A data profile of the people who buy, follow and care about Knowledge in Argentina — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 2,656,436 people in Argentina.
Knowledge has an estimated audience of 2,656,436 people in Argentina. 60.4% are female, 39.6% are male, average age 39.4.
Demographically, the Knowledge audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Tradition, Spirituality.
The key figures that characterise the Knowledge profile in Argentina.
60.4% are female, 39.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.4 |
| Estimated audience size | 2,656,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Knowledge audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.18× | |
| Spirituality | BALANCE | 1.15× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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