Amazon rainforest Audience in United States

Amazon rainforest has an estimated audience of 2,817,203 people in United States. 49.9% are female, 50.1% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Amazon rainforest fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Amazon rainforest audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Amazon rainforest fans

Demographic split for Amazon rainforest audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.5
Estimated audience size2,817,203

Audience persona

The typical Amazon rainforest fan in United States is balanced, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Amazon rainforest in United States
RegionReachAffinity
California349,1481.13×
Texas301,7361.25×
Florida199,5241.05×
New York189,4261.2×
Georgia111,4311.28×
Illinois106,1061.13×
Pennsylvania96,2541.01×
North Carolina85,5751.01×
New Jersey80,4111.12×
Ohio79,5730.92×
Michigan78,0071.06×
Virginia76,5941.12×
Washington68,3601.21×
Massachusetts64,3701.16×
Arizona63,5531.1×
Indiana54,8701.07×
Tennessee50,7700.9×
Maryland49,6821.03×
Missouri49,0001.08×
Colorado45,2401.02×
Minnesota42,2381.05×
Wisconsin40,1560.95×
South Carolina38,6330.91×
Louisiana36,2011×
Alabama34,5020.88×
Oregon32,0290.99×
Oklahoma31,3491×
Connecticut31,0341.1×
Kentucky30,8530.87×
Utah28,0201.11×
Nevada26,2110.96×
Iowa24,6721.06×
Kansas23,7211.07×
Mississippi22,1880.96×
Arkansas19,6600.85×
Nebraska14,4361.02×
New Mexico12,8070.91×
Idaho12,5550.89×
Hawaii11,8270.98×
West Virginia11,6610.89×
New Hampshire10,0360.9×
Washington, District of Columbia9,7631.15×
Maine8,2580.82×
Rhode Island7,8500.88×
North Dakota6,7891.17×
Delaware6,2560.8×
South Dakota6,1610.95×
Montana5,8320.75×
Alaska5,0880.84×
Vermont4,0270.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon rainforest audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.97×News
Charles, Prince of Wales18.87×Politics & Society
Jane Goodall7.81×Pets & Animals
Staples (Canada)3.43×Business & Career
Alianza Lima22.54×Sports
United States Postal Service2.46×Business & Career
Benny Blanco8.21×Music & Radio
Machu Picchu16.81×Travel & Leisure
Liga MX4.97×Sports
Nature1.7×Home & Garden
Planet Fitness2.05×Sports
Google Flights2.9×Travel & Leisure
Natural history museum13.52×Arts & Culture
Real Madrid C.F.2.36×Sports
Mexico2.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon rainforest audience
TraitClusterScore
MindfulnessBALANCE1.49
SpiritualityBALANCE1.44
Social Media UsageJOY1.39
Convenience OrientationPREMIUM1.32
Healthy LifestyleBALANCE1.3
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Amazon rainforest
CountryShare
Peru14.7%
Brazil14.1%
United States12.7%

See Amazon rainforest audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Amazon rainforest have in United States?

Amazon rainforest has an estimated audience of 2,817,203 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon rainforest fans?

49.9% of Amazon rainforest fans are female, 50.1% are male, with an average age of 40.5 years.

Which brands do Amazon rainforest fans like most?

Amazon rainforest fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Amazon rainforest fans live in United States?

Amazon rainforest fans in United States are most concentrated in California (reach 349,148), Texas (reach 301,736), and Florida (reach 199,524). These three regions account for the largest share of the active audience.

What other brands do Amazon rainforest fans also like?

Beyond Amazon rainforest itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon rainforest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.