A data profile of the people who buy, follow and care about Autonomy in United States — modelled from more than twelve digital signal sources. Autonomy has an estimated audience of 7,675,833 people in United States.
The average Autonomy fan in United States is 43.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Individualism, Karl Marx, Web server, with strongest over-indexing on Individualism (7.26× the country average).
Demographically, the Autonomy audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Autonomy fan in United States is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Individualism.
The key figures that characterise the Autonomy profile in United States.
61.3% are female, 38.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 43.2 |
| Estimated audience size | 7,675,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
Where the Autonomy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~1M | 1.19× | |
| 02 | Georgia | ~300K | 1.11× | |
| 03 | Virginia | ~200K | 1.10× | |
| 04 | Washington | ~200K | 1.10× | |
| 05 | North Carolina | ~300K | 1.09× | |
| 06 | North Dakota | ~20K | 1.09× | |
| 07 | Maryland | ~100K | 1.08× | |
| 08 | Louisiana | ~100K | 1.08× | |
| 09 | Hawaii | ~40K | 1.07× | |
| 10 | Texas | ~700K | 1.06× | |
| 11 | Massachusetts | ~200K | 1.04× | |
| 12 | Oregon | ~90K | 1.03× | |
| 13 | Arizona | ~200K | 1.02× | |
| 14 | Oklahoma | ~90K | 1.02× | |
| 15 | South Dakota | ~20K | 1.02× | |
| 16 | Alaska | ~20K | 1.02× | |
| 17 | Indiana | ~100K | 1.01× | |
| 18 | Kentucky | ~100K | 1.01× | |
| 19 | Connecticut | ~80K | 1.01× | |
| 20 | Arkansas | ~60K | 1.01× | |
| 21 | Kansas | ~60K | 1.01× | |
| 22 | New York | ~400K | 1.00× | |
| 23 | Pennsylvania | ~300K | 1.00× | |
| 24 | Illinois | ~300K | 1.00× | |
| 25 | New Jersey | ~200K | 0.99× | |
| 26 | Tennessee | ~200K | 0.99× | |
| 27 | Missouri | ~100K | 0.99× | |
| 28 | South Carolina | ~100K | 0.99× | |
| 29 | Minnesota | ~100K | 0.99× | |
| 30 | Alabama | ~100K | 0.99× | |
| 31 | Mississippi | ~60K | 0.99× | |
| 32 | Nebraska | ~40K | 0.99× | |
| 33 | Idaho | ~40K | 0.98× | |
| 34 | Washington, District of Columbia | ~20K | 0.98× | |
| 35 | Vermont | ~10K | 0.98× | |
| 36 | Wisconsin | ~100K | 0.97× | |
| 37 | Maine | ~30K | 0.97× | |
| 38 | Rhode Island | ~20K | 0.97× | |
| 39 | Colorado | ~100K | 0.96× | |
| 40 | Montana | ~20K | 0.96× | |
| 41 | Ohio | ~200K | 0.95× | |
| 42 | Michigan | ~200K | 0.95× | |
| 43 | New Hampshire | ~30K | 0.95× | |
| 44 | Nevada | ~70K | 0.94× | |
| 45 | Utah | ~60K | 0.94× | |
| 46 | Iowa | ~60K | 0.94× | |
| 47 | Delaware | ~20K | 0.94× | |
| 48 | Florida | ~500K | 0.93× | |
| 49 | West Virginia | ~30K | 0.93× | |
| 50 | New Mexico | ~30K | 0.90× |
The strongest cross-interests of the Autonomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Karl Marx | Literature | 11.20× | ||
| 02 | Individualism | Politics & Society | 7.26× | ||
| 03 | Berlin Wall | Travel & Leisure | 6.30× | ||
| 04 | Freedom of speech | Politics & Society | 5.29× | ||
| 05 | Web server | Technology & Electronics | 4.44× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.97× | ||
| 07 | Democracy | Politics & Society | 2.89× | ||
| 08 | Renewable energy | Business & Career | 2.67× | ||
| 09 | Sustainable energy | Home & Garden | 2.66× | ||
| 10 | Political science | Business & Career | 2.52× | ||
| 11 | Rail transport | Travel & Leisure | 2.46× | ||
| 12 | Britney Spears | Music & Radio | 2.21× | ||
| 13 | Philanthropy | Arts & Culture | 2.17× | ||
| 14 | Online newspaper | News | 2.16× | ||
| 15 | Tradition | Politics & Society | 1.97× | ||
| 16 | Genetics | Kids & Family | 1.96× | ||
| 17 | Subscription business model | Shopping | 1.84× | ||
| 18 | Nonprofit organization | Politics & Society | 1.83× | ||
| 19 | Fox News Channel | Movies & TV | 1.75× | ||
| 20 | Happiness | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.45× | |
| Individualism | JOY | 3.30× | |
| Community Orientation | OPEN | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.79× |
Autonomy has an estimated audience of 7,675,833 people in United States, concentrated in California and Texas.
61.3% of Autonomy fans are female, 38.7% are male, with an average age of 43.2 years.
Autonomy fans show strongest brand affinity for Individualism (7.26×), Karl Marx (11.2×), and Web server (4.44×) over the country average.
Autonomy fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Autonomy itself, the audience over-indexes on Karl Marx (11.2×), Web server (4.44×), Happiness (1.53×), and Nonprofit organization (1.83×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Autonomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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