Bearings Audience in United States
Bearings has an estimated audience of 757,123 people in United States. 49.8% are female, 50.2% are male, average age 31.4. Top brand affinities: Dog breed, Celtic mythology, Home construction, Kelli O'Hara, Gift registry.
Top brand affinities include Dog breed, Celtic mythology, Home construction, with strongest over-indexing on Dog breed (14.58× the country average). Demographically, the Bearings audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Bearings fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 31.4 |
| Estimated audience size | 757,123 |
Audience persona
The typical Bearings fan in United States is balanced, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 14.58× | Pets & Animals |
| Celtic mythology | 35.65× | Arts & Culture |
| Home construction | 3.88× | Home & Garden |
| Kelli O'Hara | 46.14× | Movies & TV |
| Gift registry | 22.33× | Kids & Family |
| Alaska | 2.37× | Travel & Leisure |
| Grinch | 5.44× | Movies & TV |
| Winemaking | 6.13× | Food & Beverages |
| Wim Hof | 17.19× | Sports |
| Goop | 7.08× | Internet & Social Media |
| Monmouth County, New Jersey | 11.09× | Travel & Leisure |
| No Escape (1994 film) | 12.13× | Movies & TV |
| Minnesota | 1.73× | Travel & Leisure |
| Nebraska | 2.63× | Travel & Leisure |
| 3D printing | 2.29× | Technology & Electronics |
| Vickie Guerrero | 13.45× | Business & Career |
| Fantasy Football | 10.47× | Internet & Social Media |
| Vocal harmony | 3.75× | Music & Radio |
| Home staging | 4.26× | Home & Garden |
| Jesse Plemons | 2.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.2 |
| Tradition | CONSERVATISM | 1.79 |
| Early Adopter Mentality | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.47 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| India | 17.5% |
| Indonesia | 9.4% |
See Bearings audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bearings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.