Sterling silver Audience in Germany
Sterling silver has an estimated audience of 1,102,072 people in Germany. 75.3% are female, 24.7% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Information sensitivity, Personalised Gifts, Bank account, Cachorro.
The average Sterling silver fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Information sensitivity, Personalised Gifts, with strongest over-indexing on Hawesko (10.7× the country average). Demographically, the Sterling silver audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sterling silver fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 34.6 |
| Estimated audience size | 1,102,072 |
Audience persona
The typical Sterling silver fan in Germany is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 254,692 | 1.06× |
| Bayern | 191,349 | 1.08× |
| Baden-Württemberg | 152,208 | 1.01× |
| Niedersachsen | 110,050 | 1.03× |
| Hessen | 83,705 | 1× |
| Sachsen | 60,738 | 1.12× |
| Berlin | 51,610 | 1.05× |
| Rheinland-Pfalz | 51,330 | 0.93× |
| Schleswig-Holstein | 39,583 | 1× |
| Brandenburg | 35,727 | 1.05× |
| Sachsen-Anhalt | 28,500 | 1× |
| Thüringen | 27,365 | 0.97× |
| Hamburg | 27,200 | 1.09× |
| Mecklenburg-Vorpommern | 18,925 | 0.9× |
| Saarland | 11,026 | 0.81× |
| Bremen | 8,497 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 10.7× | Food & Beverages |
| Information sensitivity | 9.63× | Technology & Electronics |
| Personalised Gifts | 3.28× | Home & Garden |
| Bank account | 3.3× | Business & Career |
| Cachorro | 3.83× | Pets & Animals |
| Mothercare | 2× | Kids & Family |
| Škoda Kodiaq | 2.05× | Cars & Mobility |
| Progressive rock | 1.53× | Music & Radio |
| Product design | 1.54× | Business & Career |
| Home Delivery | 2.6× | Food & Beverages |
| Commercial mortgage | 1.56× | Business & Career |
| Havok (band) | 6.59× | Music & Radio |
| Headhunters (film) | 3.57× | Movies & TV |
| Hachis Parmentier | 8.35× | Food & Beverages |
| Ireen Sheer | 1.67× | Music & Radio |
| Jaguar F-Pace | 3.75× | Cars & Mobility |
| Homesteading | 3.73× | Home & Garden |
| Janitor | 3.53× | Home & Garden |
| Picnic | 2.05× | Kids & Family |
| Liberace | 3.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.08 |
| Luxury Orientation | PREMIUM | 1.81 |
| Creativity | OPEN | 1.8 |
| Design Affinity | PREMIUM | 1.78 |
| Individualism | JOY | 1.68 |
| DIY Mentality | THRILL | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| India | 7.7% |
| Japan | 7.2% |
See Sterling silver audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sterling silver have in Germany?
Sterling silver has an estimated audience of 1,102,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sterling silver fans?
75.3% of Sterling silver fans are female, 24.7% are male, with an average age of 34.6 years.
Which brands do Sterling silver fans like most?
Sterling silver fans show strongest brand affinity for Hawesko (10.7×), Information sensitivity (9.63×), and Personalised Gifts (3.28×) over the country average.
Where do Sterling silver fans live in Germany?
Sterling silver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 254,692), Bayern (reach 191,349), and Baden-Württemberg (reach 152,208). These three regions account for the largest share of the active audience.
What other brands do Sterling silver fans also like?
Beyond Sterling silver itself, the audience over-indexes on Information sensitivity (9.63×), Personalised Gifts (3.28×), Bank account (3.3×), and Cachorro (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sterling silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.