Rascasse Audience Intelligence

Sterling silver Audience in Germany

A data profile of the people who buy, follow and care about Sterling silver in Germany — modelled from more than twelve digital signal sources. Sterling silver has an estimated audience of 1,102,072 people in Germany.

#2943among Topic in Germany#321in Fashion & Accessoires

The average Sterling silver fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Art jewelry, Handmade jewelry, Primark, with strongest over-indexing on Art jewelry (8.33× the country average).

Demographically, the Sterling silver audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sterling silver fan in Germany is more female, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for Art jewelry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sterling silver profile in Germany.

Audience size
1.1M
in Germany
Gender
75.3%♀
24.7% male
Age
34.6
average years
Country rank
#5978
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sterling silver fans

75.3% are female, 24.7% are male, average age 34.6.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Sterling silver audience in Germany
MetricValue
Female75.3%
Male24.7%
Average age34.6
Estimated audience size1,102,072
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Sterling silver audience in Germany
Age bracketShare%
16-1928%
20-2926%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Sterling silver audience comes from Germany.

Worldwide audience distribution share by country for Sterling silver
CountryShare
United States27.2%
India7.7%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sterling silver audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sterling silver fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K1.12×
02Berlin~50K1.09×
03Thüringen~30K1.05×
04Hamburg~30K1.05×
05Bayern~200K1.04×
06Schleswig-Holstein~40K1.03×
07Sachsen-Anhalt~30K1.03×
08Nordrhein-Westfalen~200K1.02×
09Brandenburg~40K1.02×
10Niedersachsen~100K1.01×
11Baden-Württemberg~100K0.99×
12Hessen~80K0.97×
13Mecklenburg-Vorpommern~20K0.97×
14Rheinland-Pfalz~50K0.94×
15Bremen~9K0.94×
16Saarland~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Sterling silver, Germany
0.90×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sterling silver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sterling silver audience
#·InterestCategoryAffinity×
01Bob RossMovies & TV9.22×
02Art jewelryFashion & Accessoires8.33×
03PARFUMDREAMSShopping6.48×
04ChloéFashion & Accessoires6.46×
05Tiffany & Co.Fashion & Accessoires5.34×
06CartierFashion & Accessoires5.20×
07Nail salonBeauty & Wellness4.60×
08Handmade jewelryFashion & Accessoires4.55×
09Robert RedfordMovies & TV4.21×
10PandoraFashion & Accessoires3.89×
11Unique GiftsShopping3.32×
12Designer clothingFashion & Accessoires3.29×
13Drop shippingShopping3.16×
14PrimarkShopping3.09×
15EtsyFashion & Accessoires2.96×
16BreuningerFashion & Accessoires2.35×
17HermèsFashion & Accessoires2.26×
18Do it yourself (DIY)Home & Garden1.96×
19AirbnbTravel & Leisure1.94×
20Luxury goodsFashion & Accessoires1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sterling silver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sterling silver audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.10×
Quality AwarenessPREMIUM2.06×
SustainabilityBALANCE2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sterling silver audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
PatriotismCONSERVATISM0.71×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sterling silver have in Germany?

Sterling silver has an estimated audience of 1,102,072 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sterling silver fans?

75.3% of Sterling silver fans are female, 24.7% are male, with an average age of 34.6 years.

03

Which brands do Sterling silver fans like most?

Sterling silver fans show strongest brand affinity for Art jewelry (8.33×), Handmade jewelry (4.55×), and Primark (3.09×) over the country average.

04

Where do Sterling silver fans live in Germany?

Sterling silver fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sterling silver fans also like?

Beyond Sterling silver itself, the audience over-indexes on Handmade jewelry (4.55×), Primark (3.09×), Drop shipping (3.16×), and Robert Redford (4.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sterling silver audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sterling silver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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