Autonomy Audience in Germany
Autonomy has an estimated audience of 867,589 people in Germany. 62.9% are female, 37.1% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solo climbing, Preacher (comics), Christmas Gift, Pillow, Stradivarius.
The average Autonomy fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solo climbing, Preacher (comics), Christmas Gift, with strongest over-indexing on Solo climbing (7.14× the country average). Demographically, the Autonomy audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Autonomy fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.9 |
| Estimated audience size | 867,589 |
Audience persona
The typical Autonomy fan in Germany is more female, around 45.9 years old, with strong Individualism tendencies and a notable affinity for Solo climbing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,193 | 1.15× |
| Bayern | 127,606 | 0.92× |
| Baden-Württemberg | 117,550 | 0.99× |
| Niedersachsen | 107,764 | 1.28× |
| Hessen | 69,062 | 1.04× |
| Rheinland-Pfalz | 45,605 | 1.05× |
| Sachsen | 40,143 | 0.94× |
| Berlin | 36,016 | 0.93× |
| Schleswig-Holstein | 32,234 | 1.03× |
| Brandenburg | 24,070 | 0.89× |
| Hamburg | 22,488 | 1.15× |
| Sachsen-Anhalt | 19,731 | 0.88× |
| Thüringen | 19,620 | 0.89× |
| Mecklenburg-Vorpommern | 13,650 | 0.82× |
| Saarland | 8,894 | 0.83× |
| Bremen | 8,887 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solo climbing | 7.14× | Sports |
| Preacher (comics) | 10.94× | Literature |
| Christmas Gift | 2.43× | Kids & Family |
| Pillow | 1.9× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| 3D printing | 2.55× | Technology & Electronics |
| Israel | 2.13× | Travel & Leisure |
| Este, Veneto | 2.61× | Travel & Leisure |
| Parma | 5.87× | Travel & Leisure |
| Volvo V60 | 4.09× | Cars & Mobility |
| Urban horticulture | 1.5× | Home & Garden |
| Esra Erol | 4.37× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 3.05× | Politics & Society |
| Euphonium | 7.58× | Music & Radio |
| Hauptschule | 5.29× | Kids & Family |
| Minestrone | 1.7× | Food & Beverages |
| Geothermal heating | 3.34× | Home & Garden |
| Eco Friendly Living | 2.43× | Home & Garden |
| Molly Hatchet | 8.1× | Music & Radio |
| Zagreb | 2.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.23 |
| Community Orientation | OPEN | 1.78 |
| Early Adopter Mentality | POWER | 1.65 |
| Convenience Orientation | PREMIUM | 1.64 |
| Tradition | CONSERVATISM | 1.57 |
| Spirituality | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| Brazil | 6.2% |
| Italy | 4.9% |
See Autonomy audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Autonomy have in Germany?
Autonomy has an estimated audience of 867,589 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Autonomy fans?
62.9% of Autonomy fans are female, 37.1% are male, with an average age of 45.9 years.
Which brands do Autonomy fans like most?
Autonomy fans show strongest brand affinity for Solo climbing (7.14×), Preacher (comics) (10.94×), and Christmas Gift (2.43×) over the country average.
Where do Autonomy fans live in Germany?
Autonomy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,193), Bayern (reach 127,606), and Baden-Württemberg (reach 117,550). These three regions account for the largest share of the active audience.
What other brands do Autonomy fans also like?
Beyond Autonomy itself, the audience over-indexes on Preacher (comics) (10.94×), Christmas Gift (2.43×), Pillow (1.9×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Autonomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.