A data profile of the people who buy, follow and care about Catawiki in Netherlands — modelled from more than twelve digital signal sources. Catawiki has an estimated audience of 1,552,661 people in Netherlands.
The average Catawiki fan in Netherlands is 46.7 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Shopping and fashion, Game consoles, Max Verstappen, with strongest over-indexing on Shopping and fashion (5.29× the country average).
Demographically, the Catawiki audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Career Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Catawiki fan in Netherlands is more male, around 46.7 years old, with strong Career Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Catawiki profile in Netherlands.
37.0% are female, 63.0% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 46.7 |
| Estimated audience size | 1,552,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 37% |
Where the Catawiki audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Drenthe | ~60K | 1.17× | |
| 02 | Limburg | ~100K | 1.09× | |
| 03 | Gelderland | ~200K | 1.04× | |
| 04 | North Holland | ~300K | 1.01× | |
| 05 | North Brabant | ~200K | 1.01× | |
| 06 | Overijssel | ~100K | 1.00× | |
| 07 | Friesland | ~60K | 1.00× | |
| 08 | Zuid-Holland | ~400K | 0.97× | |
| 09 | Groningen | ~50K | 0.89× | |
| 10 | Flevoland | ~40K | 0.81× |
The strongest cross-interests of the Catawiki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 5.29× | ||
| 02 | Game consoles | Technology & Electronics | 5.29× | ||
| 03 | Love & Sex | Kids & Family | 5.29× | ||
| 04 | Vodafone | Technology & Electronics | 4.30× | ||
| 05 | EBay | Shopping | 3.68× | ||
| 06 | Real estate broker | Home & Garden | 3.57× | ||
| 07 | Energy | Home & Garden | 2.87× | ||
| 08 | Documentary movies | Movies & TV | 2.87× | ||
| 09 | Home Appliances | Home & Garden | 2.68× | ||
| 10 | AliExpress | Shopping | 2.56× | ||
| 11 | Rock music | Music & Radio | 2.21× | ||
| 12 | Lidl | Shopping | 2.05× | ||
| 13 | Comedy movies | Movies & TV | 2.04× | ||
| 14 | Pop music | Music & Radio | 1.94× | ||
| 15 | Max Verstappen | Sports | 1.84× | ||
| 16 | Toto (band) | Music & Radio | 1.76× | ||
| 17 | Cooking | Food & Beverages | 1.76× | ||
| 18 | Rabobank | Business & Career | 1.72× | ||
| 19 | Hornbach | Shopping | 1.61× | ||
| 20 | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.81× | |
| Indulgence | JOY | 1.61× | |
| Individualism | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.88× | |
| DIY Mentality | THRILL | 0.90× |
Catawiki's target market in Netherlands covers an estimated 1,552,661 people, concentrated in Zuid-Holland and North Holland.
37.0% of the Catawiki audience are female, 63.0% are male, with an average age of 46.7 years.
Catawiki fans show strongest brand affinity for Shopping and fashion (5.29×), Game consoles (5.29×), and Max Verstappen (1.84×) over the country average.
Catawiki fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Catawiki itself, the audience over-indexes on Game consoles (5.29×), Max Verstappen (1.84×), Vodafone (4.3×), and AliExpress (2.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Catawiki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.