Rascasse Audience Intelligence

Sterling silver Audience in United States

A data profile of the people who buy, follow and care about Sterling silver in United States — modelled from more than twelve digital signal sources. Sterling silver has an estimated audience of 10,781,614 people in United States.

#2150among Topic in United States#168in Fashion & Accessoires

The average Sterling silver fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Handmade jewelry, Art jewelry, Do it yourself (DIY), with strongest over-indexing on Handmade jewelry (4.47× the country average).

Demographically, the Sterling silver audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sterling silver fan in United States is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Handmade jewelry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sterling silver profile in United States.

Audience size
10.8M
in United States
Gender
72.6%♀
27.4% male
Age
40.6
average years
Country rank
#3327
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sterling silver fans

72.6% are female, 27.4% are male, average age 40.6.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Sterling silver audience in United States
MetricValue
Female72.6%
Male27.4%
Average age40.6
Estimated audience size10,781,614
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Sterling silver audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Sterling silver audience comes from United States.

Worldwide audience distribution share by country for Sterling silver
CountryShare
United States27.2%
India7.7%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sterling silver audience in United States is strongest.

Fig. 05

Top regions by affinity

Sterling silver fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~80K1.47×
02Hawaii~70K1.43×
03California~1.5M1.22×
04Texas~1M1.17×
05Washington~200K1.15×
06Oklahoma~100K1.14×
07Alaska~30K1.14×
08Oregon~100K1.11×
09Arizona~200K1.09×
10Alabama~200K1.07×
11Arkansas~90K1.07×
12Nevada~100K1.05×
13Louisiana~100K1.02×
14Kansas~90K1.02×
15Rhode Island~30K1.02×
16Montana~30K1.02×
17Florida~700K1.01×
18Idaho~50K1.01×
19New York~600K1.00×
20Utah~100K1.00×
21Maine~40K1.00×
22Georgia~300K0.99×
23Missouri~200K0.99×
24Mississippi~90K0.99×
25North Carolina~300K0.98×
26Indiana~200K0.98×
27Kentucky~100K0.98×
28Colorado~200K0.96×
29South Carolina~200K0.96×
30West Virginia~50K0.96×
31Illinois~300K0.95×
32Connecticut~100K0.95×
33South Dakota~20K0.95×
34Tennessee~200K0.94×
35Minnesota~100K0.94×
36Iowa~80K0.94×
37Nebraska~50K0.94×
38New Hampshire~40K0.93×
39North Dakota~20K0.93×
40Pennsylvania~300K0.92×
41Wisconsin~100K0.92×
42Massachusetts~200K0.91×
43Delaware~30K0.91×
44Vermont~20K0.89×
45Virginia~200K0.88×
46Maryland~200K0.88×
47Michigan~200K0.87×
48New Jersey~200K0.87×
49Ohio~300K0.86×
50Washington, District of Columbia~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Sterling silver, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sterling silver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sterling silver audience
#·InterestCategoryAffinity×
01Art jewelryFashion & Accessoires5.88×
02Jewellery storeFashion & Accessoires5.60×
03Handmade jewelryFashion & Accessoires4.47×
04Costume jewelryFashion & Accessoires3.72×
05EarringFashion & Accessoires2.32×
06GemstoneFashion & Accessoires2.29×
07NecklaceFashion & Accessoires2.22×
08Vintage clothingFashion & Accessoires2.13×
09Made in USABusiness & Career1.98×
10BraceletFashion & Accessoires1.94×
11SkirtFashion & Accessoires1.85×
12Personal careHealth1.79×
13TrousersFashion & Accessoires1.75×
14Nordstrom rackFashion & Accessoires1.74×
15EtsyFashion & Accessoires1.72×
16J. C. PenneyShopping1.69×
17Hobby LobbyHome & Garden1.68×
18Men's clothingFashion & Accessoires1.60×
19Do it yourself (DIY)Home & Garden1.57×
20HairstyleBeauty & Wellness1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sterling silver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sterling silver audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.58×
ExtroversionTHRILL1.53×
SustainabilityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sterling silver audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
PatriotismCONSERVATISM0.91×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sterling silver have in United States?

Sterling silver has an estimated audience of 10,781,614 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sterling silver fans?

72.6% of Sterling silver fans are female, 27.4% are male, with an average age of 40.6 years.

03

Which brands do Sterling silver fans like most?

Sterling silver fans show strongest brand affinity for Handmade jewelry (4.47×), Art jewelry (5.88×), and Do it yourself (DIY) (1.57×) over the country average.

04

Where do Sterling silver fans live in United States?

Sterling silver fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Sterling silver fans also like?

Beyond Sterling silver itself, the audience over-indexes on Art jewelry (5.88×), Do it yourself (DIY) (1.57×), Hobby Lobby (1.68×), and Gemstone (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sterling silver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sterling silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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