Rascasse Audience Intelligence

Amazon rainforest Audience in Germany

A data profile of the people who buy, follow and care about Amazon rainforest in Germany — modelled from more than twelve digital signal sources. Amazon rainforest has an estimated audience of 257,163 people in Germany.

#183among Region in Germany#1869among POI in Germany#1578in Travel & Leisure

The average Amazon rainforest fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Voting, Jane Goodall, Political science, with strongest over-indexing on Voting (28.45× the country average).

Demographically, the Amazon rainforest audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amazon rainforest fan in Germany is balanced, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Voting.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon rainforest profile in Germany.

Audience size
257K
in Germany
Gender
52.2%♀
47.8% male
Age
39.6
average years
Country rank
#19289
POI in Germany
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amazon rainforest fans

52.2% are female, 47.8% are male, average age 39.6.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Amazon rainforest audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age39.6
Estimated audience size257,163
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Amazon rainforest audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Amazon rainforest audience comes from Germany.

Worldwide audience distribution share by country for Amazon rainforest
CountryShare
Peru14.7%
Brazil14.1%
United States12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon rainforest audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amazon rainforest fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.21×
02Hessen~20K1.12×
03Schleswig-Holstein~10K1.11×
04Bremen~2K1.08×
05Berlin~10K1.07×
06Baden-Württemberg~40K1.05×
07Thüringen~7K1.02×
08Nordrhein-Westfalen~60K0.99×
09Hamburg~6K0.99×
10Bayern~40K0.98×
11Niedersachsen~20K0.98×
12Rheinland-Pfalz~10K0.98×
13Mecklenburg-Vorpommern~5K0.94×
14Brandenburg~7K0.93×
15Sachsen-Anhalt~6K0.91×
16Saarland~3K0.91×
Fig. 06

Affinity by region

Affinity by region — Amazon rainforest, Germany
0.91×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon rainforest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon rainforest audience
#·InterestCategoryAffinity×
01Machu PicchuTravel & Leisure33.89×
02Panama CityTravel & Leisure32.66×
03Rainforest AlliancePolitics & Society29.86×
04VotingPolitics & Society28.45×
05Jane GoodallPets & Animals15.77×
06BoliviaTravel & Leisure15.08×
07Chili pepperFood & Beverages11.88×
08Political scienceBusiness & Career7.79×
09Adventure parkKids & Family7.62×
10UEFA European ChampionshipSports6.23×
11MeteorologyHome & Garden4.96×
12Non-alcoholic beverageFood & Beverages4.72×
13Ski resortTravel & Leisure3.17×
14HugendubelShopping3.15×
15Public transportCars & Mobility3.11×
16NatureHome & Garden2.68×
17FamilyKids & Family2.50×
18VacationsTravel & Leisure2.23×
19TagesschauMovies & TV2.11×
20GermanyTravel & Leisure1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon rainforest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon rainforest audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.96×
IndividualismJOY1.94×
MindfulnessBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon rainforest audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
Luxury OrientationPREMIUM0.66×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amazon rainforest have in Germany?

Amazon rainforest has an estimated audience of 257,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Amazon rainforest fans?

52.2% of Amazon rainforest fans are female, 47.8% are male, with an average age of 39.6 years.

03

Which brands do Amazon rainforest fans like most?

Amazon rainforest fans show strongest brand affinity for Voting (28.45×), Jane Goodall (15.77×), and Political science (7.79×) over the country average.

04

Where do Amazon rainforest fans live in Germany?

Amazon rainforest fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon rainforest fans also like?

Beyond Amazon rainforest itself, the audience over-indexes on Jane Goodall (15.77×), Political science (7.79×), Panama City (32.66×), and Family (2.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Amazon rainforest audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amazon rainforest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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