3%
Australia8.4%
United Kingdom7.9%

See Picket fence audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Picket fence have in United States?

Picket fence has an estimated audience of 880,439 people in United States, concentrated in Texas and California.

What is the gender split and age of Picket fence fans?

56.7% of Picket fence fans are female, 43.3% are male, with an average age of 47.5 years.

Which brands do Picket fence fans like most?

Picket fence fans show strongest brand affinity for Contents insurance (436.23×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Picket fence fans live in United States?

Picket fence fans in United States are most concentrated in Texas (reach 107,431), California (reach 86,762), and Florida (reach 50,815). These three regions account for the largest share of the active audience.

What other brands do Picket fence fans also like?

Beyond Picket fence itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), MSN (6.26×), and Costume jewelry (15.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Picket fence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.