A data profile of the people who buy, follow and care about Knowledge in Denmark — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 1,757,156 people in Denmark.
Knowledge has an estimated audience of 1,757,156 people in Denmark. 59.7% are female, 40.3% are male, average age 44.5. Top brand affinities: Novo Nordisk, Self-esteem, Intersport, Video hosting service, Self-confidence.
Top brand affinities include Novo Nordisk, Self-esteem, Intersport, with strongest over-indexing on Novo Nordisk (1.54× the country average).
Demographically, the Knowledge audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Knowledge fan in Denmark is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Novo Nordisk.
The key figures that characterise the Knowledge profile in Denmark.
59.7% are female, 40.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.5 |
| Estimated audience size | 1,757,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Knowledge audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dumbbell | Sports | 1.83× | ||
| 02 | Biochemistry | Business & Career | 1.80× | ||
| 03 | Self-confidence | Health | 1.75× | ||
| 04 | Backpack | Fashion & Accessoires | 1.64× | ||
| 05 | Self-esteem | Health | 1.63× | ||
| 06 | Novo Nordisk | Health | 1.54× | ||
| 07 | Intersport | Shopping | 1.54× | ||
| 08 | Cholesterol | Food & Beverages | 1.54× | ||
| 09 | Hair coloring | Beauty & Wellness | 1.54× | ||
| 10 | Facial | Beauty & Wellness | 1.54× | ||
| 11 | Horoscope | Health | 1.54× | ||
| 12 | British hip hop | Music & Radio | 1.54× | ||
| 13 | Country rap | Music & Radio | 1.54× | ||
| 14 | Chicano rap | Music & Radio | 1.54× | ||
| 15 | Japanese hip hop | Music & Radio | 1.52× | ||
| 16 | Video hosting service | Technology & Electronics | 1.51× | ||
| 17 | Picture book | Literature | 1.51× | ||
| 18 | Collagen | Beauty & Wellness | 1.51× | ||
| 19 | Diary | Kids & Family | 1.51× | ||
| 20 | Videotelephony | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Career Orientation | POWER | 1.31× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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