Descendents Audience in United States

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Descendents has an estimated audience of 636,712 people in United States. 38.0% are female, 62.0% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Home equity, Dog breed, Monmouth County, New Jersey, Winemaking, La Jolla.

The average Descendents fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Dog breed, Monmouth County, New Jersey, with strongest over-indexing on Home equity (20× the country average). Demographically, the Descendents audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Descendents fans

Demographic split for Descendents audience in United States
MetricValue
Female38.0%
Male62.0%
Average age38.9
Estimated audience size636,712

Audience persona

The typical Descendents fan in United States is more male, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Descendents in United States
RegionReachAffinity
California103,0901.47×
Texas48,8280.89×
New York37,5881.06×
Florida36,8740.86×
Pennsylvania23,8291.11×
Illinois22,2351.05×
Ohio19,8981.01×
North Carolina17,8390.93×
New Jersey16,9101.04×
Georgia16,3110.83×
Michigan15,6120.94×
Arizona15,3861.18×
Virginia15,1070.97×
Washington14,5781.14×
Massachusetts13,8591.1×
Colorado13,6841.36×
Oregon11,6741.6×
Missouri11,2661.1×
Tennessee11,1600.87×
Maryland11,0461.01×
Indiana10,0630.87×
Minnesota9,5311.04×
Wisconsin8,7160.91×
Kentucky8,1721.02×
Nevada7,9741.29×
Utah7,6771.35×
South Carolina6,9630.73×
Connecticut6,4941.02×
Alabama6,4910.73×
Oklahoma6,2380.88×
Louisiana5,9370.72×
Kansas5,4921.09×
Iowa4,5850.87×
Arkansas4,1240.79×
Idaho3,9221.23×
Nebraska3,6401.14×
New Mexico3,2571.02×
Mississippi3,1330.6×
Hawaii2,6980.99×
New Hampshire2,6441.05×
West Virginia2,5860.87×
Montana2,5621.45×
Rhode Island2,5531.26×
Maine1,8910.83×
Washington, District of Columbia1,8260.95×
Delaware1,5470.88×
South Dakota1,0540.72×
Vermont1,0490.94×
Alaska9980.73×
North Dakota8360.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Descendents audience
BrandAffinityCategory
Home equity20×Home & Garden
Dog breed7.25×Pets & Animals
Monmouth County, New Jersey25.34×Travel & Leisure
Winemaking10.93×Food & Beverages
La Jolla20×Travel & Leisure
Gift registry26.01×Kids & Family
Minnesota3.21×Travel & Leisure
Vickie Guerrero26.45×Business & Career
Grinch6.81×Movies & TV
Alaska2.62×Travel & Leisure
Justice4.11×Politics & Society
Kelli O'Hara23.31×Movies & TV
Vocal harmony5.98×Music & Radio
Clondalkin112.61×Business & Career
Captain America (1990 film)5.28×Movies & TV
Goop6.12×Internet & Social Media
Celtic mythology10.91×Arts & Culture
Home Delivery3.44×Food & Beverages
3D printing2.78×Technology & Electronics
No Escape (1994 film)12.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Descendents audience
TraitClusterScore
ExtroversionTHRILL1.94
Early Adopter MentalityPOWER1.71
TraditionCONSERVATISM1.57
Urban LifestyleOPEN1.53
LGBTQ+ IdentityOPEN1.43
IndividualismJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Descendents
CountryShare
United States58.9%
Canada6.6%
Germany4.4%

See Descendents audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Descendents have in United States?

Descendents has an estimated audience of 636,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Descendents fans?

38.0% of Descendents fans are female, 62.0% are male, with an average age of 38.9 years.

Which brands do Descendents fans like most?

Descendents fans show strongest brand affinity for Home equity (20×), Dog breed (7.25×), and Monmouth County, New Jersey (25.34×) over the country average.

Where do Descendents fans live in United States?

Descendents fans in United States are most concentrated in California (reach 103,090), Texas (reach 48,828), and New York (reach 37,588). These three regions account for the largest share of the active audience.

What other brands do Descendents fans also like?

Beyond Descendents itself, the audience over-indexes on Dog breed (7.25×), Monmouth County, New Jersey (25.34×), Winemaking (10.93×), and La Jolla (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Descendents. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.