Pensions in Germany Audience in Germany
Pensions in Germany has an estimated audience of 1,120,862 people in Germany. 43.2% are female, 56.8% are male, average age 45.4. Top regions: Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, Shopping, REWE, Pension, Soccer.
The average Pensions in Germany fan in Germany is 45.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, Shopping, REWE, with strongest over-indexing on Borussia Dortmund (1.74× the country average). Demographically, the Pensions in Germany audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Pensions in Germany fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 45.4 |
| Estimated audience size | 1,120,862 |
Audience persona
The typical Pensions in Germany fan in Germany is more male, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 206,722 | 1.15× |
| Berlin | 159,210 | 3.18× |
| Nordrhein-Westfalen | 149,823 | 0.61× |
| Baden-Württemberg | 133,660 | 0.87× |
| Hessen | 95,843 | 1.12× |
| Niedersachsen | 39,800 | 0.37× |
| Rheinland-Pfalz | 37,893 | 0.67× |
| Sachsen | 26,538 | 0.48× |
| Hamburg | 26,044 | 1.03× |
| Brandenburg | 21,488 | 0.62× |
| Thüringen | 20,888 | 0.73× |
| Sachsen-Anhalt | 20,286 | 0.7× |
| Schleswig-Holstein | 19,789 | 0.49× |
| Mecklenburg-Vorpommern | 18,692 | 0.87× |
| Saarland | 17,737 | 1.29× |
| Bremen | 17,406 | 1.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.74× | Sports |
| Shopping | 1.61× | Shopping |
| REWE | 2.17× | Shopping |
| Pension | 4.74× | Business & Career |
| Soccer | 1.94× | Sports |
| YouTube | 1.84× | Movies & TV |
| Business | 1.73× | Business & Career |
| Online shopping | 1.63× | Shopping |
| Design | 1.61× | Home & Garden |
| Beauty | 1.63× | Beauty & Wellness |
| Automobiles | 1.94× | Cars & Mobility |
| Real estate | 2.14× | Business & Career |
| Family | 1.85× | Kids & Family |
| Edeka | 2.02× | Shopping |
| 1.69× | Internet & Social Media | |
| Discount stores | 1.77× | Shopping |
| Do it yourself (DIY) | 1.96× | Home & Garden |
| Physical fitness | 1.72× | Sports |
| Comedy movies | 2.05× | Movies & TV |
| Hornbach | 2.2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.97 |
| Career Orientation | POWER | 1.58 |
| Need for Security | CONSERVATISM | 1.51 |
| Patriotism | CONSERVATISM | 1.39 |
| Family Orientation | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.3% |
| Taiwan | 26.2% |
| Brazil | 19.0% |
See Pensions in Germany audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pensions in Germany have in Germany?
Pensions in Germany has an estimated audience of 1,120,862 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Pensions in Germany fans?
43.2% of Pensions in Germany fans are female, 56.8% are male, with an average age of 45.4 years.
Which brands do Pensions in Germany fans like most?
Pensions in Germany fans show strongest brand affinity for Borussia Dortmund (1.74×), Shopping (1.61×), and REWE (2.17×) over the country average.
Where do Pensions in Germany fans live in Germany?
Pensions in Germany fans in Germany are most concentrated in Bayern (reach 206,722), Berlin (reach 159,210), and Nordrhein-Westfalen (reach 149,823). These three regions account for the largest share of the active audience.
What other brands do Pensions in Germany fans also like?
Beyond Pensions in Germany itself, the audience over-indexes on Shopping (1.61×), REWE (2.17×), Pension (4.74×), and Soccer (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pensions in Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.