Sterling silver Audience in United States

Sterling silver logo

Sterling silver has an estimated audience of 10,781,614 people in United States. 72.6% are female, 27.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Kendra Scott, Diabetes mellitus awareness, Capital One, Google Maps.

The average Sterling silver fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Kendra Scott, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sterling silver audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sterling silver fans

Demographic split for Sterling silver audience in United States
MetricValue
Female72.6%
Male27.4%
Average age40.6
Estimated audience size10,781,614

Audience persona

The typical Sterling silver fan in United States is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sterling silver in United States
RegionReachAffinity
California1,587,4791.34×
Texas1,186,1421.28×
Florida789,0471.08×
New York667,7501.11×
Illinois369,9641.03×
Georgia353,5191.06×
Pennsylvania338,9150.93×
North Carolina334,1341.03×
Ohio278,3230.84×
Washington253,4121.17×
New Jersey251,8510.92×
Michigan250,5660.89×
Arizona240,0171.09×
Virginia237,1880.9×
Massachusetts206,6190.97×
Tennessee204,4200.95×
Indiana192,7380.98×
Missouri174,4281×
Maryland171,9670.93×
Colorado169,8451×
Alabama163,7671.09×
South Carolina159,8180.99×
Minnesota150,0580.97×
Wisconsin149,7790.92×
Louisiana144,4531.04×
Oregon140,0031.13×
Oklahoma133,2141.11×
Kentucky122,3130.9×
Nevada115,2241.1×
Connecticut108,8121.01×
Utah100,3041.04×
Kansas90,3561.06×
Arkansas90,0501.01×
Mississippi87,0870.98×
New Mexico78,3261.45×
Iowa76,2710.86×
Hawaii70,2831.52×
Idaho50,7180.94×
Nebraska47,5470.88×
West Virginia43,6080.87×
Maine37,1120.96×
New Hampshire36,9020.87×
Rhode Island33,9460.99×
Montana28,7080.96×
Washington, District of Columbia25,3450.78×
Delaware24,6890.83×
Alaska23,9931.04×
South Dakota20,6450.83×
North Dakota17,3420.78×
Wyoming13,7290.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sterling silver audience
BrandAffinityCategory
Autism Awareness19.03×Health
Kendra Scott20.27×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Capital One6.55×Business & Career
Google Maps5.84×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.42×Business & Career
Kia Sportage25.35×Cars & Mobility
Beetlejuice5.67×Movies & TV
Income tax13.19×Business & Career
Diane Keaton6.46×Movies & TV
AccuWeather6.49×Home & Garden
DeviantArt7.06×Internet & Social Media
CarGurus5.72×Cars & Mobility
Google News5.73×News
Circle K6.8×Shopping
Billy Bob Thornton7.66×Movies & TV
Khan Academy7.24×Business & Career
Art jewelry8.86×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sterling silver audience
TraitClusterScore
SustainabilityBALANCE1.78
Design AffinityPREMIUM1.69
ExtroversionTHRILL1.6
Luxury OrientationPREMIUM1.57
CreativityOPEN1.41
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Sterling silver
CountryShare
United States27.2%
India7.7%
Japan7.2%

See Sterling silver audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sterling silver have in United States?

Sterling silver has an estimated audience of 10,781,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Sterling silver fans?

72.6% of Sterling silver fans are female, 27.4% are male, with an average age of 40.6 years.

Which brands do Sterling silver fans like most?

Sterling silver fans show strongest brand affinity for Autism Awareness (19.03×), Kendra Scott (20.27×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Sterling silver fans live in United States?

Sterling silver fans in United States are most concentrated in California (reach 1,587,479), Texas (reach 1,186,142), and Florida (reach 789,047). These three regions account for the largest share of the active audience.

What other brands do Sterling silver fans also like?

Beyond Sterling silver itself, the audience over-indexes on Kendra Scott (20.27×), Diabetes mellitus awareness (12.48×), Capital One (6.55×), and Google Maps (5.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sterling silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.