Rascasse Audience Intelligence

Amazon rainforest Audience in United States

A data profile of the people who buy, follow and care about Amazon rainforest in United States — modelled from more than twelve digital signal sources. Amazon rainforest has an estimated audience of 2,817,203 people in United States.

#119among Region in United States#809among POI in United States#870in Travel & Leisure

The average Amazon rainforest fan in United States is 40.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Stephen Hawking, WhatsApp, Machu Picchu, with strongest over-indexing on Stephen Hawking (7.56× the country average).

Demographically, the Amazon rainforest audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon rainforest fan in United States is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stephen Hawking.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon rainforest profile in United States.

Audience size
2.8M
in United States
Gender
49.9%♀
50.1% male
Age
40.5
average years
Country rank
#10834
POI in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amazon rainforest fans

49.9% are female, 50.1% are male, average age 40.5.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Amazon rainforest audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.5
Estimated audience size2,817,203
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Amazon rainforest audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Amazon rainforest audience comes from United States.

Worldwide audience distribution share by country for Amazon rainforest
CountryShare
Peru14.7%
Brazil14.1%
United States12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon rainforest audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon rainforest fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.42×
02Texas~300K1.41×
03North Dakota~7K1.27×
04South Dakota~8K1.19×
05Kansas~30K1.17×
06Oklahoma~40K1.15×
07Connecticut~30K1.15×
08Nebraska~20K1.15×
09South Carolina~50K1.14×
10Pennsylvania~100K1.10×
11Illinois~100K1.08×
12New Jersey~80K1.08×
13Virginia~70K1.07×
14Minnesota~40K1.07×
15Iowa~20K1.07×
16California~300K1.05×
17Washington~60K1.05×
18Missouri~50K1.04×
19Wisconsin~40K1.03×
20Michigan~70K1.02×
21Arizona~60K1.02×
22Massachusetts~60K1.02×
23Indiana~50K1.02×
24Utah~30K1.02×
25North Carolina~90K1.01×
26New York~200K1.00×
27Mississippi~20K1.00×
28Colorado~40K0.99×
29Louisiana~40K0.97×
30Maryland~50K0.96×
31Idaho~10K0.96×
32Delaware~7K0.95×
33Oregon~30K0.94×
34Hawaii~10K0.94×
35Kentucky~30K0.93×
36Nevada~30K0.93×
37Arkansas~20K0.92×
38New Hampshire~10K0.91×
39Washington, District of Columbia~8K0.91×
40Ohio~80K0.89×
41New Mexico~10K0.89×
42Alabama~30K0.88×
43Maine~9K0.88×
44Alaska~5K0.88×
45Florida~200K0.87×
46Montana~7K0.87×
47West Virginia~10K0.86×
48Rhode Island~8K0.85×
49Vermont~4K0.85×
50Tennessee~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Amazon rainforest, United States
0.79×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon rainforest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon rainforest audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure23.19×
02Shedd AquariumTravel & Leisure16.97×
03Machu PicchuTravel & Leisure14.67×
04Stephen HawkingBusiness & Career7.56×
05Atlético MadridSports7.42×
06Benny BlancoMusic & Radio6.39×
07Cillian MurphyMovies & TV6.28×
08Web serverTechnology & Electronics4.12×
09Liga MXSports4.02×
10WhatsAppInternet & Social Media3.32×
11Public transportCars & Mobility2.56×
12Detroit TigersSports2.19×
13GeneticsKids & Family1.96×
14Facebook MessengerInternet & Social Media1.93×
15The UPS StoreShopping1.84×
16United States Postal ServiceBusiness & Career1.73×
17Google MapsInternet & Social Media1.64×
18Trader Joe'sShopping1.62×
19Instant messagingInternet & Social Media1.58×
20MSNNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon rainforest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon rainforest audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.71×
PatriotismCONSERVATISM1.71×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon rainforest audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Luxury OrientationPREMIUM0.69×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amazon rainforest have in United States?

Amazon rainforest has an estimated audience of 2,817,203 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Amazon rainforest fans?

49.9% of Amazon rainforest fans are female, 50.1% are male, with an average age of 40.5 years.

03

Which brands do Amazon rainforest fans like most?

Amazon rainforest fans show strongest brand affinity for Stephen Hawking (7.56×), WhatsApp (3.32×), and Machu Picchu (14.67×) over the country average.

04

Where do Amazon rainforest fans live in United States?

Amazon rainforest fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon rainforest fans also like?

Beyond Amazon rainforest itself, the audience over-indexes on WhatsApp (3.32×), Machu Picchu (14.67×), Cillian Murphy (6.28×), and Web server (4.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Amazon rainforest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon rainforest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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