Rascasse Audience Intelligence

Bearings Audience in United States

A data profile of the people who buy, follow and care about Bearings in United States — modelled from more than twelve digital signal sources. Bearings has an estimated audience of 887,900 people in United States.

#63among Punk in United States#5818among Person in United States#3373in Music & Radio

The average Bearings fan in United States is 27.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hayley Williams, Dropkick Murphys, Bowling for Soup, with strongest over-indexing on Hayley Williams (15.67× the country average).

Demographically, the Bearings audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bearings fan in United States is more female, around 27.0 years old, with strong Tradition tendencies and a notable affinity for Hayley Williams.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bearings profile in United States.

Audience size
888K
in United States
Gender
57.5%♀
42.5% male
Age
27.0
average years
Country rank
#25621
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bearings fans

57.5% are female, 42.5% are male, average age 27.0.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Bearings audience in United States
MetricValue
Female57.5%
Male42.5%
Average age27.0
Estimated audience size887,900
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Bearings audience in United States
Age bracketShare%
16-1950%
20-2933%
30-399%
40-495%
50+3%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Bearings audience comes from United States.

Worldwide audience distribution share by country for Bearings
CountryShare
United States32.5%
India16.3%
Indonesia8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bearings audience in United States is strongest.

Fig. 05

Top regions by affinity

Bearings fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.88×
02Alaska~2K1.20×
03Texas~80K1.17×
04Utah~9K1.16×
05Washington~20K1.15×
06Oregon~10K1.14×
07Idaho~5K1.14×
08Oklahoma~10K1.13×
09Kansas~7K1.13×
10Illinois~30K1.08×
11North Dakota~2K1.08×
12Iowa~7K1.07×
13Nebraska~4K1.07×
14South Dakota~2K1.06×
15Wisconsin~10K1.03×
16Hawaii~4K1.03×
17Montana~2K1.03×
18New Mexico~4K1.02×
19Indiana~20K1.00×
20Missouri~10K1.00×
21Vermont~1K1.00×
22Michigan~20K0.97×
23Arizona~20K0.97×
24Connecticut~8K0.97×
25Arkansas~7K0.97×
26Minnesota~10K0.96×
27Maine~3K0.96×
28Ohio~20K0.95×
29Virginia~20K0.95×
30Alabama~10K0.95×
31Louisiana~10K0.95×
32Georgia~20K0.93×
33North Carolina~20K0.93×
34Massachusetts~20K0.93×
35Colorado~10K0.93×
36Kentucky~10K0.93×
37Washington, District of Columbia~2K0.93×
38Nevada~7K0.92×
39South Carolina~10K0.91×
40West Virginia~3K0.90×
41Pennsylvania~20K0.89×
42New Jersey~20K0.89×
43New Hampshire~3K0.89×
44Mississippi~6K0.88×
45Florida~50K0.87×
46Tennessee~10K0.87×
47New York~40K0.85×
48Rhode Island~2K0.84×
49Delaware~2K0.83×
50Maryland~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Bearings, United States
0.80×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bearings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bearings audience
#·InterestCategoryAffinity×
01August Burns RedMusic & Radio52.59×
02Bowling for SoupMusic & Radio44.58×
03YellowcardMusic & Radio40.61×
04Dropkick MurphysMusic & Radio32.70×
05Good CharlotteMusic & Radio29.96×
06Jimmy Eat WorldMusic & Radio27.76×
07Sum 41Music & Radio24.64×
08Motionless in WhiteMusic & Radio24.44×
09Avenged SevenfoldMusic & Radio24.10×
10Falling in ReverseMusic & Radio22.86×
11Pierce the VeilMusic & Radio20.43×
12Panic! at the DiscoMusic & Radio15.99×
13Hayley WilliamsMusic & Radio15.67×
14Blink 182Music & Radio15.26×
15DeftonesMusic & Radio12.67×
16Goth subcultureFashion & Accessoires6.65×
17Ozzy OsbourneMusic & Radio6.54×
18Graphic novelLiterature6.50×
19PokémonGames4.45×
20BeetlejuiceMovies & TV3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bearings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bearings audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.89×
ExtroversionTHRILL1.82×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bearings audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Quality AwarenessPREMIUM0.63×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bearings have in United States?

Bearings has an estimated audience of 887,900 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bearings fans?

57.5% of Bearings fans are female, 42.5% are male, with an average age of 27.0 years.

03

Which brands do Bearings fans like most?

Bearings fans show strongest brand affinity for Hayley Williams (15.67×), Dropkick Murphys (32.7×), and Bowling for Soup (44.58×) over the country average.

04

Where do Bearings fans live in United States?

Bearings fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bearings fans also like?

Beyond Bearings itself, the audience over-indexes on Dropkick Murphys (32.7×), Bowling for Soup (44.58×), Pierce the Veil (20.43×), and Avenged Sevenfold (24.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in United States

See Bearings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bearings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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