Rascasse Audience Intelligence

Pensions in Germany Audience in Germany

A data profile of the people who buy, follow and care about Pensions in Germany in Germany — modelled from more than twelve digital signal sources. Pensions in Germany has an estimated audience of 1,120,862 people in Germany.

#2918among Topic in Germany#244in Politics & Society

The average Pensions in Germany fan in Germany is 45.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include dB’s, Shopping, FIFA World Cup, with strongest over-indexing on dB’s (1.56× the country average).

Demographically, the Pensions in Germany audience skews more male with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pensions in Germany fan in Germany is more male, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for dB’s.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pensions in Germany profile in Germany.

Audience size
1.1M
in Germany
Gender
43.2%♀
56.8% male
Age
45.4
average years
Country rank
#5895
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pensions in Germany fans

43.2% are female, 56.8% are male, average age 45.4.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for Pensions in Germany audience in Germany
MetricValue
Female43.2%
Male56.8%
Average age45.4
Estimated audience size1,120,862
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Pensions in Germany audience in Germany
Age bracketShare%
16-194%
20-2915%
30-3923%
40-4928%
50+30%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Pensions in Germany audience comes from Germany.

Worldwide audience distribution share by country for Pensions in Germany
CountryShare
Germany26.3%
Taiwan26.2%
Brazil19.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pensions in Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pensions in Germany fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.43×
02Bremen~10K1.25×
03Saarland~20K1.12×
04Bayern~200K1.05×
05Hessen~90K1.04×
06Hamburg~30K1.01×
07Mecklenburg-Vorpommern~20K0.98×
08Sachsen-Anhalt~30K0.96×
09Thüringen~30K0.95×
10Rheinland-Pfalz~50K0.93×
11Brandenburg~30K0.92×
12Schleswig-Holstein~40K0.89×
13Baden-Württemberg~100K0.87×
14Sachsen~50K0.84×
15Niedersachsen~80K0.74×
16Nordrhein-Westfalen~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Pensions in Germany, Germany
0.68×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pensions in Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pensions in Germany audience
#·InterestCategoryAffinity×
01PensionBusiness & Career4.74×
02REWEShopping2.17×
03Real estateBusiness & Career2.14×
04EdekaShopping2.02×
05Do it yourself (DIY)Home & Garden1.96×
06SoccerSports1.94×
07AutomobilesCars & Mobility1.94×
08FamilyKids & Family1.85×
09YouTubeMovies & TV1.84×
10Discount storesShopping1.77×
11Borussia DortmundSports1.74×
12BusinessBusiness & Career1.73×
13FIFA World CupSports1.72×
14Physical fitnessSports1.72×
15InstagramInternet & Social Media1.69×
16Online shoppingShopping1.63×
17BeautyBeauty & Wellness1.63×
18ShoppingShopping1.61×
19DesignHome & Garden1.61×
20dB’sMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pensions in Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pensions in Germany audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.81×
Family OrientationCONSERVATISM1.60×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pensions in Germany audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.95×
TraditionCONSERVATISM0.96×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pensions in Germany have in Germany?

Pensions in Germany has an estimated audience of 1,120,862 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Pensions in Germany fans?

43.2% of Pensions in Germany fans are female, 56.8% are male, with an average age of 45.4 years.

03

Which brands do Pensions in Germany fans like most?

Pensions in Germany fans show strongest brand affinity for dB’s (1.56×), Shopping (1.61×), and FIFA World Cup (1.72×) over the country average.

04

Where do Pensions in Germany fans live in Germany?

Pensions in Germany fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pensions in Germany fans also like?

Beyond Pensions in Germany itself, the audience over-indexes on Shopping (1.61×), FIFA World Cup (1.72×), REWE (2.17×), and Pension (4.74×) compared to the Germany average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Pensions in Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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