Picket fence Audience in United States

Picket fence logo

Picket fence has an estimated audience of 880,439 people in United States. 56.7% are female, 43.3% are male, average age 47.5. Top regions: Texas, California, Florida. Top brand affinities: Israel, FAO Schwarz, Jeep Wagoneer, Nebraska Cornhuskers football, Nebraska.

The average Picket fence fan in United States is 47.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, FAO Schwarz, Jeep Wagoneer, with strongest over-indexing on Israel (5.82× the country average). Demographically, the Picket fence audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Picket fence fans

Demographic split for Picket fence audience in United States
MetricValue
Female56.7%
Male43.3%
Average age47.5
Estimated audience size880,439

Audience persona

The typical Picket fence fan in United States is more female, around 47.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Picket fence in United States
RegionReachAffinity
Texas107,4311.42×
California86,7620.9×
Florida50,8150.85×
New York40,0500.81×
Illinois27,9110.95×
Pennsylvania27,7140.93×
Ohio26,5010.98×
Georgia26,2590.97×
North Carolina25,3940.96×
Washington22,0771.25×
Michigan20,3290.88×
Virginia19,8680.93×
Tennessee18,2901.04×
New Jersey17,7480.79×
Massachusetts17,3151×
Indiana15,7760.98×
Missouri14,4901.02×
South Carolina13,1941×
Louisiana12,8191.13×
Maryland12,6050.83×
Alabama12,1840.99×
Wisconsin12,0550.91×
Arizona12,0450.67×
Kentucky11,9691.08×
Minnesota11,7350.93×
Colorado11,4660.83×
Oklahoma11,3511.16×
Oregon10,0090.99×
Connecticut8,9681.02×
Arkansas8,9001.23×
Kansas7,6681.11×
Hawaii7,6012.01×
Mississippi7,5421.04×
Utah7,5300.95×
Nebraska7,5231.7×
Iowa7,3901.02×
Nevada5,7610.68×
Idaho4,8061.09×
West Virginia4,0410.99×
New Mexico3,7480.85×
New Hampshire3,7441.08×
Maine3,4001.08×
Rhode Island2,8651.02×
Vermont2,7561.78×
Montana2,0380.83×
Delaware1,8930.78×
South Dakota1,7010.84×
Washington, District of Columbia1,6100.61×
North Dakota1,3540.75×
Wyoming1,0680.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Picket fence audience
BrandAffinityCategory
Israel5.82×Travel & Leisure
FAO Schwarz13.78×Shopping
Jeep Wagoneer7.11×Cars & Mobility
Nebraska Cornhuskers football2.05×Sports
Nebraska1.52×Travel & Leisure
Infiniti QX569.68×Cars & Mobility
Insulin index7.74×Health
JamBase6.13×Music & Radio
Jesse Plemons1.76×Movies & TV
John Havlicek7.61×Sports
Girolando cattle12.88×Pets & Animals
Soldering iron1.52×Home & Garden
Wikia1.53×Internet & Social Media
edureka15.32×Business & Career
REC TEC Grills7.94×Sports
Urban horticulture1.5×Home & Garden
Isla Holbox10.17×Travel & Leisure
Centurion (film)4.66×Movies & TV
Strategic human resource planning3.6×Business & Career
Jeep Grand Cherokee (WJ)2.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Picket fence audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
Risk AppetiteTHRILL2.42
DIY MentalityTHRILL1.62
Community OrientationOPEN1.4
Price SensitivityPREMIUM1.27
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Picket fence
CountryShare
United States52.3%
Australia8.4%
United Kingdom7.9%

See Picket fence audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Picket fence have in United States?

Picket fence has an estimated audience of 880,439 people in United States, concentrated in Texas and California.

What is the gender split and age of Picket fence fans?

56.7% of Picket fence fans are female, 43.3% are male, with an average age of 47.5 years.

Which brands do Picket fence fans like most?

Picket fence fans show strongest brand affinity for Israel (5.82×), FAO Schwarz (13.78×), and Jeep Wagoneer (7.11×) over the country average.

Where do Picket fence fans live in United States?

Picket fence fans in United States are most concentrated in Texas (reach 107,431), California (reach 86,762), and Florida (reach 50,815). These three regions account for the largest share of the active audience.

What other brands do Picket fence fans also like?

Beyond Picket fence itself, the audience over-indexes on FAO Schwarz (13.78×), Jeep Wagoneer (7.11×), Nebraska Cornhuskers football (2.05×), and Nebraska (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Picket fence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.