Rascasse Audience Intelligence

Autonomy Audience in Germany

A data profile of the people who buy, follow and care about Autonomy in Germany — modelled from more than twelve digital signal sources. Autonomy has an estimated audience of 867,589 people in Germany.

#3432among Topic in Germany#332in Politics & Society

The average Autonomy fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Individualism, Tagesschau, Der Tagesspiegel, with strongest over-indexing on Individualism (14.57× the country average).

Demographically, the Autonomy audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Autonomy fan in Germany is more female, around 45.9 years old, with strong Individualism tendencies and a notable affinity for Individualism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Autonomy profile in Germany.

Audience size
868K
in Germany
Gender
62.9%♀
37.1% male
Age
45.9
average years
Country rank
#7368
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Autonomy fans

62.9% are female, 37.1% are male, average age 45.9.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Autonomy audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age45.9
Estimated audience size867,589
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Autonomy audience in Germany
Age bracketShare%
16-195%
20-2913%
30-3922%
40-4927%
50+32%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Autonomy audience comes from Germany.

Worldwide audience distribution share by country for Autonomy
CountryShare
United States35.2%
Brazil6.2%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Autonomy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Autonomy fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.21×
02Bremen~9K1.16×
03Hamburg~20K1.13×
04Nordrhein-Westfalen~200K1.10×
05Hessen~70K1.09×
06Rheinland-Pfalz~40K1.03×
07Schleswig-Holstein~30K1.03×
08Berlin~40K1.01×
09Baden-Württemberg~100K0.97×
10Sachsen~40K0.96×
11Bayern~100K0.95×
12Thüringen~20K0.94×
13Sachsen-Anhalt~20K0.93×
14Brandenburg~20K0.91×
15Saarland~10K0.90×
16Mecklenburg-Vorpommern~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Autonomy, Germany
0.87×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Autonomy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Autonomy audience
#·InterestCategoryAffinity×
01IndividualismPolitics & Society14.57×
02Karl MarxLiterature8.68×
03Non-alcoholic beverageFood & Beverages6.83×
04Junge WeltNews6.78×
05Ryan GoslingMovies & TV5.83×
06FirefoxInternet & Social Media5.53×
07Sandra BullockMovies & TV5.30×
08Political scienceBusiness & Career4.85×
09Der TagesspiegelNews3.97×
10Junge FreiheitNews3.57×
11Public transportCars & Mobility3.00×
12Online newspaperNews2.84×
13RedditInternet & Social Media2.66×
14Child developmentBusiness & Career2.51×
15Self careHealth2.50×
16TagesschauMovies & TV2.42×
17NatureHome & Garden2.21×
18VacationsTravel & Leisure2.13×
19Müller (company)Food & Beverages2.05×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Autonomy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Autonomy audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.44×
SpiritualityBALANCE2.08×
Community OrientationOPEN1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Autonomy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
Luxury OrientationPREMIUM0.67×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Autonomy have in Germany?

Autonomy has an estimated audience of 867,589 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Autonomy fans?

62.9% of Autonomy fans are female, 37.1% are male, with an average age of 45.9 years.

03

Which brands do Autonomy fans like most?

Autonomy fans show strongest brand affinity for Individualism (14.57×), Tagesschau (2.42×), and Der Tagesspiegel (3.97×) over the country average.

04

Where do Autonomy fans live in Germany?

Autonomy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Autonomy fans also like?

Beyond Autonomy itself, the audience over-indexes on Tagesschau (2.42×), Der Tagesspiegel (3.97×), Non-alcoholic beverage (6.83×), and Political science (4.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Autonomy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Autonomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →