A data profile of the people who buy, follow and care about Sterling silver in India — modelled from more than twelve digital signal sources. Sterling silver has an estimated audience of 3,043,265 people in India.
Sterling silver has an estimated audience of 3,043,265 people in India. 56.6% are female, 43.4% are male, average age 30.1. Top brand affinities: Handmade jewelry, Art jewelry, True Detective, Chennai, Do it yourself (DIY).
Top brand affinities include Handmade jewelry, Art jewelry, True Detective, with strongest over-indexing on Handmade jewelry (4.74× the country average).
Demographically, the Sterling silver audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
The typical Sterling silver fan in India is more female, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Handmade jewelry.
The key figures that characterise the Sterling silver profile in India.
56.6% are female, 43.4% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 30.1 |
| Estimated audience size | 3,043,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 33% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Sterling silver audience comes from India.
| Country | Share |
|---|---|
| United States | 27.2% |
| India | 7.7% |
| Japan | 7.2% |
The strongest cross-interests of the Sterling silver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 5.64× | ||
| 02 | Handmade jewelry | Fashion & Accessoires | 4.74× | ||
| 03 | Lip gloss | Beauty & Wellness | 4.28× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 4.14× | ||
| 05 | Eye liner | Beauty & Wellness | 3.87× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 3.65× | ||
| 07 | True Detective | Movies & TV | 3.37× | ||
| 08 | Employment website | Business & Career | 3.22× | ||
| 09 | Drop shipping | Shopping | 3.06× | ||
| 10 | High-net-worth individual | Business & Career | 2.61× | ||
| 11 | Business class | Travel & Leisure | 2.49× | ||
| 12 | Earring | Fashion & Accessoires | 2.08× | ||
| 13 | Engagement ring | Fashion & Accessoires | 2.05× | ||
| 14 | Skin care | Beauty & Wellness | 2.01× | ||
| 15 | Gemstone | Fashion & Accessoires | 1.99× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.89× | ||
| 17 | Chennai | Travel & Leisure | 1.84× | ||
| 18 | Nutrient | Food & Beverages | 1.81× | ||
| 19 | Cash on delivery | Business & Career | 1.79× | ||
| 20 | Designer clothing | Fashion & Accessoires | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.06× | |
| Price Sensitivity | PREMIUM | 2.00× | |
| Sustainability | BALANCE | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Spirituality | BALANCE | 0.75× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sterling silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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