A data profile of the people who buy, follow and care about Dropkick Murphys in United States — modelled from more than twelve digital signal sources. Dropkick Murphys has an estimated audience of 869,757 people in United States.
The average Dropkick Murphys fan in United States is 41.3 years old, more male, and lives primarily in Massachusetts.
The audience is concentrated in Massachusetts, California, New York.
Top brand affinities include Pennywise (band), Sharks, Conviction (2010 film), with strongest over-indexing on Pennywise (band) (80.43× the country average).
Demographically, the Dropkick Murphys audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dropkick Murphys fan in United States is more male, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Pennywise (band).
The key figures that characterise the Dropkick Murphys profile in United States.
36.2% are female, 63.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 41.3 |
| Estimated audience size | 869,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 26% | |
| 40-49 | 27% | |
| 50+ | 18% |
of the worldwide Dropkick Murphys audience comes from United States.
| Country | Share |
|---|---|
| United States | 43.7% |
| United Kingdom | 14.2% |
| Germany | 11.6% |
Where the Dropkick Murphys audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~60K | 3.56× | |
| 02 | New Hampshire | ~10K | 2.65× | |
| 03 | Maine | ~8K | 2.41× | |
| 04 | Rhode Island | ~6K | 1.98× | |
| 05 | North Dakota | ~3K | 1.85× | |
| 06 | Vermont | ~3K | 1.82× | |
| 07 | Connecticut | ~20K | 1.72× | |
| 08 | Minnesota | ~20K | 1.31× | |
| 09 | Pennsylvania | ~40K | 1.28× | |
| 10 | Wisconsin | ~20K | 1.17× | |
| 11 | Iowa | ~9K | 1.15× | |
| 12 | Oregon | ~10K | 1.11× | |
| 13 | Colorado | ~20K | 1.10× | |
| 14 | Idaho | ~5K | 1.10× | |
| 15 | Nebraska | ~5K | 1.03× | |
| 16 | Washington, District of Columbia | ~3K | 1.03× | |
| 17 | Montana | ~3K | 1.03× | |
| 18 | Ohio | ~30K | 1.01× | |
| 19 | New Jersey | ~20K | 0.99× | |
| 20 | Washington | ~20K | 0.94× | |
| 21 | Utah | ~8K | 0.94× | |
| 22 | New York | ~50K | 0.91× | |
| 23 | Illinois | ~30K | 0.91× | |
| 24 | Missouri | ~10K | 0.85× | |
| 25 | Michigan | ~20K | 0.84× | |
| 26 | South Carolina | ~10K | 0.84× | |
| 27 | Kentucky | ~10K | 0.84× | |
| 28 | Delaware | ~2K | 0.84× | |
| 29 | Indiana | ~10K | 0.81× | |
| 30 | West Virginia | ~3K | 0.81× | |
| 31 | South Dakota | ~2K | 0.81× | |
| 32 | Virginia | ~20K | 0.78× | |
| 33 | Maryland | ~10K | 0.77× | |
| 34 | Nevada | ~7K | 0.77× | |
| 35 | Alaska | ~2K | 0.77× | |
| 36 | Kansas | ~5K | 0.76× | |
| 37 | North Carolina | ~20K | 0.75× | |
| 38 | Oklahoma | ~8K | 0.74× | |
| 39 | New Mexico | ~3K | 0.72× | |
| 40 | Tennessee | ~10K | 0.66× | |
| 41 | Florida | ~40K | 0.65× | |
| 42 | Arizona | ~10K | 0.65× | |
| 43 | Arkansas | ~5K | 0.62× | |
| 44 | California | ~60K | 0.61× | |
| 45 | Hawaii | ~2K | 0.56× | |
| 46 | Georgia | ~10K | 0.52× | |
| 47 | Mississippi | ~4K | 0.49× | |
| 48 | Alabama | ~6K | 0.48× | |
| 49 | Texas | ~40K | 0.46× | |
| 50 | Louisiana | ~5K | 0.45× |
The strongest cross-interests of the Dropkick Murphys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bridge City Sinners | Music & Radio | 114.08× | ||
| 02 | Flogging Molly | Music & Radio | 85.75× | ||
| 03 | Pennywise (band) | Music & Radio | 80.43× | ||
| 04 | Rancid (band) | Music & Radio | 69.88× | ||
| 05 | Descendents | Music & Radio | 65.84× | ||
| 06 | Conviction (2010 film) | Movie / TV Show / Series | 65.03× | ||
| 07 | Social Distortion | Music & Radio | 64.60× | ||
| 08 | Black Flag (band) | Music & Radio | 54.85× | ||
| 09 | NOFX | Music & Radio | 49.53× | ||
| 10 | The Offspring | Music & Radio | 41.45× | ||
| 11 | The Clash | Music & Radio | 39.33× | ||
| 12 | Ramones | Music & Radio | 38.19× | ||
| 13 | Bearings | Music & Radio | 32.70× | ||
| 14 | Sharks | Music & Radio | 29.54× | ||
| 15 | Belmont | Music & Radio | 24.06× | ||
| 16 | Athlete | Music & Radio | 13.07× | ||
| 17 | Ska | Music & Radio | 13.01× | ||
| 18 | PUP | Music & Radio | 12.74× | ||
| 19 | Post-punk | Music & Radio | 9.31× | ||
| 20 | Casey | Music & Radio | 8.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.67× | |
| Tradition | CONSERVATISM | 1.50× | |
| Mindfulness | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.00× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| Quality Awareness | PREMIUM | 1.01× |
Dropkick Murphys has an estimated audience of 869,757 people in United States, concentrated in Massachusetts and California.
36.2% of Dropkick Murphys fans are female, 63.8% are male, with an average age of 41.3 years.
Dropkick Murphys fans show strongest brand affinity for Pennywise (band) (80.43×), Sharks (29.54×), and Conviction (2010 film) (65.03×) over the country average.
Dropkick Murphys fans in United States are most concentrated in Massachusetts (reach ~60K), California (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Dropkick Murphys itself, the audience over-indexes on Sharks (29.54×), Conviction (2010 film) (65.03×), Descendents (65.84×), and Casey (8.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dropkick Murphys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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