A data profile of the people who buy, follow and care about Equality before the law in United States — modelled from more than twelve digital signal sources. Equality before the law has an estimated audience of 1,680,953 people in United States.
The average Equality before the law fan in United States is 49.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Individualism, MSNBC, Sustainable energy, with strongest over-indexing on Individualism (20.93× the country average).
Demographically, the Equality before the law audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Equality before the law fan in United States is balanced, around 49.0 years old, with strong Individualism tendencies and a notable affinity for Individualism.
The key figures that characterise the Equality before the law profile in United States.
47.9% are female, 52.1% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 49.0 |
| Estimated audience size | 1,680,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 50% |
Where the Equality before the law audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~20K | 2.86× | |
| 02 | Alabama | ~30K | 1.42× | |
| 03 | Vermont | ~4K | 1.26× | |
| 04 | Florida | ~100K | 1.23× | |
| 05 | Alaska | ~4K | 1.23× | |
| 06 | North Dakota | ~4K | 1.23× | |
| 07 | South Dakota | ~5K | 1.20× | |
| 08 | Montana | ~5K | 1.12× | |
| 09 | Delaware | ~5K | 1.09× | |
| 10 | Rhode Island | ~6K | 1.06× | |
| 11 | Hawaii | ~8K | 1.05× | |
| 12 | New Hampshire | ~7K | 1.05× | |
| 13 | Maine | ~6K | 1.05× | |
| 14 | Mississippi | ~10K | 1.03× | |
| 15 | West Virginia | ~8K | 1.03× | |
| 16 | Kentucky | ~20K | 1.01× | |
| 17 | Idaho | ~9K | 1.01× | |
| 18 | New Mexico | ~8K | 1.01× | |
| 19 | Washington, District of Columbia | ~5K | 1.01× | |
| 20 | Arkansas | ~10K | 1.00× | |
| 21 | Kansas | ~10K | 0.98× | |
| 22 | Oklahoma | ~20K | 0.95× | |
| 23 | Virginia | ~40K | 0.94× | |
| 24 | Maryland | ~30K | 0.94× | |
| 25 | Iowa | ~10K | 0.94× | |
| 26 | Utah | ~10K | 0.91× | |
| 27 | Indiana | ~30K | 0.90× | |
| 28 | Louisiana | ~20K | 0.90× | |
| 29 | Connecticut | ~20K | 0.90× | |
| 30 | Nevada | ~10K | 0.90× | |
| 31 | California | ~200K | 0.89× | |
| 32 | Oregon | ~20K | 0.88× | |
| 33 | North Carolina | ~40K | 0.87× | |
| 34 | South Carolina | ~20K | 0.87× | |
| 35 | Missouri | ~20K | 0.86× | |
| 36 | Wisconsin | ~20K | 0.86× | |
| 37 | Minnesota | ~20K | 0.86× | |
| 38 | Tennessee | ~30K | 0.85× | |
| 39 | Washington | ~30K | 0.84× | |
| 40 | Colorado | ~20K | 0.84× | |
| 41 | Arizona | ~30K | 0.83× | |
| 42 | Massachusetts | ~30K | 0.83× | |
| 43 | Michigan | ~40K | 0.81× | |
| 44 | Ohio | ~40K | 0.80× | |
| 45 | Pennsylvania | ~40K | 0.79× | |
| 46 | New Jersey | ~30K | 0.79× | |
| 47 | Illinois | ~40K | 0.77× | |
| 48 | Georgia | ~40K | 0.77× | |
| 49 | Texas | ~100K | 0.72× | |
| 50 | New York | ~70K | 0.71× |
The strongest cross-interests of the Equality before the law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 20.93× | ||
| 02 | Karl Marx | Literature | 16.42× | ||
| 03 | Political satire | Literature | 12.38× | ||
| 04 | The Matrix (franchise) | Movies & TV | 9.64× | ||
| 05 | Human rights | Politics & Society | 8.92× | ||
| 06 | Freedom of speech | Politics & Society | 8.61× | ||
| 07 | Gender equality | Politics & Society | 7.32× | ||
| 08 | Atheism | Politics & Society | 7.04× | ||
| 09 | MSNBC | Movies & TV | 6.81× | ||
| 10 | Late-night talk show | Movies & TV | 6.09× | ||
| 11 | Sustainable energy | Home & Garden | 5.50× | ||
| 12 | Renewable energy | Business & Career | 4.13× | ||
| 13 | The Washington Post | News | 4.02× | ||
| 14 | Philanthropy | Arts & Culture | 3.02× | ||
| 15 | Activism | Politics & Society | 3.01× | ||
| 16 | Tradition | Politics & Society | 2.43× | ||
| 17 | Nonprofit organization | Politics & Society | 2.36× | ||
| 18 | CNN | Movies & TV | 1.98× | ||
| 19 | American Airlines | Travel & Leisure | 1.98× | ||
| 20 | Donald Trump | Politics & Society | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 7.81× | |
| Patriotism | CONSERVATISM | 3.90× | |
| Sustainability | BALANCE | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.86× |
Equality before the law has an estimated audience of 1,680,953 people in United States, concentrated in California and Florida.
47.9% of Equality before the law fans are female, 52.1% are male, with an average age of 49.0 years.
Equality before the law fans show strongest brand affinity for Individualism (20.93×), MSNBC (6.81×), and Sustainable energy (5.5×) over the country average.
Equality before the law fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Equality before the law itself, the audience over-indexes on MSNBC (6.81×), Sustainable energy (5.5×), Karl Marx (16.42×), and Political satire (12.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Equality before the law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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